Proposed Session:
Session Title: How Understanding Your Users Benefits the Entire Product Development Process
Description: Do you know who your users are? Do you understand what they want or need? How they use your product? Where they use it? When? What they love? What they hate? What they wish it was like?
Having the answers to these questions will help you develop a successful product strategy. Rather than relying on your gut, or the gut of someone who calls himself an “expert”, consider going straight to the source — your users!
Join User Insight for this short presentation followed by an interactive town-hall discussion on how to incorporate User Research every step of the way in the product development process.
Leader(s): Sam McKeveny, Karen Williams, Michael Pate
Karen Williams is an Account Manager at User Insight. She has conducted research on the effectiveness of personas in the design process at top companies across the country. Karen will field your questions about research, implementation, and value with engaging and tweet-worthy responses.
Sam McKeveny is the Director of Marketing and Client Services at User Insight. With over 10 years of experience, Sam is responsible for managing and cultivating client relationships, as well as conducting new business development initiatives. With a background originating in software development and design, Sam has helped grow the company to one of the largest qualitative research firms in the United States according to Forrester Research’s 2007 competitive landscape study. In 2007, Sam expanded User Insight’s capabilities to Russia, the Ukraine, Denmark, Italy, Brazil and Canada with the establishment of various international partnerships. The company is now doing business in 11 countries.
Michael Pate is a User Experience Strategist and User Researcher at User Insight. In these two roles, he leverages his background in User-centered design and psychological research, believing that good design must be informed by sound research. Michael’s passion is to enhance understanding of a product’s users and how they actually interact with it, and translate that understanding into design recommendations that lead to a better user experience. While at User Insight, Michael has worked on projects with companies ranging from McKesson, Bally Technologies, the CDC, Total Systems Services, Consumer Source, MSN, and IHG.
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