Product Adoption: Do you want it? How to get it.
This panel will explore the dynamics of developing a new product, from inception through launch. Panelists will include professionals in the product management, product marketing, interaction design and public relations arenas. Moderated by startup catalyst Jacqui Chew, this fast paced discussion promises to be entertaining as it explores the good, the bad and the sometimes-not-so-pretty truth behind introducing a new product to the marketplace.
Panelists scheduled to appear include:
- Andrea Moe – VP, Product Managment and Marketing at AirSage
- Jeff Lash – Research Director, Product Management at SiriusDecisions
- Chidi Afulezi – Founder and Principal, redKola Digital Labs
Session Leader Bio:
Jacqui Chew has almost two decades of experience and has been helping startups get off the ground since 1998. Over the course of her career, Jacqui has worked with companies in a wide variety of sectors including enterprise software, Internet, SaaS, mobile, information security and consumer products and professional services. She has held leadership positions at CoreCard Software, Manning, Selvage & Lee, PeopleSoft, Silverpop and Stonesoft.
Jacqui is CEO of marketing consultancy iFusionMarketing, and serves on the boards of the TAG Entrepreneur Society, StartupChicks and TEDxPeachtree.
Chidi Afulezi is Founder and Managing Principal of redKola digital labs, a product solutions and digital activation shop that works with businesses to deliver innovative technology and connected experiences to their marketplaces. Chidi has also had stints at various marquee firms in the music, telecom and cable industries, most recently serving as Product Director at Turner Broadcasting System where he was tasked to develop mobile/connected device product solutions for brands such as CNN, TNT/TBS and NCAA Digital.