Title:
Venture Design – Generating Revenue When the Lights are Off.
Session Leader:
Steve Meister
Format:
Presentation
Abstract:
Do you have a great idea for the next mousetrap or killer app? Do you stay home to watch Shark Tank? Whether you’re a serial inventor, consultant or have a corporate job, many of you have ideas that you’d like to take to market – or at least make money from! As a product development firm, Big Bang generates most of its revenue from billable hours. The Holy Grail is to generate revenue when the computers are shut down or the lights are off. In this presentation we’ll explore alternative venture design efforts (some successful, some not so), as well as discuss in detail the discovery, development and launch of a successful LED Dental Examination Light. While you may be focused on another category or service, the process, pitfalls, detours and lessons learned have application for any venture design effort.
Session Leader Bio:
Steve has been involved in new product development for over 30 years. His design, leadership and business development experience comes from a diverse range of products for category-leading brands like Cuisinart, Plantronics, Rigid and Bard Medical. As a Principal and President of Big Bang, an Atlanta based product discovery and implementation firm founded in 1994, he has been instrumental in the definition of NPD strategies, end-user research, moderation of Idea Farming events and the alignment of designers and engineers with client challenges. Steve received his BS of Industrial Design from Michigan State University and has served as guest lecturer and design juror at Georgia Institute of Technology, Auburn University and Michigan State University. Steve is a board member and current President of the Georgia chapter of the Product Development & Management Association (PDMA).
