How to Keep Sales from Selling Your Roadmap

Session Proposals

Is your sales team controlling your roadmap? Learn how data and training can help! During this session we will discuss the reasons why sales teams constantly beg product managers for new features and identify why they insist on selling the roadmap. Learn how you can solve this frustrating problem by showcasing data to prove ROI, and build a training cadence to strengthen relationship between product and sales. Create product allies in your sales team by giving them the data they need to close deals.

Presenter Bio: Lauren Holliday has 8+ years experience working in sales departments at both management and contributor levels at top SaaS companies in the Raleigh area and has experience being the voice of customer feedback and working closely with product teams.

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