Proposed Session:

Session Title: Tips on Blogging From Both Sides

Description: Blogs and bloggers are an integral part of your marketing strategy.  Here we give you an insiders perspective on what to do when approaching bloggers and tips on building a noteworthy blog.  The first half will be dedicated to sharing these tips and strategies and then we will open it up for questions and discussion.

Leader(s): Jennifer Hutcheson, Akilah Richards

Jennifer Hutcheson – With 10+ plus years in communications, public relations, and social media she has had the opportunity to work with everyone from budding “mompreneurs” to corporations.  Currently she works as a public relations/social media consultant and freelance writer.  Some of her projects include Editor-in-Chief of Mami 2 Mommy (a parenting website), Contributor for Momtourage.com,  Community Manager for Being Latino, and Atlanta Director for Latism (Latinos in Social Media).

Akilah Richards – Speaker, entrepreneur, and long-time writer and advocate of all things working mother.  Stemming from her 2007 self-published book, Execumama: A Pocket Guide for the Twenty-something Mommy on the Move, her work has landed her in the role of work/life resource finder for mothers.  Execumama Enterprises focuses on workshops, seminars, and unique networking events that help entrepreneurs in general, and Execumamas in particular, manage the beautiful chaos of life, unscripted.  As co-creator of the BlogLive Series, Akilah helps entrepreneurs find the resources that lead to their fullest lives. She’s been Essence magazine, Clutch magazine, and her blog, Execumamas Online, was recently listed on Parenting.com”s list of must-read blogs.