Tuesday, July 29th, 2014


Bring Your Users to Life!

Session Leader:

Eric V. Holtzclaw




At User Insight, we believe that personas are the foundation of a great user experience. While engaging in persona work is a very smart move, the investments of time and money that go into personas will be wasted if you don’t socialize them properly throughout your organization. Eric Holtzclaw, CEO at User Insight, has worked on ~24 persona projects across multiple industries including agriculture, travel, telecommunications and consumer goods and actively advises clients on how to leverage their persona investments by bringing their users to life.

In this session, Eric will engage attendees in an interactive persona socialization exercise using artifacts and techniques from real research conducted by User Insight. Attendees will leave this session armed with new methods they can employ in their own socialization sessions.

Session Leader Bio:

Eric V. Holtzclaw, Chief Executive Officer at User Insight

As Chief Executive Officer, Eric identifies strategic service offerings and oversees operational excellence and innovation across the business. Eric’s 20+ years of experience include work for a variety of successful startup companies including GeoMedica, Information America, OneCoast and CyberSource.  He has been responsible for the successful implementation of more than 30 consumer oriented and internal use products and services throughout the United States, Canada, Europe and Saudi Arabia.

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