Proposed Session:

Category: Positioning & Messaging

Session Title: Persona Mad Lib Workshop!

Description: The overall objective of this session is to provide an overview of the persona process our organization successfully completed this year including a variety of validation points (Market Research, Client Feedback, Group Interviews, and Surveys.)  The session will begin with a brief introduction and lead into an icebreaker intended to break the larger group into smaller working groups.  The workshop component of the session will then focus on developing Buyer & User personas of a fictitious software product through an interactive “Mad Lib” workshop.  Buyer personas increase software sales and User personas increase software quality.    At the completion of this workshop, participants will be prepared to research and develop their Buyer and User personas through a variety of research and interactive sessions.

Leader(s): Meredith Johnson, Amy Woodham, Paul Tondo

Meredith has been working for Beeline’s Contingent Workforce Solutions (CWS) unit for 10 years in a variety of Sales Engineer, Marketing, and Product Management roles.  She is currently a Product Marketing Manager for Beeline’s CWS suite of products & services. In this role, she provides product line support for program strategy, operational and sales readiness, and on-going sales support by translating technical positioning into key market benefits and launching new products & features into market.