A discussion on how starting correctly with the right market approach for your product concept – assessing target market, product feasibility, true differentiation, profit potential, and end-to-end customer needs – will maximize success no matter what development process you use.
Presenter Bio: Todd Ague is currently Senior Director – Product Management – Auto Lending Solutions at Equifax. His career spans over 20 years of digital product management and development with AOL, EarthLink, LexisNexis, Verizon and other top-tier B2B and B2C organizations.
