The upcoming ProductCamp Atlanta on September 10, 2011 will be chock-full of great sessions. Members of Atlanta’s Product Management/Marketing community have proposed some awesome session topics covering innovation, product development, social media and more! Check out the latest session proposals! Title: Driving Meaningful Innovation – Service Design for Product Development Session Leaders: Florian Vollmer/Alisan Atvur Title: Bring Your Users to Life! Session Leader: Eric V. Holtzclaw Title: Launching a Major Automotive Media Site Requires a Good Strategy Session Leader: Scott Markle Title: A Round Table Discussion of Pitfalls, Dangers, and Hazards of Various Product Development Methodologies [...]
Title: Orbiting the Giant Hairball of Product Management Session Leader: Ken Westray Format: Town Hall Abstract: A discussion on what it takes to be a great product manager and how to avoid the hairballs of corporate life. Session Leader Bio: Ken Westray MBA, PE, NPDP – President NP Learning LLCPDMA-Certified and Approved Master Education Service Provider and Master Trainer Vice President of Chapters and Board Member of PDMA Ken Westray has extensive business experience in producing corporate profits demonstrated by his track [...]
Title: “Kicking Fear’s Ass - 7 Rules for Product Managers” Session Leaders: David Eckoff and Todd Schnick Format: Town Hall Abstract: Join us for this training seminar that will help you become a fearless product manager. At “Kicking Fear’s Ass – 7 Rules for Product Managers”, you’ll learn a practical set of actions you can follow right now to master fear, gain new [...]
Title: Marketing for Mobile - Launch into Fast Growth Session Leader: Katie Elizabeth Format: Roundtable Abstract: Excited to launch your new product? Or, re-position your current product? You’re ecstatic to sell your perfect product and need marketing – well planned and brilliantly executed – to drive sales and growth. Come learn from TripLingo’s rapid success from launch to sustained growth. Katie will [...]
Title: Venture Design – Generating Revenue When the Lights are Off. Session Leader: Steve Meister Format: Presentation Abstract: Do you have a great idea for the next mousetrap or killer app? Do you stay home to watch Shark Tank? Whether you’re a serial inventor, consultant or have a corporate job, many of you have ideas that you’d like to take to market – or at [...]
The upcoming ProductCamp Atlanta event on September 10, 2011 is shaping up to be a great event. Already, there are some intriguing topics on the table guaranteed to ignite some lively discussions that you don’t want to miss. CAREER/ENTREPRENEURSHIP Title: Who are you? Where are you going? Session Leader: John Gatrell Title: Start-Ups & Screw-Ups: [...]
Title: Building an Indispensible Team to Manage & Market Your Product Portfolio Session Leader: John Mansour/Lisa Crymes Format: Town Hall Abstract: Transform your product management and product marketing teams into indispensible, high-value assets with knowledge and skills that don’t exist elsewhere in the organization. Become top advisors to senior executives and insulate your team from [...]
Title: Are we on the same page? Managing product expectations internally. Session Leader: Don Coop Format: Roundtable Abstract: To succeed, a Product Manager must effectively manage expectations throughout the organization. How do you manage the executive team, sales, marketing, operations, engineering to get them behind your plans and your products? How do you keep them positive when the update has bad news? What are the [...]
Title: Yes, My Dog Tweets Session Leader: Denise Quashie Format: Presentation Abstract: Dogs have taken to Twitter by storm and pet blogging is the new “black”. My dog has more followers than some businesses and there’s a host of case studies product managers and marketing managers can learn from social “petworkers”. In this session I’ll showcase what the pet [...]
Title: VoteWithYourWallet – Made In America Session Leader: Jason Moss Format: Town Hall Abstract: Town Hall discussion focused on how to grow jobs in America by promoting “Made In America” Session Leader Bio: Founder of VoteWithYourWallet.com – Non-profit organization focused on growing jobs in America through consumer education.
Title: Building influence: The secrets of driving top-line growth through world-class messaging and positioning Session Leader: Russell Scherwin Format: Presentation Abstract: “Nothing happens until someone sells something” -”Thomas J. Watson, founder of IBM This session is a must for those who support and enable the revenue generation process. We’ll explore secrets learned by a Product Marketing [...]
Title: Lean Innovation Business Process Session Leader: Konstantyn Format: Presentation Abstract: Many innovations depend on serendipity today. Small companies and starups dont have resources for full-fledged research departments. Anyway the the top-down approach in those departments doesn’t really work for corporations. Taming innovations with a steady high speed and substance is difficult. This presentation opens a discussion on [...]
Title: 4 Key Steps to Managing Your Own PR Session Leader: Denise Quashie Format: Presentation Abstract: Having a rocking PR team is great when it comes to introducing a new product. However, when budgets are slashed what key elements can you do on your own to ensure a successful product rollout? In this session we’ll dive into 4 key ways you can manage [...]
Title: 12 Steps to a Strong QR COde Campaign Session Leader: Stephanie True Moss Format: Presentation Abstract: QR Codes are popping up everywhere. Done right QR Codes are fascinating, can lead to super customer engagement and are a marketing dream! Done wrong, they can lead to a hum-hum experience that reflects negatively on your product or brand. Learn the steps to a successful QR [...]
Title: Scaling Product Ownership - A Story of EPIC Proportions Session Leader: Peter Saddington Format: Presentation Abstract: I’ll tell you a story about how to scale Product Ownership with multiple teams on single (or multiple projects). The story characters include: -The DoD -The Airforce -My 5 month old daughter Session Leader Bio: Peter Saddington / Lean Agile Ninja – Enterprise Agile Coach Currently the Enterprise [...]
Title: Best Practices for Distributed Product Teams - A Town Hall Session Leader: Joe Moore Format: Town Hall Abstract: Do you work for a company with distributed offices, has remote employees, or even for a “virtual” company that has no central office at all? Please attend this town hall! Many ProductCamp Atlanta attendees are, or work with, remote employees on tight-knit product development teams; [...]
Title: Buyer and User Personas in Product Design and Strategy Session Leader: Kevin O’Malley and John Peltier Format: Town Hall Abstract: Personas are a powerful tool to better understand the buyer and user of a product. Insights obtained from persona development and analysis can drive optimal interaction design and user interface for the people that will use the product, as well as helping [...]
Title: A Round Table Discussion of Pitfalls, Dangers, and Hazards of Various Product Development Methodologies Session Leader: Dr. Tom Myers, RODC Format: Roundtable Abstract: You know about the product development methodology you use, including what works well and what doesn’t. And you know that the grass on the other side of the fence must be greener than where you are now, so maybe you think you should try a different product [...]
Title: Launching a Major Automotive Media Site Requires a Good Strategy Session Leader: Scott Markle Format: Presentation Abstract: In 2010 AutoTrader decided to challenge the entrenched leaders in automotive content. To be successful we knew we needed to think outside the box. We eschewed the traditional print-based approach followed by most of our competitors, and instead adopted the tenets of the emerging content strategy field. [...]
Title: Bring Your Users to Life! Session Leader: Eric V. Holtzclaw Format: Workshop Abstract: At User Insight, we believe that personas are the foundation of a great user experience. While engaging in persona work is a very smart move, the investments of time and money that go into personas will be wasted if you don’t socialize them properly throughout your organization. [...]
Title: Driving Meaningful Innovation – Service Design for Product Development Session Leader: Florian Vollmer (SVP Design, Principal) and Alisan Atvur (Director of Strategy) of Info Retail Format: Presentation Abstract: How to anticipate the customer’s next major need? What are new ways of keeping innovation relevant? How do product developers stay involved throughout a product’s life span? Service Design offers new, effective and integrative tools to find answers to these questions. We will discuss key concepts, examples and tools. Session [...]
The upcoming ProductCamp Atlanta on September 10, 2011 is shaping up to be a great event. Check out this list of the latest sessions that have been proposed. If you’re interested in leading a session, IT’S NOT TOO LATE. Submit your session proposals by the evening of Septemer 8, 2011. Newly proposed sessions: Title: Destroying [...]
Title: Outsourcing Product Development: Lessons Learned Session Leader: Paul Griswold (moderator) Format: Panel Discussion Abstract: Outsourcing software development projects can significantly increase your product’s ROI. However, outsourcing can also present some unique and difficult challenges for product managers, especially when your development team is sitting half-way across the globe. Learn about these challenges, how to overcome them, and [...]
Title: Visual BrainStorming at the Speed of Thought Session Leader: Keith Duncan Format: Workshop Abstract: Synopsis: Imagine developing ideas into solid solutions at 5 to 10 times the speed of current methods, say in 30 minutes. Impossible? It’s real by using the psychology of Positive Language Interaction (PLI) with your audience utilizing Visual Step Sequencing (VSS) [...]
Title: It’s Powerpoint Karaoke! Session Leader: Jason Brett Format: Workshop Abstract: Can you think on your feet? How well can you (and your peers) improvise a presentation? Find out at Powerpoint Karaoke! How many times have you had to present someone else’s Powerpoint Deck? If it hasn’t happened to you yet, it’s just a matter of time, [...]
Title: Introduction of Product in Your Business Plan Session Leader: Vincent Howard Format: Presentation Abstract: A business plan should include a section on your product with enough detail for reader to understand the products ability to satisfy the needs of the marketplace, but not so much create a negative impact on most external reviewers of [...]
Title: 7 Keys to Being a Great Agile Product Manager Session Leader: Joe Moore Format: Presentation Abstract: Congratulations, Product Manager, your team has adopted an Agile methodology! Now what? What does your development team need from you now?There’s nobody better to ask than an Agile developer, technical coach, and veteran of dozens of Agile projects. I’ll relay the traits of the best Agile [...]
Title: A Roundtable Discussion on Brand/Product Positioning Session Leader: Carolyn Kopf Format: Roundtable Session Description: Discuss why brand/product positioning is the foundation of an effective and sustainable integrated marketing communications program. We’ll ask roundtable participants to share a viewpoint on their approach, success as well as highlight pitfalls to avoid. Session Leader Bio: Carolyn has lived [...]
Title: The Blended Art of Leadership, Narratives, and Aligning Purpose Session Leader: Richard Cullom Format: Workshop Abstract: Are you getting full participation from all team members? Are the intrinsic and extrinsic motivations balanced, so that the team’s purpose is paramount? Is there a quiet and disciplined intensity to the team’s execution and overall flow? Is [...]
Title: Destroying the competition through superior analytics Session Leader: Mark Wood Format: Town Hall Abstract: It’s not just what competitive information you get; it’s what you do with it that really makes a difference. We’ll talk briefly about where to get competitive data, and at greater length on ways to structurem analyze, and present this [...]
Title: Operationalizing Social Media Session Leader: Amanda Moore Format: Presentation Abstract: This session is designed to help organizations understand the fundamentals of operationalizing social media programs. Marketing campaigns are just the tip of the iceberg. The majority of the “work” involved in successful social media programs is on the operational side. This session provides tips [...]
Title: Digital strategy – What’s ahead and how to plan for it Session Leader: Amanda Moore Format: Presentation Abstract:We are developing digital products and experiences in an age of innovation and flux. As the consumer is gaining more command over our brands and products, digital channel innovations and advancements set the stage for more integrated [...]
Title: Keeping Product YOU Selling – A Workshop Session Leader: Candi Stargell Format: Workshop Abstract: Keeping Product YOU Selling, centers on the Ps of Marketing to further educate professionals on how to keep themselves current, sane, and “hire” ready. Session Participants will create a workbook for themselves to keep that will outline their blueprint for [...]
Title: Agile Product Management and the Product Owner Role – A Town Hall Session Leader: John Peltier Format: Town Hall Abstract: What organizational structure best allows product management to deliver incremental value when partnering with an agile engineering organization? Should the product manager hunker down in the war room and be the “Product Owner” while [...]
Title: Learn to turn your hidden mental illnesses into your next disruptive idea. Picasso, Mozart and you. Session Leader: Joe Kleinwaechter Format: Workshop Abstract: If you really want to generate a disruptive innovation you need to disrupt the way you generate ideas. This workshop will give you a few tools to help you generate that next big idea. Plus you may learn what mental condition that you, Picasso and Mozart have [...]
Title: Obtaining Competitive Info: Tools and Ethics/Morals Session Leader: Gary Palgon and John Mansour Format: Presentation Abstract: In this session, we will present traditional as well as innovative ways to obtain competitive information and then discuss the ethics and morals behind using these techniques. You will learn: – How to download an entire website for evaluation – How social media [...]
Title: Sorting Things Out under Pressure Session Leader: Rick Thomas Format: Town Hall Abstract: Sometimes it’s clear when a feature or task is needed, or not. More often, priorities conflict, relations are unknown, and predictions vary widely. What is your strategy for sorting out the complex constraints into a linear decision process? Session Leader Bio: I’m the kind of person who’s good [...]
Title: Who are you? Where are you going? Session Leader: Jon Gatrell Format: Town Hall Abstract: Product Management and marketing continues to evolve and represent a growing population of professionals who want to better understand their roles and career paths. This session will look at responsibilities, roles, trends and career opportunities for Product Managers. Session [...]
ProductCamp is independently organized by professionals in the Product Management/Marketing community and sharing experiences is what makes it a success every year. Whether you are new to the profession or a seasoned veteran, everyone adds value to this very interactive event. If would like to lead a session but don’t have a topic in mind, [...]
Title: Getting Started with Amazon Elastic Compute Cloud (EC2) Session Leader: Jeffrey Costa Abstract: This session will give you the basics needed to begin using Amazon’s Elastic Compute Cloud (EC2). This is a hands-on session that will require an Amazon account, a laptop, and an Internet connection. At the end of the session, you will be [...]
Title: Start-Ups & Screw-Ups: How To Beat The Odds Presenter: Andrea Walker Abstract: One of every nine or ten businesses make it past the early startup phase. Out of that statistic, about less than half make it to 5 years. We are seeing more entrepreneurs enter the market and will continue to see an increase [...]
Unlike any other event, ProductCamp is owned collectively by those in the Product Management/Marketing Community. Whether you are new to the profession or a seasoned veteran, everyone has valuable information to share or questions to pose that may ignite a lively discussion. Interactive sessions go over best, so you need not worry about preparing 45 [...]
Not everyone is ready to lead a session. We are busy collecting ideas from attendees about what kinds of sessions they’re interested, and as those suggsestions come in, we’ll be making them visible here. Please keep an eye on this page to see the session ideas others are suggesting!
Proposed Session: Session Title: Kick-ass Product Management for Start-ups – Panel Discussion Description: Product management at start-ups comes with a unique set of challenges. Disruptive start-ups operate in markets that don’t yet exist. Have constrained resources. And run lightning fast. Founders do double-duty, raising funds at the same time they develop a product. Often, customers [...]
PROPOSED SESSION: Session Title: Speed Recruiting Description: Many people that come to ProductCamp are looking to hire or be hired. What I propose is a session that will bring those that are hiring to meet those that are looking. Those that are hiring will give a 30 second blurb on the position and then will [...]
Session Title: Intro to Product Camp Description: To be held during registration time – this is a 10 minute overview of what Product Camp is all about and how to get the most of your day. Leader(s): Jennifer Doctor Jennifer Doctor is a Product Management and Marketing leader with experience in product development life cycle [...]
David Eckoff interviews Jackie Hutter talks about her proposed ProductCamp session: How to Generate a Successful Exit Value & Confessions of a Recovering Patent Attorney What do entrepreneurs most often misunderstand about intellectual property? What are the biggest mistakes people often make?
David Eckoff interviews Keith Duncan talks about his proposed ProductCamp session: Communicate Effectively with Visual Tool ElectronicNapkin.com for your Laptop. Show and Tell
Abi talks about his proposed ProductCamp session: “Testing Capability Model© (TCM©) – How it can help improve quality of a software product”. TCM© is a quantitative-based agile framework designed to guide improvements in testing organizations, and further improvements in project management and upstream activities of coding, design and requirements in a systematic way. Dr. Iraj [...]
David Eckoff is interviewed by Abi Salimi about his proposed session for ProductCamp Atlanta 2010. “Idea to Market: Conquer the Most Common Obstacles” You have lots of ideas! But have you ever faced challenges – or run up against obstacles – going from idea to market? If so, this session at ProductCamp Atlanta will be [...]
Join David Eckoff as he talks with Christie Crowder about her proposed session “Using social media to market your product, using bloggers to spread your message, going beyond the product review.”
