ProductCamp Atlanta 2012 » News

SocialTV Event on October 20 offers ProductCamp Discount!

john — Sun, 02 Oct 2011 14:02:33 +0000

The Social TV Event, hosted by User Insight, is a live, interactive, virtual conference taking place on October 20, 2011 from 9:00am – 5:00pm EST. The day’s line-up includes top professionals from the industry including

Joe Conboy, director of product management for iTV at Cox Communications;
Hillary Henderson, product director at Clearleap;
Dean McBeth, Sr. Digital Strategist at Wieden + Kennedy (creator of the “Always On” Old Spice Campaigns);
Mitch McAlister, director of product at Yidio;
Dave Mowrey, director of connected devices at Yahoo!;
Chris Snider, senior product manager at Yahoo!;

and others discussing the development of social TV products from ideation to design, from product development to launch!

Also during the event, User Insight will reveal behavioral-based, social TV consumer insights, derived from the in-depth user research conducted over the course of the last 10 months.

Learn more about what users really want and how they interact with products in this emerging space – don’t miss this first-of-its-kind event!

Visit www.socialtvevent.com/pcampatl to learn more and access the ProductCamp discount!

ProductCamp Atlanta 5 Latest Session Proposals

Yolanda — Fri, 09 Sep 2011 15:30:01 +0000

The upcoming ProductCamp Atlanta on September 10, 2011 will be chock-full of great sessions. Members of Atlanta’s Product Management/Marketing community have proposed some awesome session topics covering innovation, product development, social media and more!

Check out the latest session proposals!

Title: Driving Meaningful Innovation – Service Design for Product Development

Session Leaders: Florian Vollmer/Alisan Atvur

Title: Bring Your Users to Life!

Session Leader: Eric V. Holtzclaw

Title: Launching a Major Automotive Media Site Requires a Good Strategy

Session Leader: Scott Markle

Title: A Round Table Discussion of Pitfalls, Dangers, and Hazards of Various Product Development Methodologies

Session Leader: Dr. Tom Myers, RODC

Title: Buyer and User Personas in Product Design and Strategy

Session Leader: Kevin O’Malley/John Peltier

Title: Best Practices for Distributed Product Teams - A Town Hall

Session Leader: Joe Moore

Title: Scaling Product Ownership - A Story of EPIC Proportions

Session Leader: Peter Saddington

Title: 12 Steps to a Strong QR COde Campaign

Session Leader: Stephanie True Moss

Title: 4 Key Steps to Managing Your Own PR

Session Leader: Denise Quashie

Title: Lean Innovation Business Process

Session Leader: Konstantyn

Title: Building influence: The secrets of driving top-line growth through world-class messaging and positioning

Session Leader: Russell Scherwin

Title: VoteWithYourWallet – Made In America

Session Leader: Jason Moss

Title: Yes, My Dog Tweets

Session Leader: Denise Quashie

Title: Are we on the same page? Managing product expectations internally

Session Leader: Don Coop

Title: Got Klout?

Session Leader: Lisa Crymes

Title: Building an Indispensible Team to Manage & Market Your Product Portfolio

Session Leader: John Mansour/Lisa Crymes

Title: Orbiting the Giant Hairball of Product Management

Session Leader: Ken Westray

Title: Kicking Fear’s Ass – 7 Rules for Product Managers

Session Leader: David Eckoff

Title: Marketing for Mobile – Launch Into Fast Growth

Session Leader: Katie Elizabeth

Title: Collaborative Product Planning: How Can We Do Better?

Session Leader: Andy Powell and Bob Vincent

Title: Venture Design – Generating Revenue When the Lights Are Off

Session Leader: Steve Meister

Session Proposal: Collaborative Product Planning: How can we do better?

john — Fri, 09 Sep 2011 13:00:21 +0000

Title:

Collaborative Product Planning: How can we do better?

Session Leaders:

Andy Powell and Bob Vincent

Format:

Roundtable

Abstract:

Is your company’s product direction formed using the wisdom of crowds or in an ivory tower? Does getting everyone on the same page regarding the direction take too much energy? In this session, attendees will share how their organizations are making decisions about product direction and we’ll brainstorm strategies for improving the process in small groups.

Warning this session will be highly interactive!

Session Leader Bio:

Andy and Bob work together at VersionOne. Both of them are members of VersionOne’s core product team, which collaborates to determine VersionOne’s product direction.

Proposed ProductCamp Sessions- Don’t Miss Out!

Yolanda — Fri, 09 Sep 2011 01:42:44 +0000

The upcoming ProductCamp Atlanta event on September 10, 2011 is shaping up to be a great event. Already, there are some intriguing topics on the table guaranteed to ignite some lively discussions that you don’t want to miss.

CAREER/ENTREPRENEURSHIP

Title: Who are you? Where are you going?
Session Leader: John Gatrell

Title: Start-Ups & Screw-Ups: How To Beat The Odds
Session Leader: Andrea Walker

Title: Keeping Product YOU Selling
Session Leader: Candi Stargell

Title: Building an Indispensible Team to Manage & Market Your Product Portfolio
Session Leader: John Mansour & Lisa Crymes

AGILE/PRODUCT DEVELOPMENT

Title: Agile Product Management and the Product Owner Role – A Town Hall
Session Leader: John Peltier

Title: Getting Started with Amazon Elastic Compute Cloud (EC2)
Session Leader: Jefferey Costa

OPPORTUNITY ANALYSIS/INNVOATION

Title: Turning a Mental Illness into Your Next Big Idea
Session Leader: Joe Kleinwaechter

FUNDAMENTALS

Title: Obtaining Competitive Info: Tools and Ethics/Morals
Session Leader: John Mansour/Gary Palgon

PRODUCT STRATEGY

Title: Digital strategy – What’s ahead and how to plan for it
Session Leader: Amanda Moore

Title: Sorting Things Out under Pressure
Session Leader: Rick Thomas

MARKETING EXECUTION

Title: Operationalizing Social Media
Session Leader: Amanda Moore

Session Proposal: Got Klout?

john — Fri, 09 Sep 2011 01:20:46 +0000

Title:

Got Klout?

Session Leader:

Lisa Crymes

Format:

Presentation

Abstract:

Got Klout?

What is your social influence as a product manager? Are you creating content and influencing others?

Social Media is an powerful tool for a Product Manager, used effectively it can:

• Spark innovation and creativity

• Promote thought leadership

• Assist with market analysis and research

• Facilitate engagement with customers and industry peers

• Enable professional development & training

This presentation will discuss the value of having Klout as a product manager, how to get started and tips on the best tools to use.

Session Leader Bio:

Lisa Crymes as Director of Healthcare Products & Strategy Bottomline Technologies Passionate about product management, product marketing, healthcare social media and healthcare technology http://about.me/LisaCrymes

Lisa brings more than 20 years of healthcare experience, working with physicians and technology companies in product management, strategy, and marketing roles. Lisa is also very active in the Healthcare and Technology communities as well.

Currently services as President/Chair of the Technology Association of Georgia (TAG) Product Management Society

Check it out–Newly Proposed Sessions!

Yolanda — Wed, 07 Sep 2011 13:30:33 +0000

The upcoming ProductCamp Atlanta on September 10, 2011 is shaping up to be a great event. Check out this list of the latest sessions that have been proposed. If you’re interested in leading a session, IT’S NOT TOO LATE. Submit your session proposals by the evening of Septemer 8, 2011.

Newly proposed sessions:

Title: Destroying the competition through superior analytics

Session Leader: Mark Wood

Title: The Blended Art of Leadership, Narratives, and Aligning Purpose

Session Leader: Richard Cullom

Title: A Round Table Discussion on Brand/Product Positioning

Session Leader: Carolyn Kopf

Title: 7 Keys to Being a Great Agile Product Manager

Session Leader: Joe Moore

Title: Introduction of Product in Your Business Plan

Session Leader: Vincent Howard

Title: It’s Powerpoint Karaoke!

Session Leader: Jason Brett

280 Group Giveaway for ProductCamp Atlanta Attendees

john — Wed, 31 Aug 2011 13:00:32 +0000

ProductCamp Atlanta sponsor The 280 Group is offering some valuable benefits for ProductCamp Atlanta 5 attendees! After you have registered for the conference, email Melissa@280group.com to take advantage of this offer:

1) Ebook versions of all of the books in our 280 Group Press series ($50 value):

The Phenomenal Product Manager
Expert Product Management
42 Rules of Product Management
Agile Excellence for Product Managers

2) Free download of the 280 Group Competitive Analysis toolkit and training ($99 value)

3) The 280 Group free template collection (12 templates) and white paper library (covering roadmaps, launches, role of product management versus product marketing and other topics)

4) $100 off of 280 Group training courses: Including in-person courses as well as the Certified Product Manager Self-Study Course & Exam and Agile Self-Study course & exam

Once again, after you have registered for the conference, please email Melissa@280group.com to take advantage of this offer.

See you at ProductCamp on September 10!

Session Leadership Requested at ProductCamp

Yolanda — Sat, 27 Aug 2011 17:31:34 +0000

ProductCamp is independently organized by professionals in the Product Management/Marketing community and sharing experiences is what makes it a success every year. Whether you are new to the profession or a seasoned veteran, everyone adds value to this very interactive event.

If would like to lead a session but don’t have a topic in mind, consider the following ideas that have been requested:

Product Management 101
How to “manage up”
Good Product Requirements
Offshore Development
Transitioning to Agile
Utilizing Predictive Analytics for your Product
Effective prioritization of solutions (features) amongst multiple existing products
Product Manager’s Guide to Getting the Marketing Support You Need
Optimizing Your Product Marketing Budget: How to Create Evergreen, Future-Proof & Tablet-Ready Product Marketing Assets
Product Road Mapping; Managing open APIs/web services as part of a product/solution offering
Food/Specialty Food Product Development & Marketing

Submit your session proposal for the September 10 event!

Four Reasons to Lead a Session at ProductCamp

john — Fri, 26 Aug 2011 02:10:07 +0000

Unlike any other event, ProductCamp is owned collectively by those in the Product Management/Marketing Community. Whether you are new to the profession or a seasoned veteran, everyone has valuable information to share or questions to pose that may ignite a lively discussion. Interactive sessions go over best, so you need not worry about preparing 45 minutes of material! For those of you that are on the fence about leading a session, consider the following benefits:

It’s a great way to gain exposure for your organization. This can aid your organization’s recruitment and business development efforts.
You can help establish yourself as a thought leader and improve your individual exposure. Professionals that are insightful with solid communication skills are attractive to potential employers.
Leading a discussion can assist you with solving some complex challenges. The knowledge and experiences shared by others provide valuable “take-aways” for everyone.
Most importantly…if you submit a session proposal you will be entered into the drawing to win an iPad! (must be present during the drawing)

Please submit your session idea topics at the link below. Good luck to everyone!

Session Proposal Form

Session Suggestions

john — Tue, 23 Aug 2011 02:17:14 +0000

Not everyone is ready to lead a session. We are busy collecting ideas from attendees about what kinds of sessions they’re interested, and as those suggsestions come in, we’ll be making them visible here.

Please keep an eye on this page to see the session ideas others are suggesting!