Session Title:
Do You Know Your Product’s “Zero Moment Of Truth”?
The Internet has changed how we decide what to buy. No longer do consumers see your advertising and then show up at the store. Now, after consumers hear about you, their next step is to learn a great deal more before they buy! Learn to use proven tools to create your product’s own ZMOT.
BIO
For over 35+ years Mark has been labeled as a maverick right from the start of his professional sales and marketing career because he refuses to except the marketing status quo. He has a long career of stirring the pot, questioning why, tipping over sacred cows and a passion for finding unique uses of today’s modern technology to get his clients voice into the minds of potential customers. His simple, logical, diverse and down to earth approach to marketing will challenge your thinking way beyond the box in creating generational customers for your brand.
