Proposed Session:
Session Title: No Such Thing as a Social Product – Only Social Product Managers
Description: With all the focus on social media and the opportunities it affords organizations, there is still very little traction in many sectors and roles. While marketing and communications, pr and other functional groups in technology companies have rapidly embraced social platforms and tactics, the evidence indicates that the majority of Product Managers are less likely to use social options to improve products, engage the market and identify new problems to solve with their solutions. This session will examine the state of product management and social media, while identifying 3 key takeaways which you can put in practice tomorrow to improve your understanding of buyers, your customers and the problems waiting to be solved.
Leader(s): Jon Gatrell
Jon Gatrell brings more than a decade of experience in product management, marketing, sales and corporate development to his role as instructor at Pragmatic Marketing. He specializes in product packaging and positioning of products for global markets.
Prior to Pragmatic Marketing, Jon served in senior product management and marketing positions at a number of companies, most recently at Stonebranch and Inovis. He has successfully implemented the Pragmatic Marketing Framework at multiple companies, and integrated it into several acquisition plans.
Jon has a particular focus on social media and the impact it has on today’s go-to-market programs. He believes that by leveraging an integrated approach with social media, product managers can improve the effectiveness for launch and product performance not available in traditional market engagement methods.
In addition to his role at Pragmatic Marketing, Jon writes the Spatially Relevant blog on product management and marketing best practices. He has held leadership positions in numerous organizations, including ASCX12, the Social Media Club, NEECOM, and OAGi which have provided the opportunity for him to gain significant industry insight.
