Proposed Session:
Session Title: Making Your Product A Success Using a Results Oriented Product Planning Process.
Description: Customers want a product that addresses their specific needs. They want to feel comfortable that the price they are paying reflects the perceived value of what they are buying. You want to ensure that your product is successful and holds it own in the marketplace against your competitors and competing forces.
You also want to ensure that you are constantly innovating so that you and not your competitors product cannibalize your product sales.
This workshop give you take home ideas and pointers how on to do results oriented market planning and cover the three fundamental questions asked to achieve that.
1) Where are you now?
2) Where do you want to go?
3) How will you get there
Leader(s): Zizi Joseph-Imatorbhebhe
Zizi Joseph MBA, MS is an accomplished Professional with over 20 years experience marketing and launching many succesful pharmaceutical and bio-medical products. She has led execution of product planning, positioning, pricing and promotional activities. She took start up medical diagnostics company to seven figure income within two years and has been involved in initiating and assembling partnerships that resulted in product launches of breakthrough technologies. As a the former Director of Pharmaceutical Marketing for McKesson, she successfully grew and managed a $120M product line.
Currently she is the President of Bios Consulting and Founder of Alliance Bio-Medical.
