The upcoming ProductCamp Atlanta on September 10, 2011 will be chock-full of great sessions. Members of Atlanta’s Product Management/Marketing community have proposed some awesome session topics covering innovation, product development, social media and more! Check out the latest session proposals! Title: Driving Meaningful Innovation –  Service Design for Product Development Session Leaders: Florian Vollmer/Alisan Atvur Title: Bring Your Users to Life! Session Leader: Eric V. Holtzclaw Title: Launching a Major Automotive Media Site Requires a Good Strategy Session Leader: Scott Markle Title: A Round Table Discussion of Pitfalls, Dangers, and Hazards of Various Product Development Methodologies [...]

Title: Orbiting the Giant Hairball of Product Management Session Leader: Ken Westray Format: Town Hall Abstract: A discussion on what it takes to be a great product manager and how to avoid the hairballs of corporate life. Session Leader Bio: Ken Westray MBA, PE, NPDP – President NP Learning LLCPDMA-Certified and Approved Master Education Service Provider and Master Trainer Vice President of Chapters and Board Member of PDMA Ken Westray has extensive business experience in producing corporate profits demonstrated by his track [...]

Title: “Kicking Fear’s Ass - 7 Rules for Product Managers” Session Leaders: David Eckoff and Todd Schnick Format: Town Hall Abstract: Join us for this training seminar that will help you become a fearless product manager. At “Kicking Fear’s Ass – 7 Rules for Product Managers”, you’ll learn a practical set of actions you can follow right now to master fear, gain new [...]

Title: Marketing for Mobile - Launch into Fast Growth Session Leader: Katie Elizabeth Format: Roundtable Abstract: Excited to launch your new product? Or, re-position your current product? You’re ecstatic to sell your perfect product and need marketing – well planned and brilliantly executed – to drive sales and growth. Come learn from TripLingo’s rapid success from launch to sustained growth. Katie will [...]

Title: Venture Design – Generating Revenue When the Lights are Off. Session Leader: Steve Meister Format: Presentation Abstract: Do you have a great idea for the next mousetrap or killer app?  Do you stay home to watch Shark Tank?  Whether you’re a serial inventor, consultant or have a corporate job, many of you have ideas that you’d like to take to market – or at [...]

The upcoming ProductCamp Atlanta event on September 10, 2011 is shaping up to be a great event. Already, there are some intriguing topics on the table guaranteed to ignite some lively discussions that you don’t want to miss. CAREER/ENTREPRENEURSHIP Title: Who are you? Where are you going? Session Leader: John Gatrell Title: Start-Ups & Screw-Ups: [...]

Title: Building an Indispensible Team to Manage & Market Your Product Portfolio Session Leader: John Mansour/Lisa Crymes Format: Town Hall Abstract: Transform your product management and product marketing teams into indispensible, high-value assets with knowledge and skills that don’t exist elsewhere in the organization. Become top advisors to senior executives and insulate your team from [...]

Title: Are we on the same page? Managing product expectations internally. Session Leader: Don Coop Format: Roundtable Abstract: To succeed, a Product Manager must effectively manage expectations throughout the organization. How do you manage the executive team, sales, marketing, operations, engineering to get them behind your plans and your products?  How do you keep them positive when the update has bad news?  What are the [...]

Title: Yes, My Dog Tweets Session Leader: Denise Quashie Format: Presentation Abstract: Dogs have taken to Twitter by storm and pet blogging is the new “black”.  My dog has more followers than some businesses and there’s a host of case studies product managers and marketing managers can learn from social “petworkers”. In this session I’ll showcase what the pet [...]

Title: VoteWithYourWallet – Made In America Session Leader: Jason Moss Format: Town Hall Abstract: Town Hall discussion focused on how to grow jobs in America by promoting “Made In America” Session Leader Bio: Founder of VoteWithYourWallet.com – Non-profit organization focused on growing jobs in America through consumer education.

Title: Building influence: The secrets of driving top-line growth through world-class messaging and positioning Session Leader: Russell Scherwin Format: Presentation Abstract: “Nothing happens until someone sells something” -”Thomas J. Watson, founder of IBM This session is a must for those who support and enable the revenue generation process.  We’ll explore secrets learned by a Product Marketing [...]

Title: Lean Innovation Business Process Session Leader: Konstantyn Format: Presentation Abstract: Many innovations depend on serendipity today. Small companies and starups dont have resources for full-fledged research departments. Anyway the the top-down approach in those departments doesn’t really work for corporations. Taming innovations with a steady high speed and substance is difficult. This presentation opens a discussion on [...]

Title: 4 Key Steps to Managing Your Own PR Session Leader: Denise Quashie Format: Presentation Abstract: Having a rocking PR team is great when it comes to introducing a new product.  However, when budgets are slashed what key elements can you do on your own to ensure a successful product rollout? In this session we’ll dive into 4 key ways you can manage [...]

Title: 12 Steps to a Strong QR COde Campaign Session Leader: Stephanie True Moss Format: Presentation Abstract: QR Codes are popping up everywhere. Done right QR Codes are fascinating, can lead to super customer engagement and are a marketing dream! Done wrong, they can lead to a hum-hum experience that reflects negatively on your product or brand. Learn the steps to a successful QR [...]

Title: Scaling Product Ownership - A Story of EPIC Proportions Session Leader: Peter Saddington Format: Presentation Abstract: I’ll tell you a story about how to scale Product Ownership with multiple teams on single (or multiple projects).  The story characters include: -The DoD -The Airforce -My 5 month old daughter Session Leader Bio: Peter Saddington / Lean Agile Ninja – Enterprise Agile Coach Currently the Enterprise [...]

Title: Best Practices for Distributed Product Teams - A Town Hall Session Leader: Joe Moore Format: Town Hall Abstract: Do you work for a company with distributed offices, has remote employees, or even for a “virtual” company that has no central office at all?  Please attend this town hall! Many ProductCamp Atlanta attendees are, or work with, remote employees on tight-knit product development teams; [...]

Title: Buyer and User Personas in Product Design and Strategy Session Leader: Kevin O’Malley and John Peltier Format: Town Hall Abstract: Personas are a powerful tool to better understand the buyer and user of a product.  Insights obtained from persona development and analysis can drive optimal interaction design and user interface for the people that will use the product, as well as helping [...]

Title: A Round Table Discussion of Pitfalls, Dangers, and Hazards of Various Product Development Methodologies Session Leader: Dr. Tom Myers, RODC Format: Roundtable Abstract: You know about the product development methodology you use, including what works well and what doesn’t.  And you know that the grass on the other side of the fence must be greener than where you are now, so maybe you think you should try a different product [...]

Title: Launching a Major Automotive Media Site Requires a Good Strategy Session Leader: Scott Markle Format: Presentation Abstract: In 2010 AutoTrader decided to challenge the entrenched leaders in automotive content. To be successful we knew we needed to think outside the box. We eschewed the traditional print-based approach followed by most of our competitors, and instead adopted the tenets of the emerging content strategy field. [...]

Title: Bring Your Users to Life! Session Leader: Eric V. Holtzclaw Format: Workshop Abstract: At User Insight, we believe that personas are the foundation of a great user experience. While engaging in persona work is a very smart move, the investments of time and money that go into personas will be wasted if you don’t socialize them properly throughout your organization. [...]

Title: Driving Meaningful Innovation –  Service Design for Product Development Session Leader: Florian Vollmer (SVP Design, Principal) and Alisan Atvur (Director of Strategy) of Info Retail Format: Presentation Abstract: How to anticipate the customer’s next major need? What are new ways of keeping innovation relevant? How do product developers stay involved throughout a product’s life span? Service Design offers new, effective and integrative tools to find answers to these questions. We will discuss key concepts, examples and tools. Session [...]

The upcoming ProductCamp Atlanta on September 10, 2011 is shaping up to be a great event. Check out this list of the latest sessions that have been proposed.  If you’re interested in leading a session, IT’S NOT TOO LATE.  Submit your  session proposals by the evening of Septemer 8, 2011.   Newly proposed sessions:   Title: Destroying [...]

Title: Outsourcing Product Development: Lessons Learned Session Leader: Paul Griswold (moderator) Format: Panel Discussion Abstract: Outsourcing software development projects can significantly increase your product’s ROI.  However, outsourcing can also present some unique and difficult challenges for product managers, especially when your development team is sitting half-way across the globe.  Learn about these challenges, how to overcome them, and [...]

Title: Visual BrainStorming at the Speed of Thought Session Leader: Keith Duncan Format: Workshop Abstract: Synopsis: Imagine developing ideas into solid solutions at 5 to 10 times the speed of current methods, say in 30 minutes. Impossible? It’s real by using the psychology of Positive Language Interaction (PLI) with your audience utilizing Visual Step Sequencing (VSS) [...]

Title: It’s Powerpoint Karaoke! Session Leader: Jason Brett Format: Workshop Abstract: Can you think on your feet? How well can you (and your peers) improvise a presentation? Find out at Powerpoint Karaoke! How many times have you had to present someone else’s Powerpoint Deck? If it hasn’t happened to you yet, it’s just a matter of time, [...]

Title: Introduction of Product in Your Business Plan Session Leader: Vincent Howard Format: Presentation Abstract: A business plan should include a section on your product with enough detail for reader to understand the products ability to satisfy the needs of the marketplace, but not so much create a negative impact on most external reviewers of [...]

Title: 7 Keys to Being a Great Agile Product Manager Session Leader: Joe Moore Format: Presentation Abstract: Congratulations, Product Manager, your team has adopted an Agile methodology! Now what? What does your development team need from you now?There’s nobody better to ask than an Agile developer, technical coach, and veteran of dozens of Agile projects. I’ll relay the traits of the best Agile [...]

Title: A Roundtable Discussion on Brand/Product Positioning Session Leader: Carolyn Kopf Format: Roundtable Session Description: Discuss why brand/product positioning is the foundation of an effective and sustainable integrated marketing communications program. We’ll ask roundtable participants to share a viewpoint on their approach, success as well as highlight pitfalls to avoid. Session Leader Bio: Carolyn has lived [...]

Title: The Blended Art of Leadership, Narratives, and Aligning Purpose Session Leader: Richard Cullom Format: Workshop Abstract: Are you getting full participation from all team members? Are the intrinsic and extrinsic motivations balanced, so that the team’s purpose is paramount? Is there a quiet and disciplined intensity to the team’s execution and overall flow? Is [...]

Title: Destroying the competition through superior analytics Session Leader: Mark Wood Format: Town Hall Abstract: It’s not just what competitive information you get; it’s what you do with it that really makes a difference. We’ll talk briefly about where to get competitive data, and at greater length on ways to structurem analyze, and present this [...]

Title: Operationalizing Social Media Session Leader: Amanda Moore Format: Presentation Abstract: This session is designed to help organizations understand the fundamentals of operationalizing social media programs. Marketing campaigns are just the tip of the iceberg. The majority of the “work” involved in successful social media programs is on the operational side. This session provides tips [...]

Title: Digital strategy – What’s ahead and how to plan for it Session Leader: Amanda Moore Format: Presentation Abstract:We are developing digital products and experiences in an age of innovation and flux. As the consumer is gaining more command over our brands and products, digital channel innovations and advancements set the stage for more integrated [...]

Title: Keeping Product YOU Selling – A Workshop Session Leader: Candi Stargell Format: Workshop Abstract: Keeping Product YOU Selling, centers on the Ps of Marketing to further educate professionals on how to keep themselves current, sane, and “hire” ready. Session Participants will create a workbook for themselves to keep that will outline their blueprint for [...]

Title: Agile Product Management and the Product Owner Role – A Town Hall Session Leader: John Peltier Format: Town Hall Abstract: What organizational structure best allows product management to deliver incremental value when partnering with an agile engineering organization?   Should the product manager hunker down in the war room and be the “Product Owner” while [...]

Title: Learn to turn your hidden mental illnesses into your next disruptive idea. Picasso, Mozart and you. Session Leader: Joe Kleinwaechter Format: Workshop Abstract: If you really want to generate a disruptive innovation you need to disrupt the way you generate ideas. This workshop will give you a few tools to help you generate that next big idea. Plus you may learn what mental condition that you, Picasso and Mozart have [...]

Title: Obtaining Competitive Info: Tools and Ethics/Morals Session Leader: Gary Palgon and John Mansour Format: Presentation Abstract: In this session, we will present traditional as well as innovative ways to obtain competitive information and then discuss the ethics and morals behind using these techniques.  You will learn: – How to download an entire website for evaluation – How social media [...]

Title: Sorting Things Out under Pressure Session Leader: Rick Thomas Format: Town Hall Abstract: Sometimes it’s clear when a feature or task is needed, or not. More often, priorities conflict, relations are unknown, and predictions vary widely. What is your strategy for sorting out the complex constraints into a linear decision process? Session Leader Bio: I’m the kind of person who’s good [...]

Title: Who are you?  Where are you going? Session Leader: Jon Gatrell Format: Town Hall Abstract: Product Management and marketing continues to evolve and represent a growing population of professionals who want to better understand their roles and career paths.  This session will look at responsibilities, roles, trends and career opportunities for Product Managers. Session [...]

ProductCamp is independently organized by professionals in the Product Management/Marketing community and sharing experiences is what makes it a success every year. Whether you are new to the profession or a seasoned veteran, everyone adds value to this very interactive event. If would like to lead a session but don’t have a topic in mind, [...]

Title: Getting Started with Amazon Elastic Compute Cloud (EC2) Session Leader: Jeffrey Costa Abstract: This session will give you the basics needed to begin using Amazon’s Elastic Compute Cloud (EC2). This is a hands-on session that will require an Amazon account, a laptop, and an Internet connection. At the end of the session, you will be [...]

Title: Start-Ups & Screw-Ups: How To Beat The Odds Presenter: Andrea Walker Abstract: One of every nine or ten businesses make it past the early startup phase. Out of that statistic, about less than half make it to 5 years. We are seeing more entrepreneurs enter the market and will continue to see an increase [...]

Unlike any other event, ProductCamp is owned collectively by those in the Product Management/Marketing Community. Whether you are new to the profession or a seasoned veteran, everyone has valuable information to share or questions to pose that may ignite a lively discussion. Interactive sessions go over best, so you need not worry about preparing 45 [...]

Not everyone is ready to lead a session. We are busy collecting ideas from attendees about what kinds of sessions they’re interested, and as those suggsestions come in, we’ll be making them visible here. Please keep an eye on this page to see the session ideas others are suggesting!

This session has been proposed for ProductCamp Atlanta 4: Title: Sketching for Product Managers: Design Techniques for Creating Better Products Presenter: Terry Allen Format: Presentation Abstract: “New product creation is a major investment for companies and ensuring innovative, successful products is critical to the future of any business. This presentation details design approaches that help [...]

This session has been proposed for ProductCamp Atlanta 4: Title: Sketching for Product Managers: Design Techniques for Creating Better Products Presenter: Terry Allen Format: Presentation Abstract: “New product creation is a major investment for companies and ensuring innovative, successful products is critical to the future of any business. This presentation details design approaches that help [...]

This session has been proposed for ProductCamp Atlanta 4: Title: Stop Competing With Your Fellow Product Managers & Marketers Presenter: John Mansour Format: Roundtable Abstract: The product enhancement beasts have an appetite that can never be satisfied.  The same goes for the satisfying the appetite of sales force when it comes to marketing collateral and [...]

This session has been proposed for ProductCamp Atlanta 4: Title: The Art of Continual Education for Teams using PechaKucha 20×20 Presenter: Peter Saddington Format: Presentation Abstract: “We are expected to continue to learn and grow throughout life. It is expected and assumed from everyone on the planet. Why wouldn’t we, then, also assume that our [...]

This session has been proposed for ProductCamp Atlanta 4: Title: Powerpoint Karaoke Presenter: Jason Brett Format: Workshop Abstract: How well can you think (and present) on your feet? Have you ever been handed a powerpoint deck created by someone else and asked to present it on very short notice? If it hasn’t happened yet, it [...]

This session has been proposed for ProductCamp Atlanta 4: Title: Ship It! Conquer the Obstacles” – Won “Best Session” award at Product Camp Aug 2010 Presenter: David Eckoff and Cameron Payne Format: Town Hall (open discussion) Abstract: Won “”Best Session”” award at Product Camp Aug 2010 Do you have a great idea for a new [...]

This session has been proposed for ProductCamp Atlanta 4: Title: 10 Social Media Tools & Applications You Should Be Using For Your Event Presenter: Denise Quashie Format: Town Hall (open discussion) Abstract: With the growing population of mobile and social media applications organizers are spinning on what tools are actually needed to successfully run an [...]

This session has been proposed for ProductCamp Atlanta 4: Title: Leverage WordPress with Plugins and as a Platform: 13+ million websites and growing Presenter: Mike Schinkel Format: Town Hall (open discussion) Abstract: We’ll discuss how your SaaS company or high-profile website can leverage the large segment of business users using a WordPress-based website by offering [...]

This session has been proposed for ProductCamp Atlanta 4: Title: Marketing Your Brand Using Social Media Presenter: Leticia R. Beverly Format: Workshop Abstract: Three tips come to mind when you want to be memorable 1. Be distinctive 2. Be fully present 3. Reinforce keywords Learn how to leave a lasting impression on the internet that [...]

This session has been proposed for ProductCamp Atlanta 4: Title: Robust Innovation Presenter: Konstantyn Format: Town Hall (open discussion) Abstract: Much of today’s innovation depends on serendipity that is linked to the bottom-up approach. Taming innovations with a steady high speed and substance is difficult. The top-down approach is too expensive or broken. None of [...]

This session has been proposed for ProductCamp Atlanta 4. Title: Branding & Marketing Your Small Business Presenter: Leticia R. Beverly Format: Presentation Abstract: Takes new business from soup to nuts Presenter bio: Leticia R. Beverly is a recognized speaker, coach, seminar leader, and entrepreneur who speaks on a wide array of topics — including high [...]

This session has been proposed for ProductCamp Atlanta 4: Title: Bringing a product to market that cannot be seen Presenter: Elizabeth Springer Format: Town Hall (open discussion) Abstract: Within the business of technical services, Interest has grown into productizing and package service offerings into products. The operating advantage to the service provider is cost containment [...]

This session has been proposed for ProductCamp Atlanta 4: Title: Creating the Great Group: Building Sustainable High Performance Product Teams Presenter: Richard Cullom Format: Town Hall (open discussion) Abstract: Product managers can’t do it alone. It takes a team to deliver the right product to the right market at the right time. If you believe [...]

This session has been proposed for ProductCamp Atlanta 4: Title: Skinning your users: Building better products by humanizing Agile user stories Presenter: Will Sansbury Format: Presentation Abstract: Agile user stories attempt to cast product requirements in terms of value delivered to the user, but they often fall short of understanding who the user really is. [...]

This session has been proposed for ProductCamp Atlanta 4: Title: Applying Innovation Games… Making Product Management Fun Presenter: Jeannie Bastos Format: Workshop Abstract: Based on the content in Luke Hoffman’s book, “Innovation Games – Creating breakthrough products through collaborative play”, a brief overview of each Innovation game will be provided. Then each group in the [...]

This session has been proposed for ProductCamp Atlanta 4: Title: Making a Business Case for User-Centered Experience Design Presenter: Alisan Atvur Format: Town Hall (open discussion) Abstract: Atvur speaks on how to inspire a business-centered clients to pursue user-centered thinking. After a ~20 minute presentation, he opens up the topic for discussion to allow audience [...]

This session has been proposed for ProductCamp Atlanta 4: Title: 5 Easy Steps to Starting Your QR Code Campaign Today Presenter: Stephanie True Moss Format: Workshop Abstract: Bring your smartphone, iPad or laptop and learn about QR Codes and other mobile tags, how to scan them, how to make your own QR codes and the [...]

This session has been proposed for ProductCamp Atlanta 4: Title: Networking / Speed Dating – GOOGLE Style Presenter: Jason Moss Format: Workshop Abstract: Teaching the simple steps in giving a powerful and effective elevator pitch. Participants will learn how easy it is to develop a 30 second introduction and how to deliver it. Networking and [...]

This session has been proposed for ProductCamp Atlanta 4: Title: Working with social media influencers to promote your product Presenter: Desiree Peeples/Jennifer Hutcheson Format: Presentation Abstract: A presentation/open discussion on how businesses can target bloggers and other social media influencers to promote their product or service. The session will be lead by two top mom [...]

This session has been proposed for ProductCamp Atlanta 4. Title: 7 Keys to Being a Great Agile PM Presenter: Joe Moore Format: Presentation Abstract: You’ve read the books and listened to the trainers, but how do you actually become a great agile PM for your software development team?  What do your developers need from you [...]

This session has been proposed for ProductCamp Atlanta 4. Title: Become Iconic Presenter: Katie Elizabeth Format: Presentation Abstract: The iconic intra and entrepreneurship process is replicable, and you, your company, can achieve iconic status. Katie’s personal and professional focus is on radical evolution. In her collaboration with the Blue Earth Network, she combines disruptive creativity [...]

The following session has been proposed for ProductCamp Atlanta 4: Title: S.O.S. on Mobile Product Management! Format: Town Hall (open discussion) Presenter: Kevin O’Malley Abstract: Looking to QUICKLY gather Product Managers (send email and bio to kevinomalley@tnwinc.com if you want to be panelist) who have experience in managing mobile products with other Product Managers who [...]

This session has been proposed for ProductCamp Atlanta 4. Title: A Maturity Model for Product Management? Presenter: Gwyn Clay Format: Town Hall (open discussion) Abstract: Hi, I’m currently working in Atlanta for a few months, residing from Toronto. I’m currently working on finalizing my MBA, and my disseration is on creating a Maturity Model for [...]

This session has been proposed for ProductCamp Atlanta 4: Title: Lessons Learned: Transitioning from development to product management Presenter: Paul Griswold Format: Panel Discussion Abstract: For many, moving from development to product management seems like a natural way to get more involved with the “”business side of things.”” However, having a development background can present [...]

This session has been proposed for ProductCamp Atlanta 4: Title: Revolutionary Rethink at ING Direct Format: Presentation Presenter: Dean Stevens Abstract: New technology products can transform the way we live. But we must first understand WHAT we are trying to do before we ReThink how we can do them differently. Faxing is a classic example. [...]

This session has been proposed for ProductCamp Atlanta 4. Title: Deciding WHAT to Build Presenter: Dennis Stevens Format: Presentation Abstract: “Agile delivers improved fit, throughput, visibility and transparency, and collaboration. But the need within most organizations is not just improved software development – it is to improve the ability to deliver value. Software development organizations [...]

This session has been proposed for ProductCamp Atlanta 4. Title: Stop Wasting Time and Money: How to Focus on What Matters Presenter: Dennis Stevens Format: Workshop Abstract: “The Agile Manifesto calls maximizing the amount of work not done “essential”. Yet most organizations lack a method to focus and prioritize the excessive number of requests they [...]

This session has been proposed for ProductCamp Atlanta 4. Title: Why Ranking is Better than Voting Presenter: Adam Wexler Abstract: -When evaluating more than two options, a traditional vote just won’t cut it. -The best choice is not necessarily the steady choice. -Ranking & voting will often yield different results, especially in the middle of [...]

The following session has been proposed for ProductCamp Atlanta 4: Topic: Putting Your Product Knowledge To Work For You Session format: Panel Discussion Presenter: Marna Friedman Abstract: How to write a book about your product expertise and leverage it to gain exposure for you and your business. This panel will discuss how to self-publish, design [...]

The following session has been proposed for ProductCamp Atlanta 4: Topic: The Product Management X-Factor: How to be a Rock Star Product Manager Presenter: Paul Young Session format: Presentation Abstract: Product managers are asked to be strategic, tactical, technical, and business-oriented at the same time. Despite our diverse backgrounds, some product managers seem to be [...]

This describes a session proposed for ProductCamp Atlanta 4: Topic: Accelerating Top Line Growth: Win by Selling to Sales Speaker: Russell Scherwin, Director of Sales, IBM Abstract: This session explores proven secrets that energize the sales force in selling more of your product, at higher price points, with faster sales cycles.  We’ll focus not only [...]

This describes one of the proposed sessions for ProductCamp Atlanta 4: Topic: 45 Job Seekers Get 60 Seconds To Make Their Pitch: “HIRE ME!” Presenter: GREAT! CEO & IDEAologist Dan Smigrod Abstract: “You get 60 seconds to pitch the three reasons you are the ideal candidate for an Atlanta Product Management or Marketing Position and [...]

Proposed Session: Session Title: 7 Dimensions of Development for Continuous Top & Bottom Line Growth Description: Though the development teams have grown smarter and have power tools on their disposal, many companies still continue to fail in making their mark due to poor investment decisions, delayed product releases, missed budget targets and incomplete feature releases. [...]

Proposed Session: Session Title: Moving fast and lean with Kanban Description: Everyone always want’s you to move faster. We will explore how to get to a weekly release cycle using Kanban and discuss when this does (or doesn’t) make sense for your product. Leader(s): Erik Cordsen Erik is Director of Product Development at ezprints and [...]

Proposed Session: Session Title: Tips on Blogging From Both Sides Description: Blogs and bloggers are an integral part of your marketing strategy.  Here we give you an insiders perspective on what to do when approaching bloggers and tips on building a noteworthy blog.  The first half will be dedicated to sharing these tips and strategies [...]

Proposed Session: Session Title: Idea to Market: “Conquer the Obstacles” – Described as “Best of the conference” last Product Camp! Description: Do you have a great idea for a new business, product, or important project? Don’t waste another day. Join us for this training seminar to help you make your idea happen now. We presented [...]

Proposed Session: Session Title: Are you “Getting Things Done”?  How to kick ass and take names at work and in life. Description: Fact: You will always have more to do that you have time for. Reality:  If you’ve ever said to yourself, “As soon as I get this project done, I’ll be able to catch [...]

Proposed Session: Session Title: How Understanding Your Users Benefits the Entire Product Development Process Description: Do you know who your users are?  Do you understand what they want or need?  How they use your product?  Where they use it?  When?  What they love?  What they hate?  What they wish it was like? Having the answers [...]

Proposed Session: Session Title: How to Own a Really Big Complex Product Description: Product Owner is the most misunderstood and misapplied role in Scrum. The concept barely works on small products… it almost always fails in larger enterprises where many teams work together on complex enterprise deliverables. We hear about people implementing product councils and [...]

Proposed Session: Session Title: Making Your Product A Success Using a Results Oriented Product Planning Process. Description: Customers want a product that addresses their specific needs. They want to feel comfortable that the price they are paying reflects the perceived value of what they are buying. You want to ensure that your product is successful [...]

Proposed Session: Session Title: Innovative Products That Sell Description: Create an internal innovation program and develop products that are relevant to bring to the market. The goal of this session is to look at the 3 components that make a product win: urgency, pervasiveness, and willingness to pay. As well as how to implement innovation [...]

Proposed Session: Session Title: Framing Innovation Into a Business Process Description: New product development processes are commonly designed to engage cross-department collaboration, idea filtering and to streamline the development process. It works well with a flow of simple ideas in unsaturated markets. Ironically, it also delivers performance characterized by low innovation profile. Nurturing truly innovative [...]

Proposed Session: Session Title: The Four “W”s or How To Train Your CEO Description: Product Managers often struggle to get CEOs to grok how vital the product management discipline is. This short presentation walks through a specific case study of how Product Managers can use four simple questions to improve their products’ revenue generation, improve [...]

Proposed Session: Session Title: Delivering a compelling mobile app Description: With the explosion of iPhone and Android, there are a ton of new apps to checkout every time you turn around. This session will explore several simple ways to create a standout mobile app. Leader(s): Brian Cauble Brian Cauble is the co-owner of Appsolute Genius, [...]

Proposed Session: Session Title: Marketplace Analysis: the foundation of your marketing plan Description: Marketing decisions will be made, and marketing actions will be taken for your product in the coming months.  When they are, will you have a marketing plan guiding you? With over 20 years of marketing experience, I have managed marketing at start-ups [...]

Proposed Session: Session Title: If they are all high priorities, which one do I tackle first? Description: Although the project management space is extremely saturated to date, every offering may be missing the most important ingredient of all. When they allow you to rate/tag the priorities with numbers or descriptions (i.e. high, medium, low), you [...]

Proposed Session: Session Title: Kick-ass Product Management for Start-ups – Panel Discussion Description: Product management at start-ups comes with a unique set of challenges. Disruptive start-ups operate in markets that don’t yet exist. Have constrained resources. And run lightning fast. Founders do double-duty, raising funds at the same time they develop a product. Often, customers [...]

Proposed Session: Session Title: Best Practices for Product Innovation Description: Everyone talks about how they need to be innovative – this will discuss some of the best practices and methods different companies use to be innovative – and it’s not always simply building a new product… Leader(s): Tom Chmielewski Tom Chmielewski, CPM CPPM, CITRMS, is [...]

Proposed Session: Session Title: Best resources used to gather intelligence on competitors, customers and markets Description: There are lots of methods, tools, and resources to perform your research.  Some produce better results than others.   And when should you use one method over another, such as market analysts verses web searches verses advisory boards verses third-party [...]

Proposed Session: Session Title: How can we help product management become a recognized profession? Description: The product management profession to date has not received the same level of recognition enjoyed by project management or other equally important occupations.  Today each industry, company and even individual defines product management differently.  There is no standard definition of [...]

Proposed Session: Session Title: How to establish a product management organization in a blue ocean environment Description: You are a seasoned product manager just hired by a successful $150M company in a new role as director of product management.  Product management was previously performed by committee.  What should you do to establish a firm foundation [...]

Proposed Session: Session Title: You’ve just been promoted to product manager – now what? Description: You performed so well in your previous job as project manager, development engineer, architect, QA, or sales engineer that management has promoted you to product manager.  What do you do now?  What activities do you perform? What are your deliverables?  [...]

Proposed Session: Category: Positioning & Messaging Session Title: Persona Mad Lib Workshop! Description: The overall objective of this session is to provide an overview of the persona process our organization successfully completed this year including a variety of validation points (Market Research, Client Feedback, Group Interviews, and Surveys.)  The session will begin with a brief [...]

Proposed Session: Session Title: Roadmap is a Verb, Not Just a Noun Description: The overall objective of this session is to provide an overview of the interactive, progressive roadmap process our organization successfully implemented this year at our customer conference.  The workshop will begin with a short presentation of the roadmap process, influences, and prioritization [...]

Proposed Session: Session Title: Habitats of the Product Marketing Manager Description: So what is a product marketing manager in a technology company supposed to do? We know what our job description says but we also know the job we actually perform on a daily basis. This town hall session starts with setting the stage for [...]

Proposed Session: Session Title: Doing Personas Right.  Let’s Set the Record Straight. Description: Personas are often confused with use cases in product development.  We will cover the basics of creating real personas based on research and discuss effective ways for integrating personas throughout your organization.  Those who attend this interactive session will leave with a [...]

Proposed Session: Session Title: Hype Cycle with Agile Development Description: Learn the stages of the Hype Cycle in new product development and where does Agile fit into managing expectations. We will have a lively discussion on why management has high hopes for a project and why the shake out is so traumatic. The result should [...]