Proposed Session: Session Title: 7 Dimensions of Development for Continuous Top & Bottom Line Growth Description: Though the development teams have grown smarter and have power tools on their disposal, many companies still continue to fail in making their mark due to poor investment decisions, delayed product releases, missed budget targets and incomplete feature releases. [...]

Proposed Session: Session Title: Moving fast and lean with Kanban Description: Everyone always want’s you to move faster. We will explore how to get to a weekly release cycle using Kanban and discuss when this does (or doesn’t) make sense for your product. Leader(s): Erik Cordsen Erik is Director of Product Development at ezprints and [...]

Proposed Session: Session Title: Tips on Blogging From Both Sides Description: Blogs and bloggers are an integral part of your marketing strategy.  Here we give you an insiders perspective on what to do when approaching bloggers and tips on building a noteworthy blog.  The first half will be dedicated to sharing these tips and strategies [...]

Proposed Session: Session Title: Idea to Market: “Conquer the Obstacles” – Described as “Best of the conference” last Product Camp! Description: Do you have a great idea for a new business, product, or important project? Don’t waste another day. Join us for this training seminar to help you make your idea happen now. We presented [...]

Proposed Session: Session Title: Are you “Getting Things Done”?  How to kick ass and take names at work and in life. Description: Fact: You will always have more to do that you have time for. Reality:  If you’ve ever said to yourself, “As soon as I get this project done, I’ll be able to catch [...]

Proposed Session: Session Title: How Understanding Your Users Benefits the Entire Product Development Process Description: Do you know who your users are?  Do you understand what they want or need?  How they use your product?  Where they use it?  When?  What they love?  What they hate?  What they wish it was like? Having the answers [...]

Proposed Session: Session Title: How to Own a Really Big Complex Product Description: Product Owner is the most misunderstood and misapplied role in Scrum. The concept barely works on small products… it almost always fails in larger enterprises where many teams work together on complex enterprise deliverables. We hear about people implementing product councils and [...]

Proposed Session: Session Title: Making Your Product A Success Using a Results Oriented Product Planning Process. Description: Customers want a product that addresses their specific needs. They want to feel comfortable that the price they are paying reflects the perceived value of what they are buying. You want to ensure that your product is successful [...]

Proposed Session: Session Title: Innovative Products That Sell Description: Create an internal innovation program and develop products that are relevant to bring to the market. The goal of this session is to look at the 3 components that make a product win: urgency, pervasiveness, and willingness to pay. As well as how to implement innovation [...]

Proposed Session: Session Title: Framing Innovation Into a Business Process Description: New product development processes are commonly designed to engage cross-department collaboration, idea filtering and to streamline the development process. It works well with a flow of simple ideas in unsaturated markets. Ironically, it also delivers performance characterized by low innovation profile. Nurturing truly innovative [...]

Proposed Session: Session Title: The Four “W”s or How To Train Your CEO Description: Product Managers often struggle to get CEOs to grok how vital the product management discipline is. This short presentation walks through a specific case study of how Product Managers can use four simple questions to improve their products’ revenue generation, improve [...]

Proposed Session: Session Title: Delivering a compelling mobile app Description: With the explosion of iPhone and Android, there are a ton of new apps to checkout every time you turn around. This session will explore several simple ways to create a standout mobile app. Leader(s): Brian Cauble Brian Cauble is the co-owner of Appsolute Genius, [...]

Proposed Session: Session Title: Marketplace Analysis: the foundation of your marketing plan Description: Marketing decisions will be made, and marketing actions will be taken for your product in the coming months.  When they are, will you have a marketing plan guiding you? With over 20 years of marketing experience, I have managed marketing at start-ups [...]

Proposed Session: Session Title: If they are all high priorities, which one do I tackle first? Description: Although the project management space is extremely saturated to date, every offering may be missing the most important ingredient of all. When they allow you to rate/tag the priorities with numbers or descriptions (i.e. high, medium, low), you [...]

Proposed Session: Session Title: Kick-ass Product Management for Start-ups – Panel Discussion Description: Product management at start-ups comes with a unique set of challenges. Disruptive start-ups operate in markets that don’t yet exist. Have constrained resources. And run lightning fast. Founders do double-duty, raising funds at the same time they develop a product. Often, customers [...]

Proposed Session: Session Title: Best Practices for Product Innovation Description: Everyone talks about how they need to be innovative – this will discuss some of the best practices and methods different companies use to be innovative – and it’s not always simply building a new product… Leader(s): Tom Chmielewski Tom Chmielewski, CPM CPPM, CITRMS, is [...]

Proposed Session: Session Title: Best resources used to gather intelligence on competitors, customers and markets Description: There are lots of methods, tools, and resources to perform your research.  Some produce better results than others.   And when should you use one method over another, such as market analysts verses web searches verses advisory boards verses third-party [...]

Proposed Session: Session Title: How can we help product management become a recognized profession? Description: The product management profession to date has not received the same level of recognition enjoyed by project management or other equally important occupations.  Today each industry, company and even individual defines product management differently.  There is no standard definition of [...]

Proposed Session: Session Title: How to establish a product management organization in a blue ocean environment Description: You are a seasoned product manager just hired by a successful $150M company in a new role as director of product management.  Product management was previously performed by committee.  What should you do to establish a firm foundation [...]

Proposed Session: Session Title: You’ve just been promoted to product manager – now what? Description: You performed so well in your previous job as project manager, development engineer, architect, QA, or sales engineer that management has promoted you to product manager.  What do you do now?  What activities do you perform? What are your deliverables?  [...]

Proposed Session: Category: Positioning & Messaging Session Title: Persona Mad Lib Workshop! Description: The overall objective of this session is to provide an overview of the persona process our organization successfully completed this year including a variety of validation points (Market Research, Client Feedback, Group Interviews, and Surveys.)  The session will begin with a brief [...]

Proposed Session: Session Title: Roadmap is a Verb, Not Just a Noun Description: The overall objective of this session is to provide an overview of the interactive, progressive roadmap process our organization successfully implemented this year at our customer conference.  The workshop will begin with a short presentation of the roadmap process, influences, and prioritization [...]

Proposed Session: Session Title: Habitats of the Product Marketing Manager Description: So what is a product marketing manager in a technology company supposed to do? We know what our job description says but we also know the job we actually perform on a daily basis. This town hall session starts with setting the stage for [...]

Proposed Session: Session Title: Doing Personas Right.  Let’s Set the Record Straight. Description: Personas are often confused with use cases in product development.  We will cover the basics of creating real personas based on research and discuss effective ways for integrating personas throughout your organization.  Those who attend this interactive session will leave with a [...]

Proposed Session: Session Title: Hype Cycle with Agile Development Description: Learn the stages of the Hype Cycle in new product development and where does Agile fit into managing expectations. We will have a lively discussion on why management has high hopes for a project and why the shake out is so traumatic. The result should [...]

Proposed Session: Session Title: Using Social Media to Gain Customer Insights Description: Social Media isn’t just for customer service – it’s a great way to listen in on what your customer (and potential customers) are saying. The panel will discuss theory, strategy and execution. Leader(s): Brandy Nagel, David Cohen, Erik Wolf, Jenny Schmitt Brandy Nagel: [...]

Proposed Session: Session Title: Workforce Networking Description: What are the tools, culture and personality that make in-house Social Networking successful?  As geographically, generationally and culturally dispersed teams are formed to achieve a single goal, what issues do Product Managers and Product Development Pipeline have and how can many of them be resolved with today’s social [...]

Proposed Session: Session Title: From Product Manager to the C-Suite Description: An open discussion about how product managers can move forward in their careers to general management and eventually the C-Suite Leader(s): John Mecke

Proposed Session: User Experience: Surprise and Delight Me. Does your product enhance people’s lives, create happiness, surprise and delight even for a moment? Can your product make someone feel more empowered, inspired or in control of their destiny? Do your customers recommend or better yet, rave about your product to others? OR Does your product [...]

Proposed Session: Session Title: Engage UX to Clarify Requirements Description: Text-based, over the wall requirements often result in disappointed product managers when the product pops out of development. User eXperience (UX) professionals can provide user scenarios, stories, and wireframes that effectively communicate requirements to developers and initiate realistic negotiations about what can be done. They [...]

Proposed Session: Session Title: Protecting & Monetizing Intellectual Property for the Technology Industry Description: We understand that when you are meeting tight deadlines and clients are turning up the pressure, you just don’t have time to get to all of the tasks that need to get done in your business. We are a full service [...]

Proposed Session: Session Title: No Such Thing as a Social Product – Only Social Product Managers Description: With all the focus on social media and the opportunities it affords organizations, there is still very little traction in many sectors and roles. While marketing and communications, pr and other functional groups in technology companies have rapidly [...]

Proposed Session: Session Title: Use Automated Customer Data Collection to Look Like a Requirements Genius Description: Are you a software product manager? Do you have to answer questions like, “How many records does the average user have? Can we stop supporting 800×600? Do people even use this feature?” And do you answer with only your [...]

Proposed Session: Session Title: Better Design Through Sketching: Collaborative Design Workshops Description: Are you managing a product without the benefit of a design team and need to improve the quality of design? Are you working with a design team, but wish you could speed up their design efforts? Do you struggle with defining requirements at [...]

Proposed Session: Session Title: Putting the User Back in User Stories with Personas Description: Have you met User? You know, the guy in “as a user, I want to…”? The nameless, generic user that serves as the actor in many user stories does little to encourage empathy in your Agile project teams. Beyond that, it’s [...]

Proposed Session: Session Title: Strategic Product Marketing – The Missing Link in a Top-Down Product Management Culture Description: One of the biggest factors impeding the top-down influence of both product management and product marketing is a “product first” mentality that attempts to align many bottom-up product strategies to corporate goals but leaves a huge void [...]

Proposed Session: Session Title: Scrum – what’s the Product Manager’s role Description: We should have all heard of Agile Development, and may have heard of Scrum. It’s become one of those buzz word that people like to throw out, “we use scrum, we are a scrum shop etc”. So what is Scrum? It is just [...]

Proposed Session: Session Title: The Product Management Leader’s Toolkit Description: Every great leader acquires and uses tools to build an effective team. So, what’s in your Product Management Leader’s toolkit? What tools and skills do you and your team need? What tools are required? How do you prioritize, implement and use the right tools at [...]

Proposed Session: Session Title: User Experience: Surprise and Delight Me Description: User Experience: Surprise and Delight Me. Does your product enhance people’s lives, create happiness, surprise and delight even for a moment? Can your product make someone feel more empowered, inspired or in control of their destiny? Do your customers recommend or better yet, rave [...]

Proposed Session: Session Title: Social Media Meets Quick Response (QR) Codes: 25 Great QR Ideas in 10 Minutes – Then We Brainstorm! (25 More Ideas) Description: Find out how to integrate Quick Response (QR) codes in your product, product packaging and marketing to increase customer engagement resulting in increased: sales; product use; satisfaction; and fewer [...]

PROPOSED SESSION: Session Title: New Product Launch on a Shoestring Description: In this session, we will discuss, as a group, advances in technology that help launch new products. Some are cool. Some are effective. Some seem to save tons of scarce budget dollars. To what degree are we using new tools because they seem cool? [...]

PROPOSED SESSION: Session Title: Behind Every Great Product is a Great Experience Description: There’s no such thing as “just a product” in today’s economy. Customers, whether B2C or B2B expect objective information prior to purchase from the company and from other users of the product, simple integration within their overall solution, and support after the [...]

PROPOSED SESSION: Session Title: Speed Recruiting Description: Many people that come to ProductCamp are looking to hire or be hired. What I propose is a session that will bring those that are hiring to meet those that are looking. Those that are hiring will give a 30 second blurb on the position and then will [...]

Session Title: Intro to Product Camp Description: To be held during registration time – this is a 10 minute overview of what Product Camp is all about and how to get the most of your day. Leader(s): Jennifer Doctor Jennifer Doctor is a Product Management and Marketing leader with experience in product development life cycle [...]

David Eckoff interviews Jackie Hutter talks about her proposed ProductCamp session: How to Generate a Successful Exit Value & Confessions of a Recovering Patent Attorney What do entrepreneurs most often misunderstand about intellectual property? What are the biggest mistakes people often make?

David Eckoff interviews Keith Duncan talks about his proposed ProductCamp session: Communicate Effectively with Visual Tool ElectronicNapkin.com for your Laptop. Show and Tell

So if you are wondering what the deal is with all of these videos, let me explain: David Eckoff is conducting online video Q&A’s with prospective speakers this week and next week, as part of our promotional efforts for ProductCamp Atlanta. The videos will be posted here, and will be a great way to promote [...]

Abi talks about his proposed ProductCamp session: “Testing Capability Model© (TCM©) – How it can help improve quality of a software product”. TCM© is a quantitative-based agile framework designed to guide improvements in testing organizations, and further improvements in project management and upstream activities of coding, design and requirements in a systematic way. Dr. Iraj [...]

David Eckoff is interviewed by Abi Salimi about his proposed session for ProductCamp Atlanta 2010. “Idea to Market: Conquer the Most Common Obstacles” You have lots of ideas! But have you ever faced challenges – or run up against obstacles – going from idea to market? If so, this session at ProductCamp Atlanta will be [...]

Join David Eckoff as he talks with Christie Crowder about her proposed session “Using social media to market your product, using bloggers to spread your message, going beyond the product review.”