Session Title: Does Your Product Speak Customer?

Type of Session: Presentation

Presenter: Mark Treager

Description of Session:

Does Your Product Speak Customer? Many companies today struggle with telling people what it is their product can do or the problem it solves. No more is it about features and benefits because people only want two questions answered! What’s in it for me? How are you going to make me the Super-Hero of My Story! Discover ways to draw attention to your product that will guide them in solving their problems and energize customers’ own Super-Powers!

Mark Treager’s Bio:

https://www.linkedin.com/in/mark-treager/

For over 35+ years Mark Treager has been labeled as a maverick right from the start of his professional sales and marketing career because he refuses to accept the marketing status quo! He has a long career of stirring the pot, questioning why tipping over sacred cows as well as a passion for finding unique uses of today’s modern technology to get his client’s voice into the minds of potential customers. With over 30+ years in corporate marketing at Cornerstone Media Group, his simple, logical, diverse, and down-to-earth approach to marketing will challenge you to think differently.

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ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What’s great is the variety of sessions that are offered by our attendees. You’ll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.