Friday, July 25th, 2014

With the upcoming launch of the new ProductCamp website, it seemed appropriate to talk to a UX expert. Astrid is Director of UX at Great Parents Academy, an avid networker, past ProductCamp attendee and presenter. She is passionate about UX and has worked at the intersection of UX and Agile. Here’s our conversation:

Describe your journey into User Experience.

 I started out as a Computer Science major. My dad was in the Air Force and both my brother and I had grown up interested in technology. But I was not as much into the math aspect of it. I shifted my major to tech writing, and then in grad school, while studying information design and communication, I fell in love with user experience.  I started working with a couple of consulting firms and was on the other side of the fence, advising companies around user experience.  But I wanted a bigger stake in what I was building. I joined Home Depot and then Daxko working in user experience. The shift was the perfect for me. At Daxko, I was part of a 3-product owner team – A product manager, a User Experience Lead and the Lead developer.  We brought market needs, business requirements and technological constraints to the table and learnt to work very collaboratively.

You mention ‘falling in love’ with user experience in grad school. How did that happen?

 I was studying usability testing. The project involved interviewing stakeholders, researching their needs. Seeing the user confused over something – seeing their reactions  to the product – was eye opening.  My thought was, ‘why don’t people do this?’ And I also liked the other side of it – actually fixing what we found in design and not just stopping with identifying the problems.

What are some of the typical mistakes people make with user experience?

The first mistake is not doing enough user research. There are so many resources out there now, many of them free that you can use for research – quick ways to get educated on your users.  You also want real end users – not just people on your team and your company reacting to your products.

The second mistake is doing the research, putting it out there but never going back to fix the issues in the product. Teams struggle with the question – do you add new features or go back and fix the old ones?

What are some of your favorite resources for user research?

One I really like is the Invision App –  It lets you create wireframes, mockups, click-throughs, prototypes,  mobile app mockups.  Users can click through and communicate their feedback to you.

There is also the Marvel App, which is more full featured than the Invision App.

You can send a link survey out to your users through an app like Typeform to get feedback, and then follow up with a conversation.

And then there is Zurb, which has a couple of apps to test concepts and get reaction from users.

Optimal has a set of tools for card sorting, testing out navigation categories, user roles and permissions. It is good to get feedback and tweak it for our own needs, and then test out a different way.

If you had one piece of advice for product managers, what would it be?

On the front end, similar to how development has design or tech spikes, it is a good idea to have UX spikes. Take a week to go back to the design problem and really figure it out.  You don’t want to deliver something that results in bad user experience just for speed.  Similarly on the backend, keep some time for UX  ‘debt’ – attacking design “bugs” and fixing other things that have a less-than-desirable experience.

What have you learnt in product management ‘the hard way’?

It can sometimes be difficult for a UX person to stay away from user utopia. You have to be efficient in managing the process. I have learnt quick ways to get feedback. Start with sketches, and then get feedback and hash out the ideas together.

Being agile has its own challenges – User experience is much more than an image or a web page. In agile, its sometimes as if you are trying to build a house and you are starting with the second floor bathroom door. The UX person sees the experience more holistically, and so brings in a different perspective.

You just moved to a new job, and you are an avid networker. What are some of your favorite events, and what helped with the job?

 Meetup.com is your friend. Once you create a profile and state your location, it suggests groups you might like. I like IxDA, Atlanta (Interaction Design Association), ProductCamp, CHI Atlanta, AWDG (Atlanta Web Design Group). Hypepotamus.com has events from around town on their site. For me, these groups are great educational and social tools. But for jobs, its my personal network – my last couple of jobs were all referrals from someone I have worked with.

 What are some Apps or website you use and would recommend?

I like productivity apps such as Google Drive, Google Keep. I also follow publications such as INC, mashable, Co.design and Fastcompany.

Here are a couple of presentations Astrid made at ProductCamp and other networking events :

I will be one of the first to admit, as far as Product Managers go, I’m not that great.

With a background in sales, I’m really a big picture guy. Sometimes small details will escape my requirement docs, like, “Login Page”.

Fortunately, David Eckoff, has taken pity on me.  In addition to being voted best presenter at ProductCamp 13 and best session and ProductCamp 10, David is

David Eckoff

David Eckoff

a product manager extraordinaire and has experience bringing products to market for Fortune 500 and startups alike.  He’s been Vice President New Products at Turner Broadcasting; Senior Director at RealNetworks; Senior Vice President at Rivals.com; and he’s co-founded two startups.

When you sit and talk with David, you start to feel like you are being bathed in great ideas.  Sage advice and crucial best practices just flow easily through conversation like the Chattahoochee on a Sunday morning.

During our last lunch meeting, his advice was so spot on and relevant to one of my product launches, that I was texting my team from the restaurant.  Not to appear rude and text from the table, I excused myself to text from the sanctuary of the restroom.  On my third return trip to the table, David looked at me puzzled, and I said with a smile, “Sorry, irritable bowel syndrome.”

David continued our lunch meeting by sharing the story on how he and his business partner had come up with an idea for a new social engagement platform. They estimated it would cost about $500,000 to develop the platform.

Instead of taking the traditional, “build first, learn later” approach, they decided on “learn now, build if appropriate”.

So David and his team embarked on an in-depth customer discovery exercise. Their quest was to determine if there was authentic demand for their product idea.“People will only do that which they cannot not do,” David explained to me. “Anything else they won’t do. I know that’s a double negative, so I’ll say it again. People will only do that which they cannot not do. We’re looking for evidence of something a customer ‘cannot not do’. And something getting in the way of them doing it. Anything short of that, and you’re not likely onto real demand for a product.”

For those of us that grew up South of Macon, allow me to paraphrase; people will do the bare minimum to get their job done, they will not do extra work because you built something pretty.

David had a theory that social media managers in their customer segment wanted to get more engagement from their Facebook fans. And would pay for a platform that would increase engagement.  To test this theory, and this is where I think David is a little nuts, David and his team talked to their prospective customers about an idea that was the exact OPPOSITE of what their proposed idea would do.

David described the approach this way: “We arranged a 10 minute in-person field interview with the head of marketing and social media for one of customers and said:

“We’re a startup working on a new technology for social media engagement. Here’s what our technology will do:

  1. Our application will automatically throttle the reach of your status updates on Facebook to 1% of your fan base.  If you have 1,000,000 likes to your Facebook page, with our technology, your status updates will be seen by only 1% of your fans.
  2. Of the few fans who actually see your status updates, our technology makes is so they can’t share them, comment on them, or like them, even if they wanted to.

If you used our technology for a full year, at the end of the year, what would your boss say to you, and how would you feel about it?”

To me, this sounded insane and I asked if anyone tried to take a swing at him.  Seriously, what social media marketing person worth their salt would use, let alone buy, such an abomination? This was either crazy or brilliant as anything Don Draper from Mad Men would come up with.

“Your expectation is exactly what we theorized would happen,” David said. “But it didn’t happen.”

David explained: “Our hypothesis was that when we put that idea in front of a customer, that we’d see his face suddenly look panicked, and that he’d immediately angrily complain with something like: “Are you insane? If I ever used a technology like that for even a month, my boss would fire me!! My reputation in the business would be ruined!! I’d be the laughing stock of our office. GET OUT. NOW!!”

Most of the responses from dozens of field interviews were neutral. The typical response from customers: “What would happen? My boss wouldn’t care. Wouldn’t matter if we used that technology. Nothing bad would happen to me if we used that for a year.”

What David was looking for was passion like a mother bear protecting her cubs, but what he received was something along the lines of a hipster getting a weak Wi-Fi signal at Starbucks.

Their theory was proven wrong. Which is actually a great outcome. David’s team didn’t build the product and they saved $500,000, not to mention a lot of heartache. And they are closer to discovering the truth about their customers.

David summarized it this way.  “Most entrepreneurs are delusional about their ideas. They’re delusional about their ideas to the point of irrational exuberance. And they build businesses and products with the unbounded risk that nobody wants to buy their product. Instead, mitigate that risk by looking for evidence of authentic demand for your product. Look for evidence of something your customers cannot not do. And something is getting in the way of them doing it. If you haven’t discovered authentic demand for your product, then look the tiger in the eye, and be honest with yourself about it instead of being delusional about your idea.”

Look for David at the next ProductCamp where he’s sure to present another educational session for product managers..

Kevin Sasser

Mediocre Writer and Product Manager

Want to join us for lunch? We’re getting together in five different places – for lunch on Tuesday, May 27, to just slow down and enjoy a casual lunch with your local product colleagues! No presentations and no formal topics – just good food, networking, and plenty of product chatter.

Whether you want to debate methods with other product people or are just looking to network and find some good conversation, this lunch is for you. We don’t always get a lot of chances to swap stories with other product managers, so here’s your excuse!

We have five events planned, so more people will be able to participate at a convenient location. We’re simply getting a spot at a local restaurant and confirming the number of attendees from the corresponding Eventbrite shortly before lunch. For that reason, please do not sign up unless you know you can attend.

The individual lunch invitations are available here:

Alpharetta
Roswell
Marietta
Midtown
Norcross

Please sign up for the lunch that works for you – and for those in attendance, we’ll be making an announcement about future ProductCamp events.

We look forward to sharing lunch with you on May 27th!

 

To continue our posts highlighting product management professionals in town, I spoke to Gary Palgon, who is currently VP of strategy and healthcare solutions at Liaisons Technologies. What I wanted to delve in with Gary on was how to build thought leadership as a product manager and on the various career paths product management offers, as he has had great experience in both of these areas. I am hoping he will convert some of his insights on becoming a thought leader into a ProductCamp presentation.

How did you get started in Product Management?

I came into product management via development. I was leading a team of developers and from there, gradually took charge of QA, product management and marketing.

What appealed to you about Product Management?

Being in front of customers and prospects and helping to understanding their needs. Further by ushering new solutions to market – how these needs are being solved. And seeing the success of these solutions – being there for the full lifecycle of the product.

How do you incorporate the customer into your product process?

It is important to understand business needs as opposed to technical needs. There are several ways of involving the customer. One good way is to create a customer advisory board for input. If it is an early stage company, this can mean involving friends and family, who might develop into prospects along the way. Then it is a matter of getting them engaged and getting feedback.

In terms of the release cycle itself, one way is to pilot new solutions with customers and get their input. Another is sharing or getting a list of features from customers, and prioritizing them jointly.

Talking of prioritizing, how do you keep you backlog groomed?

Customers always have a wish list. What you are trying to do is not solve every problem for everyone but see what affects most customers. Sometimes you also have high priority customers you need to cater to also. So you allocate some money that is coming in from these customers to serve some of their needs.

Then you have compliance or maintenance needs that are must dos. The third area are product ideas that will bring in new revenue – new solutions/modules etc.

You have to constantly balance the budget between these three areas.

If you had one piece of advice for Product Managers, what would they be?

Get out of the office – meet the customers!

What have you learned in product management ‘the hard way’?

The hardest part is to ask for a lot of money at once to develop a new product without having actual buyers. You invest in building the product and then you get buyers to fund it. A good way is to find a few customers quickly and make course corrections along the way.

What is your advice on making your own career path from within product management?

You have to broaden exposure.  You can move to different parts of the organization from product management  – you can move into the marketing side, or get into sales or presales.  I have seen people move to presales and sales, starting from doing great demos for prospects.

What gets you promoted is success with the full lifecycle of the product. There is a lot of excitement with getting a new product to market and that is good exposure.  Swing the pendulum the other way and there is a completely different skillset to learn in preserving solid maintenance revenue for legacy products. You can have success in preserving $2M of maintenance revenue that would otherwise have been lost.  I did some of that early in my career and think success at the junior level comes from knowing both the sides.

So how do you rise up in product management?

You have to leave the boundaries of just ‘product management’. Regardless of position, a product manager is the ‘center of the universe’.  I truly believe you get to see all parts of the business.  Coming up the ladder gives you a 360-degree view of the whole organization – sales, business development, customer support, and implementations. It is a great way to expand into other roles.

You are recognized as a thought leader in the industries you work in. What is your advice on how to get there?

It is not about jumping in and tweeting every day. Take a stepwise approach. Don’t overwhelm social media. Distribute information that is of value – it is a marathon, not a sprint.

Then there is networking when you don’t need a job – just to learn and understand. Then apply what you learn to enhance your career.

People underestimate the knowledge they have to share. ProductCamp is actually a great, non-confrontational venue to share what you know.

If you move to a new industry, submerge yourself in the area – do a lot of reading of publications and talk to prospects. You can also link with people who are thought leaders in Linkedin or Twitter.  Then start sharing your knowledge at local events and venues.

What are some of your favorite apps that you use every day?

I think my favorite app is Waze – it gives you real time traffic information.  I also like SmartRContacts which captures and indexes

I enjoyed talking to Lisa at ProductCamp last year, so she was one of the first people I reached out to for the blog. Lisa moved to ‘formal’ product management a few years ago and leads a large team managing complex products for financial institutions.  I loved her insights on hiring for her team and incorporating customer feedback into the process. Here’s our conversation.

How did you get started in Product Management?

When I started with the company over 12 years ago, I would say there was no true product organization.  Over the last few years, it has become a formal part of the organization structure.  As the product function developed, I gradually grew into   the role. I am a generalist at heart and had already been working with internal teams and external clients and partners. I like product management as the role is about getting people to work together and getting new products to market that help our customers solve tough problems and ultimately drive revenue

What are you enjoying most about the role?

I am growing a team and I enjoy the leadership aspect of it. We have a team with some seasoned employees and some younger professionals, some with technical and some with business backgrounds – we created a team with people from different backgrounds. It is a very diverse  team. We identify the knowledge gaps and then do our best to fill those with diversity.

What is hard?

In any organization, I think one of the challenges is to get people to understand the value and role of product management. It is not a catchall for what people don’t want to do. One of the most difficult tasks is internally  communicating and educating others in the company about the strategic aspects  of being a product manager. Sometimes I feel like product is viewed as the cleanup crew, coming in and taking on project management for different things just because no one is there to do it. So it’s the internal education piece

You talked about working with external and internal people. How do you incorporate the customer into the product process?

We deal with various levels of customers.  We have the end customers and then the financial institutions who serve them. We get a lot of end user feedback through surveys and we use external parties to help us collect that feedback

We hold client forums and engage our customers at different levels. For example, there is the user level feedback and then industry level feedback. At the industry level we discuss things at a higher level, more about the trends we are seeing in the industry and if they match what they are experiencing . We want to know how to solve their ten million dollar problem and not the ten-dollar problem.  Recently, we got a group of 20 clients together and asked for  their input into the road-mapping process – here is what is changing in the industry, this is how we think its impacting you, and here is what we are doing to help you solve for this. We gave everyone 3 votes so that we could prioritize as a team. Luckily the top 3 that came out of this was also top of our list. It was an iterative process and it helped  the customers feel more a part of the process, they need and want to be heard. .

Many of our clients also submit ideas through our innovation lab. We work with many clients on a monthly basis and so this is a good way to collect their input. This is new and not as automated but it gives them an avenue to provide ideas to us.

What are some of the other challenges for product managers and how do you deal with them?

The industry is changing rapidly. We have to be able to keep up and iterate products with that. You have to blend all that in and do it quickly. We are moving towards  more proof-of-concept work. More testing of different features parameters upfront.

How do you keep your backlog groomed?

We have an expansive pipeline as we work closely with many of our clients and get lot of customer input.  We look at of the requests coming in and  – for example, if we have a roadmap theme of building a singular customer experience, we try to fit in all the work that meets that objective.

We also have an excellent relationship with our IT and development team. We constantly share our roadmap with them, so that they can act as our filters too, and we don’t have to touch everything. In a perfect world, we would know each feature but the volume is significant , it is nearly impossible.

What do you look for when you hire product managers on your team?

Someone with great communication skills as you have to deal with all levels of the company and bring out the best in them. You are not only the CEO of your product but the chief liaison officer. Good project management skills that you can then translate to product. You have to be able to anticipate where the problems are and influence others.  You have to be thick skinned and deal with adversity well. You have to be tenacious as some days you are the only one flying your flag. You have to think strategically but also tactically – there is a constant ebb and flow of the two sides.

Where do you see product management going in the next few years?

If anything, I see it moving to more to the forefront of companies, as with the market changes, it is more important to have strong direction. I think smaller companies already have product at the top but larger companies have more challenges.

 

 

Legend has it that there exists organizations where product roadmaps are carved into stone and instantaneously distributed, consumed, and passionately embraced by all who have the good fortune of coming into contact with them.  The legend also states the product managers are revered on high with a level of respect usually reserved for the Dalia Lama or Nick Saban.

I don’t know about you, but I don’t work there.

For many of us, our product roadmaps are written on the equivalent of tissue paper and as product managers we have to fend off an army of challengers who are wearing rose-colored glasses and armed to the teeth with erasers and sharpies.

The key in being able to defend your product roadmaps and the features that lie within is to be able to show how, and with whom, key decisions were made. The challenge lies in that the data, the conversations, and the findings usually lie in a thousand different places spread randomly across your calendar.

In this article, we are going to discuss how to use Evernote along with a few other low-cost/free tools to help manage the avalanche of conversations, data, and other revelations that go into creating your product roadmaps.  If you are not familiar with Evernote, I strongly encourage you to go to their website www.evernote.com, download a free version and invest some time learning it.  For you big spenders, invest the $2.99 and go buy “Evernote for your Life” it is a good, quick read.

When you first open Evernote, you are presented with a clean, prestine, blank canvas on which the possibilities are limitless.  If you are like me, this scares the living heck out of you.  But don’t worry, we are going to show you how you can bring some structure and sweet OCD-grade process to your notes.

Oh, the sweet comfort of structure

So, let’s start with your meeting notes.  Productive meetings are where the magic begins, unproductive meetings are where your hopes, dreams, and ambitions go to die.  In fact, if it hadn’t been for an poorly planned HR benefits meeting back in 97, I would probably be a dancer today.  But I digress.

At our company, every meeting of the Product Team has a documented agenda with set objectives.  The lead for the meeting sets the agenda in advance and distributes via an Evernote shared link.

There are few ways we add some structure to this process.  First, we have a meeting note template that we all share that has fields for Meeting Time, Location, Date, etc.  but also Agenda, Meeting Notes, Action Items, and Associated Materials like the Powerpoint for the meeting, word docs, web links, etc.

simple meeting template

A simple meeting template used in Evernote

 

If you like a little more formatting and  color in your notes, create the template in a word processor and then copy it over into Evernote.  Name the template something cool like “A. Template – Meeting Notes” and make a copy each time you need to use.

Using a Third-Party App

Another way to add structure to your meeting notes is to use an app.  A popular app for this task is PowerBot (http://www.powerbotapps.com/) and it hooks directly into your  google calendar.  When you schedule a meeting, it will ask you to create a Powerbot Meeting Summary and give you the opportunity to insert existing Evernote notes/notebooks (ex. Here are the specs we discussed from last meeting)  into the meeting invitation.  You will notice that it will show you any related notes.

Google Calendar with PowerApp

The result is that all of the information from the meeting invite will be created in an Evernote note that you use  to build you meeting agenda and objectives. You capture your conversations from the meeting on the note, and then after the meeting, you can then share it with the meeting attendees.

Check out our video on Using Evernote to manage your meetings.

In Part II of our discussion, we talk about using Evernote to handle new product requests.

Feel free to share your thoughts below.

Good Luck

Kevin Sasser

https://www.linkedin.com/in/kevinsasser

If you have been to or heard of ProductCamp – it’s all learning from a vibrant community of peers. With that spirit we are beginning a series of posts featuring different product management professionals from the Atlanta area.

I am delighted to kick off this series with Nina Woodham, who is a product management veteran and currently working in Technical and Vendor product management at Turner Broadcasting. One of the things that struck me about her career was how she switched industries in her career, even into industries such as banking or entertainment, both of which are high on domain expertise.

How did you get started in Product Management?

 I transitioned from Quality System Management when I was at an international entertainment company. Their products were sold in the EU and they were going through the ISO 9002 certification. I used this experience to transition corporations and industry sectors, which is how I ended up moving to product. The ability to dissect processes helped me transition to product roles into banking.

So when you moved to product management, what did you find most surprising about the role – what struck you most?

For me it was how customers were happy, delighted when you solved a problem they did not even know that they had. In the organization I was with, I would take trips to visit money managers every few months – we would review processes, problems and share how to solve them. We would discuss enhancements and share roadmaps. They understood that we were listening to them and were there to provide the support that they needed. So it is about being the Voice of Customer that appeals most to me.


You mention going out and meeting customers and talking to them. How do you then incorporate the voice of the customer into the product process?

One of the criteria I use is that the organization I work for does not have to increase the number of people needed to support the customer and product, and that the customer does not have to hire new people to support the product.  You have to really make sure that you understand the target – what you are trying to solve for.

One of my early mentors told me when I started – make sure you solve the right problem.  And the EVP I worked with laid out the criteria that we cant rollout products for which the customer will have to hire new people, or we have to hire new people.  My quality background helps add reality to the process. Communicate and make changes, but don’t over engineer, or take on and add up additional cost.

What have you learnt in product management ‘the hard way’?

Letting others make their own mistakes. When you work with clients, sometimes you see what the client is asking for is a temporary solution.  I see that the client 2 chess moves down is going to face a problem.

So how I deal with that is provide a temporary solution, but make a backup plan to the temporary solution.  I try to sneak reinforcements into what I deliver. Kind of like when my niece does not want her eggs, we sneak it in with her grits.

That is a cool way to deal with a typical product management challenge. What in your mind are some of the biggest challenges for product managers? How do you manage them?

One of the biggest challenges we face is managing different timelines for different customers. What we deliver for one, may not be the no. 1 for the others. What I do is show schedule breakdowns for all of them as it is doubtful that they will all consume all the features at once.  It is also very important to understand the most important client need – the true no. 1, ultimate need. Because of my quality background,  my way to reach the true number 1 is the 5 why’s – ask ‘why’ 5 times.

Another related challenge we face is managing the backlog. How do you keep your backlog groomed?

I like to categorize functionality by area of code and value to the product. When we are coding in one area, we check to see if we can add in anything from the backlog. Is it valid and also good for the market?

What is a favorite web app that you use everyday?

You mean other than OWA? I like Fitbit.

Any favorite blogs or people you follow?

More than that I like to follow the conversation on whats changing – market changes that are coming up.

What trends do you see in product management?

It all depends on what Technology comes along next and how fast it gets here and the speed of the market in which it is being used.  Some markets are slower to change. For example, in banking because of regulations, it has to be a mix of SDLC mixed with Agile. Agile does not mean no documentation for them.

What is your advice for someone starting out in product management?

Know your product. Use it. And if you are moving into a new space, learn all about the space. You don’t know how many product managers I have met who don’t know their own product, how it works and what it does.

So Nina, you have moved from Banking to Entertainment – what is your advice for people looking to change industries?

And then before that I moved from Quality/Distribution centers to banking! The finance to media transition was related to my previous work in credit cards. Find a knowledge area/skillset that you have that is not the primary one in your target industry.  So you can help them in an area where they have a deficit. Then work hard to learn that business.

Any suggestions on who to feature next?  Questions we should include? Let us know your thoughts !

 

 

Many thanks to the attendees and kudos to the presenters of ProductCamp Atlanta 2013!

About ProductCamp:
In case you missed it, ProductCamp Atlanta is a free, user-driven, collaborative “unconference” for Product Managers and Marketers.  There is no registration fee, no agenda, and no selling—just a gathering of 300 Product professionals looking to exchange ideas and to engage with peers outside of the office.

This year’s gathering was a day full of dynamic conversation both in and out of the break-out session rooms.  The day began with a rapid-fire review of 39 session proposals to select the content for the day.  Participants voted on proposals to create the final schedule, filling five sets of break-out sessions over the course of the day.

The 20 selected sessions ranged from the practical to the downright innovative.  Presentations are posted on Slideshare for anyone interested in following up on favorite discussions, or in getting a taste of the content that you missed.

Congratulations to the participant-selected award winners:
Best presenter: David Eckoff for “Hacking Customer Discovery”
Best session: John Mansour’s town hall discussion on “Strategic Roadmaps vs. Product Roadmaps—Why You Need Both”

 

Help wanted: great Product people in Atlanta!
There was also a broad array of Atlanta area job openings announced, including spots at the following organizations:

The Network, Reed Construction Data, Bond International, ADP, IBM, A&I, Purafil, Altisource, Silverpop, and TechBridge.

 

Stay involved:
To get involved in the ProductCamp Atlanta community, and stay up-to-date with upcoming events, please sign up for our mailing list: http://www.pages05.net/pcampatl/profile/

We look forward to continuing the Product discussions at next year’s conference, and between now and then at ProductCamp lunches and happy hours.  Come out and join us!

Title: 4 Steps to Successful Big Data Product Management

Session Leader: J. Travis Turney

Session ID: 139

Format: Town Hall

Abstract: Data, data, all around us everywhere! How do you successfully build a product or service powered by big data? In my talk I propose four critical pillars to building a big data product or service and what you need to think about before you start.

Session Leader Bio: J. Travis Turney is the co-founder of @DataScienceATL and a product manager for Dell SecureWorks focusing on delivering a web portal and mobile app powered by billions of daily customer events.

Title: Preserving Your Product’s Digital Legacy

Session Leader: Harzeez

Session ID: 138

Format: Roundtable

Abstract: Many people don’t think in detail about how their product/company is perceived online or whether employee’s access to online information can be detrimental. Let’s discuss some ways that you can preserve your product’s digital legacy.

Session Leader Bio: A future talent seeker and current life aide.

Title: Hacking Customer Discovery – Startup Founder Reveals Secrets

Session Leader: David Eckoff

Session ID: 137

Format: Workshop

Abstract: Join us for this training seminar in which you’ll learn how to dramatically reduce the risk of building products that nobody wants to buy. For product managers in companies of all sizes from startup to Fortune 500.

- Learn a customer discovery process to get you moving incredibly fast
- Learn how to avoid the most common big mistakes people make in Customer Discovery (don’t do these!)
- Discover a powerful approach to testing your hypotheses that you’d never come up with on your own
- Learn a simple but non-obvious hack to get interviews with customers you don’t know yet

At “Hacking Customer Discovery”, you’ll learn a practical set of actions you can follow right now to increase the chances of your startup succeeding. You’ll experience a fast-moving hands on program, combining interactive activities and a business speaker who has done it himself – and is dedicated to teaching you.

You can expect an outstanding seminar. David Eckoff’s recent seminars have been voted “Best Session” at Product Camp. Come join us for this exciting training seminar that will help you hack customer discovery.

What they’re saying about David Eckoff’s recent seminars:

“Great session!! Best of the conference!!”
- Andrea Moe, product management and marketing

“An energizing session that made me think. I can’t wait to apply new ideas!”
- Lisa, healthcare technology product manager

“WOW! Great presentation – I’m energized!!”
- Phil, serial entrepreneur, applied technologist, product manager

Session Leader Bio: David Eckoff specializes in working with teams to develop and launch game-changing online businesses. He has defined go-to-market strategies and led teams in companies ranging from startup to Fortune 500.

Eckoff is Co-Founder of Pickoff LLC, a technology startup developing a SaaS social games platform. In 2012, the company was selected as one of fourteen startups to participate in the Flashpoint accelerator program at the Georgia Institute of Technology.

He is also an advisor to technology companies, helping take revolutionary ideas from the drawing board to market. Eckoff has advised companies including Kleiner Perkins backed Zazzle.com, live interactive broadcasting platform Ustream.TV, 3D Virtual World innovator Kaneva, and more.

Previously, Eckoff was Vice President, New Products at Turner Broadcasting (a Time Warner company, NYSE: TWX) responsible for overseeing the development, evaluation and launch of new products across the Turner entertainment, news and animation divisions.

Before joining Turner, Eckoff was Senior Director at RealNetworks Inc. (NASDAQ: RNWK). While at Real, he led the live online hit show “CBS Big Brother 24/7”, doubling revenue year over year; invented and launched the first of its kind online video distribution platform, a forerunner of YouTube; developed product plans revitalizing and repositioning the company’s flagship consumer online product from a cable TV-like business to a broader media and services business; developed live online sports audio-cast products; and negotiated deals with CBS television, FOX Sports, ESPN, CSTV, Conde Nast, Rolling Stone, McAfee and more.

Before joining Real, Eckoff was Senior Vice-President at Rivals.com, a 180-employee start-up private company funded by Intel, Softbank, Hummer Winblad and News Corporation (Fox). While at Rivals, he developed the Rivals.com sports news network destination, grew its audience from startup to more than 5.4 million unique users through an innovative network development model, and led the company’s transition to a “freemium” business model.

Prior to joining Rivals, Eckoff was at IBM Corporation (NYSE: IBM) in various financial management positions. Before that, he was with Raytheon Company (NYSE: RTN), where he was selected as one of ten participants in the company’s Financial Management Development Program.

Eckoff is a sought after industry speaker on the topics of business innovation, startups and product development. He has been a featured speaker at the Charles River Ventures CEO Summit, keynote speaker at Perot Systems Innovation Lab Business Process & Innovation Summit, speaker at SXSW Interactive, keynote speaker at Video on the Net, Streaming Media West and more.

Eckoff holds an MBA from the University of North Carolina at Chapel Hill and a BBA in accounting from the University of Massachusetts Amherst.

Title: Is your Competitive Intelligence plan Intelligent?

Session Leader: Jeannie Bastos

Session ID: 136

Format: Town Hall

Abstract: Like many organizations, you may not have dedicated resource or team with a single focus of Competitive Intelligence. This session begins with the benefits and components of an organized CI plan and moves into guided questions for the sharing of best practices for gathering and analyzing data, storing and disseminating information, creating and maintaining key artifacts, and making the intelligence actionable for all areas of your company.

Session Leader Bio: Jeannie Bastos is the Director of Product Management for Bond International Software, Inc. She has responsibility for driving the product vision, strategy, roadmaps and execution for all Bond products in the US. Jeannie has more than 10 years of experience in software product management and has led product management and development teams across multiple parallel projects from concept through delivery.

Title: 3 secrets to driving top-line growth through world-class messaging

Session Leader: Russell Scherwin

Session ID: 135

Format: Presentation

Abstract: Nothing happens until someone sells something” -”Thomas J. Watson, founder of IBM

This session explores secrets learned by a Product Marketing / Product Management leader gone undercover into the world of direct field sales. You will learn to create messaging that will energize your sales force, and motivate targeted markets into revenue generating actions. The content is especially useful for leaders in organizations with multiple product lines, who compete for the attention of sellers.
Some of the interactive topics addressed include:
1. key questions that sales teams need answered – and the costs of not doing so
2. top mistakes product managers and marketers make – and why many marketing activities never translate into results
3. putting segmentation to use in lowering customer acquisition, support, and retention costs

Session Leader Bio: Russell currently leads NA Commerce Software Sales for IBM. A passionate Product Management and Marketing leader, Russell has “gone undercover” in sales roles for the past 6 years, to better understand revenue process realities. Russell has a passion for technology’s socio-economic impact, and is known for expertly fusing sales, economics and innovation management into a deeply relevant, and entertaining message. Russell Scherwin has been voted top speaker at IDC and Gartner shows on multiple continents

Title: Can Agile Work Across 9 Time Zones?

Session Leader: Hart

Session ID: 134

Format: Town Hall

Abstract: Three years ago, PRGX opened an office in Pune, India and hired our entire Engineering and QA staff there. We built an effective agile product team which is Product-Managed in Atlanta and has Engineering and QA in India.

Session Leader Bio: Product Manager with seven years’ experience, who has spent the last two years at PRGX Global, inc., leading a product team whose engineering and QA groups were based in Pune, India.

Has managed products in the Air Transport, Medical Billing, and Finance Recovery Audit industries.

Title: Pixar Nation – 5 Keys Product Mangers should learn from Pixar

Session Leader: Richie Cullom

Session ID: 133

Format: Presentation

Abstract: How would you like to be so good at what you do that even your worst product made millions of dollars? How would you like to be so good that you get to pick when and what you want to release your product? I can assume that all of us would like to go 14 for 14 on product releases, have an almost 20 year winning streak, and generate revenues at the north end of 8 billion dollars!
Welcome to the world of Pixar, which rose from the “little toaster that could” to the driving force behind Disney’s animated empire. In this session we will cover how minimum viable product must be exceptional, how the brand is the collection of all products to date, and how the twin towers of attention to detail and an unrelenting focus on quality defines the brand. We will also cover the 4th wall of human-computer interface and UX design. Just for fun, we will also have an open discuss how the stories in Pixar movies subtly influence society, the IY Generation, and to a lesser degree, the world view of IY parents.

Session Leader Bio: Richie Cullom has been a fan of Pixar since before Toy Story. He was shushed in the theater when he applauded the waving dandelion in A Bug’s Life (a truly geek moment). His 3 children were raised alongside the Pixar films. His son was born 2 months before Toy Story hit movie theaters and Toy Story 3 was released one year after his oldest daughter started college and the year before his middle daughter started college (for those who’ve seen the film, you get the significance).

Title: Technical Strategy Series: Future Proof your Organization

Session Leader: Richie Cullom

Session ID: 132

Format: Presentation

Abstract: Social, Mobile, Cloud – buzz, buzz, buzz, Sustainable, Agile, Nimble, buzz, buzz, buzz. Soon, we are told, there will be more mobile devices than people. Soon, we will simply look at our phone and a package will show up from Amazon within the hour – and it’s just what we wanted! Are you ready for this future, or will your organization be replaced by a player with newer, better technology?

Hype is a core component of the sales cycle. So is fear. People with something to sell (ideas, consulting, products) are sending out warnings to “keep up” or “become irrelevant.” As product managers, our job is to use hype and fear ourselves, not to fall victim to them! It is time to look beyond the sales pitch and see the real changes. Getting in front of coming waves in science, technology, and society is real sustainability. Join me for a tour of the fundamental concepts that are changing how we perceive ourselves, manage and view our relationships, and interact with organizations and how to use these basics to future proof your organization!

Session Leader Bio: Richie Cullom is long-time student of the relationship between science, technology, and culture. With over 25 years of software management, development, rollout, and support experience, Richie has seen technology concepts come and go, from the rise of the PC is conservative businesses, through the early days of OO design and development, through web and mobility.

Title: Powerpoint Karaoke

Session Leader: Jason Brett

Session ID: 131

Format: Workshop

Abstract: How well can you think on your feet? Powerpoint Karaoke is here to let you prove it!

Have you ever been handed slides to speak to only minutes before your presentation? If it hasn’t happened yet, don’t worry. Your time will come!

Powerpoint Karaoke is fun and silly, but will help you hone your improvisational presentation skills. Come on in and give it a shot!

Session Leader Bio: Jason Brett is Senior Product Manager at Silverpop Systems, an Atlanta-based global marketing technology company. Additionally, Jason is the founder of ProductCamp Atlanta and continues to support the growth of the ProductCamp movement as a volunteer and subject matter expert.

Most importantly, Jason loves cookies.

Title: The 60 Second Business Case

Session Leader: Jason Brett

Session ID: 130

Format: Presentation

Abstract: You’ve only got about 300 ideas on your product backlog. That’s easy to manage, right?

So, how do you judge which features, enhancements and product options offer the greatest potential impact to your business? It ain’t easy, is it?

In this session, I’ll show you the tools that Silverpop Product Managers use to critically evaluate a feature or enhancement in as little as 60 seconds, and build a powerful, defensible case for or against an effort so that you don’t spend hours and days doing research for initiatives that just don’t represent the best choices.

Session Leader Bio: Jason Brett is Senior Product Manager at Silverpop Systems, an Atlanta-based global marketing technology company. Additionally, Jason is the founder of ProductCamp Atlanta and continues to support the growth of the ProductCamp movement as a volunteer and subject matter expert.

Most importantly, Jason loves cookies.

Title: Predictive Analytics and Optical Illusions in Product Development

Session Leader: Elena Bakhtina

Session ID: 129

Format: Presentation

Abstract: Few examples of what Predictive Analytics and Big Data Technologies can do for developing new and improving existing products. In search for examples we will examine different areas such as education, finance, and social media. To make the session even more entertaining we will also look at fun and illustrative facts from Behavioral Economics and Social Psychology.

Session Leader Bio: Elena Bakhtina is a VP of Marketing and Business Development at Abitech Software Inc., an innovative provider of analytical consulting services and software solutions in a Data Management and Data Analysis field with focus on Big Data Technologies and Predictive Analytics. Elena has been working in the intersection of Technology, Marketing, and Consulting her entire career, an experience she conveniently complements with educational background in Applied Mathematics and MBA degree from Georgia Tech. Elena is an active Toastmaster and serves as a President of her home club, NorthPark Toastmasters. But above all, she is a chronic learner and currently working her way through her fourth and fifth courses at Coursera.org.

Title: User Experience – Creating usable products

Session Leader: Karun Rajasekharan

Session ID: 128

Format: Town Hall

Abstract: Have you had to use products which look like they have been designed by some one with no idea what the product is going to do? We will talk about some user experiences and how to improve them. The key take aways will be lessons in how to empathize with users and bake user experience into the product development process.

Session Leader Bio: Karun Rajasekharan is a technologist with over 20 years of experience in creating and launching successful new product lines. He has worked as Director of Product Management at ISS ( now IBM), Chief Product Officer at Virima and now working in security and user experience for a large cloud provider.

Title: Building High-Performance Teams Using the TeamScience Culture Analytics Platform

Session Leader: Peter Saddington

Session ID: 127

Format: Presentation

Abstract: We all know that putting the RIGHT PEOPLE on the RIGHT TEAMS makes all the difference. But many don’t know where to begin.
Let us share our story of utilizing a platform that helps us understand people better, care more for our culture, nurture relationships, and grow high-performing teams.

You know you’re interested in how to create high-performance. Let us show you how!

Session Leader Bio: Peter Saddington is an Organizational Counselor and Certified Scrum Trainer from Atlanta, GA.
He has 3 Masters degrees (Counseling, Education, Religion) and is a published author of the book The Agile Pocket Guide (Wiley, 2012).

He loves to help organizations and teams succeed by understanding and loving their people.

Title:
Copying Einstein: Germinate your great idea while on the  payroll

Session Leader:
Sander Biehn

Session ID:
123

Format:
Presentation

Abstract:
Albert Einstein developed his relativity theory while on the clock at the patent office. We all have great ideas we want to share and develop, but the luxury of time to work on them exclusively rarely exists. What if you could be like Einstein and get paid to experiment with and develop your ideas?  In my session I give a first hand account of how I went from being burned out to holding a hot new idea ready to market, all while working for a Fortune 8 behemoth.

Session Leader Bio:
Sander is a 20 year vet with AT&T but possesses the heart of a new hire. Sander has worked in Sales, Sales Management and Channel Management in a variety of roles both in the US and abroad. Sander recently moved to Atlanta on a mission to modernize how the sales force was marketing and selling to customers. Sander is a U.S. patent holder in Social Media, leads the AT&T Social Selling committee and has trained and spoken widely inside and outside of AT&T on the topic. He holds a BA in Classical Studies from Duke University and is married with 2 children.

Title: Once upon a spreadsheet

Session Leader: Michel Guillet

Session ID: 126

Format: Presentation

Abstract: This presentation will focus on making your presentations that include data more memorable. It will cover simple tips to make your spreadsheet data more understandable and visually appealing as well as how to share it as a story. Whether you’re a product manager or CEO much of the information you share will at some point make its way into a spreadsheet in order for you to share it. This session will make you a better data storyteller and hopefully make the process of building your story easier.

Session Leader Bio: Michel has spent the past 15 years leading the design and implementation of client facing data and reporting solutions. His experience includes working with structured and unstructured data across consumer goods and government clients. Currently, Michel leads Juice’s product development efforts to turn its data visualization and design best practices into a Software as a Service (SaaS) product offering that helps clients create compelling data presentations.

 

Title: Emotional Intelligence: What is it, does it matter and how to use it for my business.

Session Leader: Ankit Patel

Session ID: 125

Format: Presentation

Abstract: This topic is to talk about how emotional Intelligence can directly effect team performance. We’ll go over some research on positivity and emotional intelligence in business, how do you define emotional intelligence, situations where emotional intelligence is most relevant, how you can change your own emotional intelligence, and emotionally intelligent techniques and tools like Appreciative Inquiry.

Emotional intelligence isn’t just an abstract concept. It has definite criteria and parameters and has been shown time and time again to be important in life. After a certain IQ level the differentiator then becomes emotional intelligence when it comes to business success. Participants should be able to deepen knowledge about emotional intelligence, learn how to improve their own emotional intelligence, learn emotionally intelligent tools for business, and when is it most appropriate to use these tools.

Session Leader Bio: Ankit is a managing partner in The Lean Way Consulting. Ankit’s personal vision is to help people, organizations and communities flourish by using the proven thinking and methodology associated with Lean Transformations.

With his primary focus on companies between $1 million and $100 million in revenue, Ankit has worked with companies in a wide spectrum of industries from high tech to healthcare.

Prior to founding The Lean Way Consulting, he was a Lean consultant with computer giant Dell, where he helped guide strategic planning at its multi-billion-dollar Manufacturing and Re-Manufacturing production plant in Lebanon, TN. As part of his job, he coached plant executives, facilitated Kaizen events and trained Lean leaders at all levels of the organization.

Equally at home in healthcare, he has also worked with the world-renowned Cleveland Clinic, where he helped improve culture and processes in its internationally ranked Heart and Vascular Department.

One of his favorite accomplishments came in the field of human resources, when he helped Teknetex, a technology professionals recruitment firm, be named to the “2012 Inc. 500” list of the fastest growing companies in America.

Another accomplishment is part of an ongoing Lean Transformation at the Christie Cookie Company, Nashville, TN, where he has so far realized savings of more than $232K in four weeks of work.

Clients praise Ankit for his stabilizing influence during times of conflict and his balanced, calm leadership through all phases of Lean Transformations and other company change.

He holds a Master of Science degree in Positive Organizational Development from Case Western Reserve University, as well as a Bachelor of Science degree in Industrial Engineering from Georgia Tech. He also is certified in emotional intelligence coaching through Case Western Reserve University. He lives with his wife in metro Atlanta, GA. To contact Ankit please visit the website contact page.

Title: The Product Manager as You Know it is D.E.A.D

Session Leader: Lisa Crymes & John Mansour

Session ID: 124

Format: Presentation

Abstract:
The jack of all trades product manager is giving way to specialists.  Find out why they’re more valuable to the organization and how they give product management teams more influence.

Session Leader Bio: Lisa Crymes is Managing Director, Business Solutions for DST Health Solutions. She has over 20 years of healthcare industry experience and knows how to execute successful product and market strategies. Lisa is passionate about healthcare technology and social media. She has been very active in the Atlanta community serving as the Chairperson of the Product Management Society of the Technology Association of Georgia (TAG) as well as an active member of Georgia Chapter of Healthcare Financial Management Association (HFMA). She has held has held leadership product management positions with industry leading firms such as McKesson, Emdeon and now DST Health Solutions. Lisa has received a Master of Business Administration degree and a Bachelor of Science degree in Management from Shorter University.

Co-presenter
John Mansour is the founder and managing partner with 20-years in high technology product management, product marketing, marketing communications and sales in organizations ranging from start-ups to Fortune 1000. Much of John’s success in those roles can be attributed to his extensive operations experience in software companies, healthcare and retail.As the managing partner of Proficientz, John has worked with more than 2000 organizations that span high technology, business services, telecom, healthcare, financial services, manufacturing and many others. John served as the chairman for the Technology Association of Georgia’s Product Management Society from 2006 – 2010.

Title: The Learn to Code Movement in Product

Session Leader: Alicia Dixon

Session ID: 122

Format: Town Hall

Abstract: It seems as if everywhere you turn lately you see a new program promoting that that everyone should learn computer programming. How does knowing code help make product decisions? How much effort does it take to become proficient in new languages? This session will present the pros and cons of why product folks (with non-technical backgrounds) should or should not delve into the world of coding. In addition, local and affordable resources that PM’s & PMM’s can use to increase coding knowledge will be presented.

Session Leader Bio: Since August 2012 Alicia Dixon has been the Mobile Product Manager of the Technology Lab of a leading commercial printing company. The Tech Lab is a small group of a dozen employees among the company’s 1,400 workers. In this role, Alicia is tasked with championing clients’ transition from print to digital media through the development of mobile publishing products.

Previously Alicia spent 5 years as the Mobile Product Manager for UPS Logistics Technologies, a subsidiary of United Parcel Service (now Roadnet Technologies). At UPS-LT Alicia was responsible for strategic and tactical development plans for MobileCast®, a GPS based mobile resource management solution that is part of the Roadnet Transportation Suite®. This role included working with both customers and prospects in order to seek out prevalent challenges that could be solved using technology as well as moving the product through the many stages necessary to bring it to market.

Prior to her role with UPS-LT, Alicia spent nearly 10 years in product & brand management roles with Blackboard Inc., Dell Inc., Fruit of the Loom Inc., and Kids “R” Us (Toys “R” Us Inc.). Alicia holds a B.S. from Howard University, an MBA from Baruch College, City University of New York, and a MS in Marketing from the University of Alabama.

Title: How to Align Sales & Marketing

Session Leader: Linda Bishop

Session ID: 121

Format: Town Hall

Abstract: It’s the Holy Grail–aligning sales and marketing. You want the right message to get to the right prospect at the right time–using the right channel. So how do you make it happen? How do marketers ensure the right content is instantly available in an easy-to-access format that allows for immediate customization? In this session, we’ll discuss the limitations of today’s technology solutions, and how you can turn your sales team into a competitive weapon to deliver powerful marketing messages.

Session Leader Bio: Linda Bishop is a sales and marketing expert with a passion for aligning sales and marketing to maximize ROI. Her company, Thought Transformation, has helped people with B to B lead generation and sales efforts since 2004. She constructs business development cycles, understands tactical marketing and content development, and provides sales training to ensure salespeople are well-prepared to compete in today’s market.

Title: Finding Your Niche In The Spectacular Now

Session Leader: Nichelle Stephens

Session ID: 120

Format: Presentation

Abstract: The presentation will give tips and tools on how to use social media to raise awareness and build a niche audience. Using Twitter Lists, Hashtags on Facebook and Google Hangout, I will demonstrate success stories in storytelling and show the value of Vine.

Session Leader Bio: Nichelle Stephens is a blogger, cupcake enthusiast, editor, event producer, and social media strategist. She is the co-founding editor of Cupcakes Take The Cake, the most popular blog about cupcakes. She has spoken at SXSW, Rochester Institute of Technology and Brooklyn Chamber of Commerce.

Title:
How To Stay Relevant Online

Session Leader:
Daniel Portis

Session ID:
119

Format:
Panel Discussion

Abstract:
Sometimes staying relevant online is a challenge within itself. In this course we’re going to talk about how to stay relevant and stay ahead of the game. The only materials that you would need to master this course will be an Internet connection from any type of device.  I’ve done everything in my power to keep the course shortest possible, my main objective is to make sure that you get through it within 1 to 2 sessions.

Session Leader Bio:
Just a guy that knows his way around the web.

Title:
From Product Manager to Startup Founder – Don’t Make these Mistakes

Session Leader:
Christopher Mance

Session ID:
118

Format:
Presentation

Abstract:
After 10 years working the corporate life, I finally got the courage to quit my job and go all in to co-found a startup.

It’s been a little over 1 year since that fateful (faith full) day when I submitted my resignation to my day job, and boy did I make some (non-fatal) mistakes. I will share the top mistakes I made in my first year as a full time entrepreneur and also provide a few tips on how you can avoid them…

Session Leader Bio:
I’m the co-founder of Nichevertising.com, the worlds first cooperative email marketing platform.  I’ve gone from West Point cadet to a FAMU Rattler and from corporate consultant to the happiest I’ve ever been as an entrepreneur in the span of the last  16 years. I still have a ton to learn about building companies, but since I also have a passion for learning by doing and teaching others how to avoid my mistakes, I expect the rest of my life to be the best of my life.

Title:
Revealing Secrets: 10 Ways to Use Video Marketing to Make Big Profits

Session Leader:
Montina Portis

Session ID:
117

Format:
Presentation

Abstract:
Wish you could rank your YouTube videos #1 in Google and YouTube? Imagine getting your product or service in front of 1.4 million people for FREE. Think of how powerful that would be if you’re promoting affiliate products, marketing, your business, trying to increase exposure for local businesses or a course. Let me show you exactly how!

Session Leader Bio:

Montina teaches entrepreneurs how to create content, build traffic and convert their passion into profits!
Montina specializes in Video Marketing, Podcasting, Passive Income Streams and Teaching Online.
Montina is the author of the #1 International best-seller “YouTube Video Marketing Secrets Revealed: The Beginners Guide to Online Video Marketing.”

Title:

How a Simple “Mini-App” can Save your Business.

Session Leader:

Kyle Porter

Session ID:

114

Format:

Town Hall

Abstract:

Yesterday, we received over 240 unsolicited inbound new users for our enterprise business application. These 240 users along with our other 5,000 receive a daily product email from us at a 60% open rate.

We don’t have a full-time marketer.

We don’t have a full-time product manager.

We owe it all to a simple “Mini-Product” that took us a few days to build.

Join this session to find out how “Mini-Products” rule in the future of software applications…and let’s openly discuss how a simple and small tasty app can be the gift that keeps giving for your business.

Session Leader Bio:

Kyle is the CEO and co-founder of SalesLoft. He’s been an entrepreneur and sales professional for over a decade.

SalesLoft is focused on automating the sales prospecting function and providing intelligence to revenue generation teams. SalesLoft has over 5,000 users and was recognized by the Technology Association of Georgia as one of the Top 10 Most Innovative Companies in 2012 in just their first year of business.

Kyle is an alumni of the TechStars program, one of the top technology accelerators in the country.

Additionally, Kyle is the co-founder of B2BCamp, a community organization teaching technology and process to B2B sales & marketing professionals. A native of Georgia, Kyle blogs on his personal site as well as a guest contributor to salesforce.com’s blog. He tweets from (@kyleporter).

Title:

Lifecycle Marketing: Turning on the Customer Faucet

Session Leader:

Desiree Scales

Session ID:

113

Format:

Presentation

Abstract:

How to use Lifecycle Marketing to easily drive new customers and double the value of your existing customers right now.

1. Attract Leads
2. Capture Information
3. Nuture Leads
4. Convert into Sales
5. Deliver on Promises
6. Upsell
7. Ask for Referrals

We’ll talk you step by step through the 7 areas of marketing that will help you gain more fans and grow your business twice as quickly as traditional marketing methods.

Session Leader Bio:

Desiree Scales is our fearless leader. She has been a featured online marketing and web design expert for USAToday.com, CBS News in Atlanta, 11Alive, NBC Nightly News.

She founded Bella Web Design in 1998 following a successful career as a flight attendant for United Air Lines and an analyst for Delta Airlines. Since the company’s launch, Desiree created a track record of success and profitability for Bella Web, which has helped over 1,000 companies build and maintain a strong online presence with services such as compelling web design, web hosting, ecommerce, automated marketing, SEO, email marketing, and social media coaching. Desiree is also an Infusionsoft Certified Consultant (ICC).

Bella Web Design’s success is a direct result of Desiree’s expertise and experience, which has evolved into a passion to educate both businesses and organizations on how to use Internet technology to spur success. She has been a featured speaker at companies, conferences, and seminars across the country. She also provides classes on blogging, web design, branding, Internet marketing, Web 3.0 strategies and social media, and offers personal social media coaching to business owners who want to apply “an online buzz” to their customer relationships and bottom line. She has over 55,000 followers online.

Title:

Book U – Turning You Into a Book

Session Leader:

Tycoon

Session ID:

112

Format:

Presentation

Abstract:

3 Reasons You Need To Write A Book -
• Personal Credibility
• Business Credibility
• Brand Clarity

In this session you will learn how to write and publish your own book to give yourself the credibility you need to sell your existing products and services. Get your book published in the next 60 days.

Session Leader Bio:

Mr. Tycoon is a thought leader that specializes in helping leaders see the world in new ways. He has used innovation, and future vision to build his own companies, and to advise clients. He speaks to audiences across the market spectrum and never fails to send them home with at least three new ideas that can be applied right away. Mr. Tycoon is one of very few people that can translate where trends are going how to apply them to Sales Systems with a high level of flair. It is also rare to find someone that has his combination of both “over the horizon” vision, and “in the trenches” experience. He is about TRANSFORMING, not informing.

Mr. Tycoon is a Global Transformational Leader, Celebrity coach- Speaker, & Author; he is considered one of the most influential leaders in the area of personal development (Self Mastery) and Corporate America’s #1 Sales System Architect.

Mr. Tycoon has been training and developing sales teams since 2005. Working with individual sale people in his own Real Estate Investment Firm, Direct Sales People as well as small regional companies, he has guided these sales teams and individuals to higher levels of success. This led to bigger Incomes!

Working with real companies with real sales issues and challenges has allowed him to learn what is really important to growing the top lines of his clients. Regarding the importance of sales training, it is a top priority of successful organizations. However, the execution of sales development comes in various sizes, shapes and delivery. Product knowledge is still getting the top billing in sales training “ rather than the sales development leading to true competitive advantage in the marketplace. Mr. Tycoon has learned that “training events” have a low level of success. The top organizations use process development consisting of shorter- single topic- sessions with a progression over an extended period of time. This practice leads to significant gains in sales success.

“Mr. Tycoon’s Next Level Sale System” is more than a phrase “ it’s the founding principle of his Success Sales System. It is the reason why he can still get excited about helping a group of sales people achieve more than they could dream of doing. Mr. Tycoon’s experience with sales individuals shows the “winner’s edge” starts with the mental mindset they possess. Winners have a competitive edge over others with the same level of skills. This is the foundation of success “ the “inner game” of selling. This is why he has been tagged as America’s number Sales System Architect.

“My Business is Building People. Businesses don’t build People, People build Business and I Build People.”

Mr. Tycoon’s strength is developing sales teams to master major accounts, key accounts and large account selling. He has assisted numerous sales organizations in the transition from small sales to large account selling. Knowing the difference between traditional selling methods and interactive selling methods has differentiated his clients in the marketplace.

Mr. Tycoon understands the need for a basic and comprehensive sales training program that works. This is important to many organizations based upon what they sell and who their market is on a daily basis. Not everyone is a major account or key account sales person. These people need an excellent basic sales training process.

Title:
Product Adoption: Do you want it?  How to get it.

Session Leader:
Jacqui Chew

Session ID:
116

Format:
Panel Discussion

Abstract:
This panel will explore the dynamics of developing a new product, from inception through launch.  Panelists will include professionals in the product management, product marketing, interaction design and public relations arenas.  Moderated by startup catalyst Jacqui Chew, this fast paced discussion promises to be entertaining as it explores the good, the bad and the sometimes-not-so-pretty truth behind introducing a new product to the marketplace.

Panelists scheduled to appear include:

  • Andrea Moe – VP, Product Managment and Marketing at AirSage
  • Jeff Lash – Research Director, Product Management at SiriusDecisions
  • Chidi Afulezi – Founder and Principal, redKola Digital Labs

Session Leader Bio:
Jacqui Chew has almost two decades of experience and has been helping startups get off the ground since 1998. Over the course of her career, Jacqui has worked with companies in a wide variety of sectors including enterprise software, Internet, SaaS, mobile, information security and consumer products and professional services. She has held leadership positions at CoreCard Software, Manning, Selvage & Lee, PeopleSoft, Silverpop and Stonesoft.

Jacqui is CEO of marketing consultancy iFusionMarketing, and serves on the boards of the TAG Entrepreneur Society, StartupChicks and TEDxPeachtree.

Participant Bio:

Chidi Afulezi is Founder and Managing Principal of redKola digital labs, a product solutions and digital activation shop that works with businesses to deliver innovative technology and connected experiences to their marketplaces. Chidi has also had stints at various marquee firms in the music, telecom and cable industries, most recently serving as Product Director at Turner Broadcasting System where he was tasked to develop mobile/connected device product solutions for brands such as CNN, TNT/TBS and NCAA Digital.

Title:
The Product Management X-Factor: How to be a Rock Star

Session Leader:
Steve Gaylor

Session ID:
115

Format:
Presentation

Abstract:
Product managers are asked to be strategic, tactical, technical, and business-oriented at the same time. Despite our diverse backgrounds, some product managers seem to be more effective than others, rising to the top as “rock stars.” Join Pragmatic Marketing Instructor Steve Gaylor for a discussion about what makes regular product managers into rock stars.

Session Leader Bio:

Steve Gaylor has been developing product management and marketing teams and growing organizations for more than 25 years. He has demonstrated success in both strategic-leadership and tactical-execution roles, while providing solutions to a broad variety of industries.

Prior to joining Pragmatic Marketing, Steve’s career included positions with Texas Instruments, Harbinger, Peregrine Systems and Inovis—with his most recent role being as vice president of program deployment for PrimeRevenue.

Title:
Workshop: Are You Are a Premium Product Producer or Cost Leader? Why Being Neither Is Dangerous.

Session Leader:
Peter Hildebrandt

Session ID:
111

Format:
Workshop

Abstract:
It’s critical to know what type of a business you are because the right business decisions are radically different in the two types of businesses. If you don’t know, you are probably wasting money… A lot of money. In this workshop, you’ll learn how to determine if you produce premium products or are a cost leader. Then we’ll show what to do with that information to be wildly profitable. You’ll learn:
• How to know if you are premium product producer or cost leader and why being neither is a recipe for disaster
• How to respond to bids to maximize your profit
• When to discount your products and when to say no
• How to invest the right amount of effort in customer service and technical support
• When to make changes in your pricing and when to sit tight
• When to put your resellers to work for you on the front line and when it’s a bad idea

Session Leader Bio:
User advocate Peter Hildebrandt has been helping companies make sound business decisions around products for 35 years. He is the principal in Hildebrandt Associates, a consulting firm specializing in bringing customers into the product design process. His clients range from high technology Fortune 500 companies to startup businesses. Peter is active on two non-profit boards, is a SCORE mentor, and plays the string bass in his spare time.

Title:
Have Your Customers Design Your Next Product

Session Leader:
Peter Hildebrandt

Session ID:
110

Format:
Presentation

Abstract:
Some of the most profitable products are those that involve customers during the product design phase. In this session, you’ll get an overview of a number of techniques you can use to engage customers at every step of the design process. We’ll cover how to:
• Find un-met needs before you decide what to build
• Learn what the customer does, not what they say
• Protect your intellectual property while involving customers
• Validate that you have the right product during the concept phase and throughout the development phase
• Make sense of all the data you have
• Align user insights with your business and technical landscape prior to starting

Session Leader Bio:
User advocate Peter Hildebrandt has been helping companies design products for 35 years. He is the principal in Hildebrandt Associates, a consulting firm specializing in bringing customers into the product design process. His clients range from high technology Fortune 500 companies to startup businesses. Peter is active on two non-profit boards, is a SCORE mentor, and plays the string bass in his spare time.

Title:
Workshop: Conducting a Usability Test on the Cheap and Getting Great Data

Session Leader:
Peter Hildebrandt

Session ID:
109

Format:
Workshop

Abstract:
In this hands-on workshop, you’ll learn how to conduct your own usability tests without spending a fortune. Usability testing gets your product in front of real users to find out just how intuitive the product your team designed actually is. Every product manager should have basic knowledge of doing usability tests, and you’ll do it today.

You’ll also learn:
• How to avoid biasing your subjects
• How to put subjects at ease
• How to get the maximum data from your subjects
• What to do with the information when you’re done
• Whether to record or not to record
• How many subjects is the right number
• When you can do it yourself and when you should hire an expert
• Eliminating outside variables

Session Leader Bio:
User advocate Peter Hildebrandt has been helping companies usability test products for 35 years, from sprinkler systems to video game controllers. He is the principal in Hildebrandt Associates, a consulting firm specializing in bringing customers into the product design process. His clients range from high technology Fortune 500 companies to startup businesses. Peter is active on two non-profit boards, is a SCORE mentor, and plays the string bass in his spare time.

Title:
Strategic Roadmaps vs. Product Roadmaps – Why You Need Both

Session Leader:
John Mansour

Session ID:
108

Format:
Presentation

Abstract:
There’s a strong relationship between a strategic roadmap and a product roadmap.  Discuss the content appropriate for each and how you can use both to simplify your day-to-day routine.

Session Leader Bio:
John Mansour is the founder and managing partner of Proficientz, a B2B product management training firm based in Atlanta.  John has more than 20-years of experience in high technology product management, product marketing, marketing communications and sales in organizations ranging from start-ups to Fortune 1000.

Title:
Stop Looking for Market Problems if You Want to Uncover Bigger Market Opportunities

Session Leader:
John Mansour

Session ID:
107

Format:
Town Hall

Abstract:
Discuss a new starting point for defining requirements that ends with much bigger business problems and leads to bigger market opportunities!

Session Leader Bio:
John Mansour is the founder and managing partner of Proficientz, a B2B product management training firm based in Atlanta.  John has more than 20-years of experience in high technology product management, product marketing, marketing communications and sales in organizations ranging from start-ups to Fortune 1000.

Title:
Effectively Communicating Product Roadmaps

Session Leader:
Jeff Lash

Session ID:
106

Format:
Town Hall

Abstract:
You’ve figured out the future roadmap for your product, so the hard work is done, right? Not by a long shot. Even the “best” roadmap will fail if it’s not documented, presented, and communicated appropriately. Do customers misinterpret your roadmap? Do salespeople misuse it? Do executives question it? Do developers laugh at it? There are common mistakes that most product managers make when communicating their roadmaps, and certain tips and tricks that can be employed to avoid common pitfalls. This session will present challenges, examples, and some recommendations, and then open the discussion for participants to share their experiences on what’s worked and what hasn’t.

Session Leader Bio:
Jeff Lash is a Research Director with SiriusDecisions, where he conducts research and helps advise b-to-b organizations on how to improve product management effectiveness. He has 10+ years experience in product management and product development. Jeff is the author of the popular How To Be a Good Product Manager blog (www.goodproductmanager.com) and is on Twitter as @jefflash.

Title:
How to Maximize Your Video Marketing Strategy With Google Hangouts On Air

Session Leader:
Monique Johnson

Session ID:
101

Format:
Presentation

Abstract:
There is a clear disconnect between the kind of content brands create versus what users actually consume on the web. So what do brands have to do to connect with consumers more deeply? Video content that is interactive.

This presentation will cover:
What is Google Hangouts on Air? And how to set one up properly while simultaneously building an email/contact list.

Also, various examples will be covered on how businesses can use them:

  • Run live on-line workshops with full attendee participation & no more expensive venue fees for them or their students
  • Customer service sessions and demonstrate important tasks using screen share features
  • Run confidential private consultations & collaborate on confidential documentation in real time
  • Run Live interactive events and trainings

Session Leader Bio:
An Atlanta native, Monique attended Howard University, where she received a degree in finance. After graduating from Howard University, she moved to the Big Apple to work on Wall Street as a financial analyst for Merrill Lynch. Quickly realizing that Corporate America is not a place she would want to spend the rest of her career, she started her first blog and was presented with the opportunity to work for a startup called Genjuice as their Head Community Manager. She helped build a community of 100,000 through conceptualizing and implementing online campaigns, PR initiatives, and picking up the good ole’ phone. We were named one of 2011′s Coolest College Startup by Inc.

Today, she consults and teaches how businesses can market themselves online and offline using online video.

Title:
Why Customer Surveys Suck – And What To Do About It

Session Leader:
Brandy Nagel

Session ID:
102

Format:
Workshop

Abstract:
Surveys don’t count. Focus groups are for fools. Learn the real tools that will help you understand your customers’ needs.

Session Leader Bio:
Marketing catalyst, my background includes marketing communications and trademark licensing. From strategy to execution, I’ve developed and launched marketing plans at corporations, non-profits, small businesses and agencies. I wrote two books on social media.

Title:
Podcasting and Product Marketing

Session Leader:
Todd Schnick

Session ID:
103

Format:
Town Hall

Abstract:
Podcasting is more popular than ever, thanks to the “on-demand” culture of consuming media on mobile devices…
But did you know that podcasting can play a vital role in educating the market about a new product launch, or rebranding an older product?
Learn tips and tricks to build rabid fans via the coolest media format around…

Session Leader Bio:
Todd is a marketing strategist, writer, speaker, radio show host and producer, and distance runner. Find his four books and blog at Intrepid Marketing.
He is also the co-founder and CEO of Dreamland Interactive, an agency that does sales, marketing, content strategy, and produces award-winning podcasts.
Todd has conducted thousands of interviews on the radio. You can find his popular radio shows at IntrepidRadioShow.com (a Top 100 ranked marketing podcast on iTunes) and here.
A distance runner, Todd lives with his wife Stephanie and family in Brookhaven, GA.

Title:
“Little” Data Products – The Future of Data in Big Organizations

Session Leader:
Raleigh Gresham

Session ID:
104

Format:
Presentation

Abstract:
The top data users in big organizations are the ones that learn to leverage product design fundamentals in translating data into simple little products that make taking action irresistible.

Session Leader Bio:
Raleigh is the lead designer for the Insight Factory (an analytical arm of the Intercontinental Hotels, Strategic Insights and Planning team) where his team takes the results of complex analytics and designs simple little products that make acting on the results irresistible.

Title:
IP Trilogy- Utility Patents, Design Patents, and Trademarks

Session Leader:
Collen Beard

Session id:
105

Format:
Presentation

Abstract:

This session will discuss three types of IP protection available for products- utility patents, design patents, and trademarks. The benefits and drawbacks of each will be discussed as well as the interplay between the three.

Session Leader Bio:

Collen is an intellectual property attorney with almost 20 years experience in protecting products and methods through patents and trademarks.  She has been involved in early stage development through product launch with both large and small companies.

On Wedneday, June 19, ProductCamp Atlanta held it’s very first UX Workshop on creating Personas. The folks at  Hypepotamus were nice enough to let us hold our experimental workshop at their digs, and refreshments were provided by The Network.

Hypepotamus is a co-working space put together to serve the thriving Atlanta tech startup community. If you ever get a chance, be sure to stop by and check out the hip digs for yourself!

The Network is a metro Atlanta based provider of integrated governance, risk and compliance (GRC) solutions that help companies create better, more ethical workplaces.  Check out their career opportunities!

Who showed up?

We chose Hypepotamus for a reason. Our goal was to gather different perspectives and backgrounds so participants could learn from one another. Roles ranged from product managers, marketers, interaction designers, and even a few entrepreneurs with their own startups who call Hypepotamus their residence.

The intro
Astrid Paris, a Sr. Interaction Designer at Daxko, started us out by giving a brief overview what user experience is. She then went through a few examples of where UX can make a difference, and why personas are important. Alex Sherman, a product manager at Daxko briefly went into why personas are helpful in product environments.

The Workshop

The workshop began with Astrid setting the stage for creating mock personas based on who would visit a ProductCamp. Teams were formed at each table and began to follow the instruction left on the screen. There were healthy arguments and different ideas on the types of people that would attend a ProductCamp.

The Outcome

Each group presented one of their personas to the group and provided their perspective on one of the common types of people that attends a ProductCamp.  Instantly you could see similarities in the characteristics and names across teams.

What type of workshop would you like to see ProductCamp Atlanta do next?

 

 

Announcing the ProductCamp Atlanta Networking Lunches! We’re getting together — in four different places — for lunch on May 21st, to just slow down and enjoy a casual lunch with your local product management colleagues! No presentations and no formal topics – just good food, networking, and plenty of product chatter.

Whether you want to debate what next year’s hottest innovation will be or commiserate with other product managers searching for their ground in an agile world, this lunch is for you. And if you don’t feel like talking shop, just go ahead and network. We don’t always get a lot of chances to swap stories with other product managers, so here’s your excuse!

We have four events planned, so more people will be able to participate at a convenient location. We’re simply getting a spot at a local restaurant and confirming the number of attendees from the corresponding Eventbrite shortly before lunch. For that reason, please do not sign up unless you know you can attend.

The individual lunch invitations are available here:

Please sign up for the lunch that works for you – and for those in attendance, we’ll be making an announcement about future ProductCamp events!

We look forward to sharing lunch with you on May 21st.

Best regards,

- The ProductCamp Atlanta Team

 

Each year the session content at ProductCamp Atlanta gets better and better. The proposed session topics are relevant and intriguing, making it even more difficult to vote. Attendees have three votes and there were over 40 session proposals to choose from at this year’s past event. From entry to exec level, start-up company to corporate industry leader, product to career strategy, there was something in store for everyone.

Today, we’d like to highlight a number of interesting sessions, in particular those for which the session leaders have shared their slides.  Slides, where available, are linked below the title of the session.  Have a look at some of the great content that was delivered this year!

Selected Session Topics at ProductCamp Atlanta 6 – August 2012

Product


User Experience


Go To Market


Management and Career

Thanks to everyone who helped make ProductCamp Atlanta 2012 a roaring success!

This post is intended to capture some of the items raised during closing session, for the benefit of those of us still there and for those who left earlier.  If you have anything you’d like to add, please add it in the comments

Things that people liked:

  •  Session variety
  • Quality of content
  • Quality of Session leaders
  • Voting process
  • Session Pitches
  • Airhorn during Session Pitches
  • Schedule
Opportunities for improvement:
  • Might be nice to have a sort of “Playtime” to break up the day
  • Didn’t do the stars this time for job seekers/holders
  • Portable solution for schedule: mobile device, or even on paper
  • Hard to tell which sessions are which by title alone
  • Use of a Street sign might help new attendees find the facility
  • Consider a formalized way to capture feedback about each speaker
  • Encourage 30 second video pitch online, prior to camp
  • Capture job openings that are mentioned in the opening session

As a result of this conversation, one immediate action item you’ll see this week is that we’re going to attempt to reassemble the list of job openings as best we can, and distribute that to everyone who was in attendance at ProductCamp.  Therefore, it will not be posted on the blog – being fair to those who made the effort to attend.

Thanks to everyone for your input–and to add more items, please comment below!

Title:
The 60 Second Business Case

Session Leader:
Jason Brett

Format:
Presentation

Abstract:

You’ve only got about 300 ideas on your product backlog. That’s easy to manage, right?

So, how do you judge which features, enhancements and product options offer the greatest potential impact to your business? It ain’t easy, is it?

In this session, I’ll show you the tools that Silverpop Product Managers use to critically evaluate a feature or enhancement in as little as 60 seconds, and build a powerful, defensible case for or against an effort so that you don’t spend hours and days doing research for initiatives that just don’t represent the best choices.

Session Leader Bio:

Jason Brett is Senior Product Manager at Silverpop Systems, an Atlanta-based global marketing technology company. Additionally, Jason is the founder of ProductCamp Atlanta and continues to support the growth of the ProductCamp movement as a volunteer and subject matter expert.

Most importantly, Jason loves cookies.

Title:
Localising For China

Session Leader:
Diane Symcheck

Format:
Presentation

Abstract:

Did you know:
The “”tiny water village of Suzhou”" has twice the number of people as Chicago?
Chengdu is home to both the panda and the iPad.

Getting a website developed for the Chinese customer was a fantastic challenge for me last year.
I’ll share my insights, experiences and lessons learned as I went from “”We need a website for Greater China”" to “”We have a fully functioning website for Greater China”" in one year.

Session Leader Bio:

Diane is currently on IHG’s Localisation team as a product owner.

During her 14-year tenure with IHG in product management, she has bought to life a range of products from new brand sites to content and booking process enhancements to full site overhauls. Along the way, she has collaborated with every distribution channel and almost every department within IHG to facilitate moving the right customer through the right channel for the right purpose.

Title:
Mobile UX Workshop: Prototyping & Storytelling

Session Leader:
Martha Legare

Format:
Workshop

Abstract:

Besides being dead, what do these two radically different people have in common? Both Jobs and King were visionaries who used similar tactics to engage others in the change process. In this interactive and practical workshop, we’ll explore 10 tactics they used to move people in the direction they wanted. Since YOU aren’t dead, you can immediately apply their techniques to get your customers, your manager, and your team to buy into your goals. We may even add to their 10 Tactic Arsenal of Change Management Tools. Come join us for a fun and intriguing brain workout.

Session Leader Bio:

Martha Legare, MBA, PMP, CMP, is CEO of the Gantt Group, a consulting firm linking strategy, organizational change, and project management. She has helped clients establish Project Offices in multiple countries, and is published in 97 Things Every Project Manager Should Know.

Martha created a proprietary PM methodology that was adopted when a €60 billion company acquired her client. She has coached leaders and teams, planning a national rollout of a collections system for a credit card provider, and helped facilitate the restructure of a $1.9 billion legal information provider. She has served on 3 of PMI’s Global Advisory Boards.

ProductCamp Atlanta is tomorrow!  

We’ve got 350 Product Managers, Marketers and other Product professionals registered to attend. You are going to be in great company this Saturday and we are looking forward to seeing you.  Now we’d like to provide some basic information about what to expect tomorrow!

When to Arrive:

  • ProductCamp registration opens at 8:30 AM on Saturday August 18th. Be sure and arrive early, because there is a lot to do when you arrive!
  • If you are volunteering to help with Registration or Setup on Saturday morning, you’ll want to show up at 7:15 AM. More information for volunteers below.

The day’s timeline looks like this:

  • AT 9:00:  Lots to do, so we’re starting on time! Session Leaders will pitch 30-second summaries of their sessions, and then we’ll vote!
  • 9:30: we move out to the common area to quickly cast our votes.
  • 9:45: we are back in the auditorium for information about our sponsors, to open the floor up for job opportunities, while our Sessions team lines up the first sessions
  • 10:05: We will have the first sessions scheduled and posted.
  • 10:20-11:00: Session 1
  • 11:20-12:00: Session 2
  • 12:00-1:00: Lunch
  • 1:00-1:40: Session 3
  • 2:00-2:40: Session 4

Click for a list of the proposed sessions.

At the end of the last session, you’ll vote again–this time for Best Session and Best Presenter, which will be revealed during the Closing Session.

What to Bring
You don’t need to bring a lot to ProductCamp, since we’ll provide your food and drinks during the day.  Here are a few suggestions:

  • A laptop, netbook, iPad or the like. We will have free Wi-Fi, but depending on traffic volume it may or may not be reliable
  • An old fashioned notebook and pens
  • A digital camera (PLEASE take lots of pictures and post them online!)
  • Plenty of business cards
  • Your best ideas, questions and a big open mind!

Session Leaders:

  • We have an updated Slide Template which helps us recognize our sponsors.  Please be sure to use this template.
  • If you have a Mac, please be sure to bring your own VGA/monitor adapter so that our attendees can see your slides!

See you tomorrow!

The ProductCamp Atlanta Team

Here’s the complete list of all sessions proposed for ProductCamp Atlanta 6,  this Saturday August 18!  (known absences excluded)  Follow the links to the sessions that interest you so you’ll know what you’re voting on at 9am!

See you Saturday!

Title:
The art of ad-libbing

Session Leader:
Vince Baskerville

Format:
Panel Discussion

Abstract:

Unfortunately, many of us are either forced or force other people to suffer from “Death by Powerpoint” — horrible cheesy clip-art visuals, tiny font with 8 paragraphs of text per slide, obscure charts.. etc.  I’ll try to walk through a few simple tips and tools that everyone should know to help overcome those setbacks with hopes of dazzling your future audiences with your next presentation.

Session Leader Bio:

I’m a co-founder and VP of Product for TripLingo. I also maintain an industry blog at VincentJordan.com, and ran 8BitFeed.com. I’ve been constantly evolving  as a Developer and Designer to Product owner for over a decade and I’m known for crafting highly intuitive/engaging digital products — in addition for being an adrenaline junkie! I’ve also had the opportunity to work for the military (I was enlisted in the US Navy and did various consulting work afterwards), educational institutions, creative agencies and startups. That said, currently much of my time is being focused on TripLingo, and being an awesome husband.

Title:
Mobile UX Workshop: Prototyping & Storytelling

Session Leader:
Vince Baskerville

Format:
Workshop

Abstract:

Communication is an integral part of the user experience design process, and as part of being a UXer, how well we communicate this is the real ground work needed to connect our design ideas and requirements to the people who are actually using the product.

This workshop will outline why prototyping is an essential part of the emerging world of tablets and mobile experience design, and how pairing it with effective storytelling will help you fight the struggle of communicating your wealth of information so everyone just ‘gets’ it.

You’ll learn underlying mobile design principles and design conventions that is emerging as these devices become commonplace. In addition, you’ll learn a wide variety of hands-on prototyping methods that can be applied to your design process. You’ll receive tactical, hands-on instruction to turn your ideas into interactive prototypes with speed and confidence.

Expect hands-on design explorations, group ideation and the opportunity to make the abstract future of user experience design a little more fun. This is a hands-on workshop, which means you’ll be working with scissors, markers and such. I shouldn’t have to tell you not to run with them. You won’t need a laptop, but you’re welcome to bring one.

Session Leader Bio:

I’m a co-founder and VP of Product for TripLingo. I also maintain an industry blog at VincentJordan.com, and ran 8BitFeed.com. I’ve been constantly evolving  as a Developer and Designer to Product owner for over a decade and I’m known for crafting highly intuitive/engaging digital products — in addition for being an adrenaline junkie! I’ve also had the opportunity to work for the military (I was enlisted in the US Navy and did various consulting work afterwards), educational institutions, creative agencies and startups. That said, currently much of my time is being focused on TripLingo, and being an awesome husband.

Title:
Being a UX team of one: Understanding strengths & weaknesses

Session Leader:
Vince Baskerville

Format:
Presentation

Abstract:

Small UX teams have unique challenges. Knowing how to deal with having fewer resources and possibly feeling creative isolation, or worse organizational ignorance and/or hostility. This presentation will explore some real life team situations that small teams and solo UX practitioners work in, and show what you can do about them. The goal of this talk is to arm every attendee with better tools and arguments by creating a personalized plan for their UX practice.

Session Leader Bio:

I’m a co-founder and VP of Product for TripLingo. I also maintain an industry blog at VincentJordan.com, and ran 8BitFeed.com. I’ve been constantly evolving  as a Developer and Designer to Product owner for over a decade and I’m known for crafting highly intuitive/engaging digital products — in addition for being an adrenaline junkie! I’ve also had the opportunity to work for the military (I was enlisted in the US Navy and did various consulting work afterwards), educational institutions, creative agencies and startups. That said, currently much of my time is being focused on TripLingo, and being an awesome husband.

Title:
Agile product management comes to government?!

Session Leader:
Sameer Bendre

Format:
Town Hall

Abstract:

When we think products, market, competition most of us think private companies and products. In this session Sameer will share his experience working for a government agency who have are creating reusable IT solutions/products.

Also, people have been hearing agile being used in government IT. It’s happening right here in Atlanta! I would like to share my experience on how:
- Team(s) adopted agile
- Challenges faced
- About our journey: Environment, Organizational culture, Teams and People
- Path forward

Then, I would like to open the floor to discuss and share ideas from experienced ProductCampers and product managers for their stories and suggestions!

As a first time ProductCamper, I’m excited to connect, share and learn!

Session Leader Bio:

Sameer has over 13 years experience in software development. He is an agile advocate, passionate practitioner, servant leader and a trainer/coach.

Sameer is the community Knowledge Management Lead for PMI’s Agile Community of Practice and Program Manager for PMI Atlanta Chapter’s – Agile Interest Group.

He has contributed as a reviewer to the following publications:
Essential Scrum: Kenneth Rubin
Scrum in Action: Andrew Pham & Phuong-Van Pham

Currently, he is engaged as an agile coach and scrum master for a government agency in Atlanta.

Title:
Kicking Fear’s Ass – 7 Rules for Product Managers

Session Leader:
David Eckoff

Format:
Workshop

Abstract:

“Join us for this training seminar that will help you become a fearless product manager.

At “Kicking Fear’s Ass – 7 Rules for Product Managers”, you’ll learn a practical set of actions you can follow right now to master fear, gain new confidence, and feel unstoppable. You’ll experience a fast-moving hands on program, combining interactive activities and business speakers who have done it themselves – and are dedicated to teaching you.

Our seminars have been voted “Best Session” at Product Camp. Come join us for this exciting training seminar that will help you kick fear’s ass.

What they’re saying about our recent seminars:

“Great session!! Best of the conference!!”
- Andrea Moe, product management and marketing

“An energizing session that made me think. I can’t wait to apply new ideas!”
- Lisa, healthcare technology product manager

“WOW! Great presentation – I’m energized!!”
- Phil, serial entrepreneur, applied technologist, product manager”

Session Leader Bio:

“David Eckoff is a technology entrepreneur, advisor to media & technology companies and business educator. For the past three decades, Eckoff has been an innovator in start up companies and Fortune 500 alike.

He has made it his focus over the past 20 years to turn ideas into products and businesses.

He is co-founder of Pickoff Sports, a developer of web and mobile applications for sports fans to interact, compete and have fun with their friends. Pickoff was recently selected as one of fourteen startups to participate in the Georgia Tech Flashpoint accelerator program, from among hundreds of startups that applied.

David has worked with other companies such as Rivals.com, RealNetworks, Turner Broadcasting, Ustream.tv, and Zazzle to bring their revolutionary ideas to market.

He has spoken at numerous events, as a keynote speaker and panel speaker, including SXSW Interactive; Perot Innovation Lab: Innovation Insights; Charles River Ventures CEO Leadership Summit; Video on the Net; Streaming Media East and West; and more.

Read more about David Eckoff on his blog at DavidEckoff.com and follow him on Twitter at @davideckoff”

Title:
Success’ dark secret: align your offering’s message and position with your sales execution

Session Leader:
Russell Scherwin

Format:
Presentation

Abstract:
Product Managers and Marketers spend inordinate amounts of time honing their message and position. However, the overwhelming majority of B2B prospect and customer communications are sales driven. If you’re not providing sales what they need – many of those inordinate cycles go to waste, as sales will only communicate what they’re comfortable with. This presentation will teach you how to drive sales towards the most profitable conversations in each precious market interaction. If you work in an organization with multiple product lines, you will learn to better compete with the other product lines, who are vying for sales’ attention.

Some of the interactive topics addressed include:
1. key questions that sales teams need answered – and the costs of not doing so

2. top mistakes product managers and marketers make – and why so many marketing activities never translate into results

3. making segmentation actionable in lowering customer acquisition, support, and retention costs

Session Leader Bio:

Russell is a sales and marketing leader at IBM, where he currently is the messaging lead for PureSystems – which was one of IBM’s biggest launches in 25 years. Joining IBM through the Sterling Commerce acquisition he’s lead Commerce Solutions Software Sales in the south, and previously integration product sales in North America. A passionate Product Management and Marketing leader, Russell went “”undercover” in sales roles, 5 years ago, to better understand field realities. Russell has a passion for technology’s socio-economic impact, and is known for expertly fusing sales, economics and innovation management into a deeply relevant, and entertaining message.

His opinions and perspectives are his own, and do not necessarily represent those of IBM.

Title:
User Experience, Customer Experience, Brand Experience What’s the Diff?

Session Leader:
Martin Krohne

Format:
Panel Discussion

Abstract:
In the world of Product Management we seem to throw a lot of terms around, assuming everyone knows what they mean. Some of those terms seem to mean the same thing – or do they? I would like to have an open discussion about the differences between terms like User Experience, Customer Experience and Brand Experience. If we have time, let’s explore other points of confusion. Is there a difference between Usability and Discoverability? What do these have to do with User Experience or Customer Experience? This is not simply rhetoric. There are differences between these terms and the discussion of those differences can lead to greater understanding.

Session Leader Bio:
Martin is currently a Senior Manager of Product Innovation at AutoTrader.com. He has been at AutoTrader for 15 years and has had many roles in that time. Most notably, he’s been part of Product Management since that department was formed within AutoTrader. Prior to this, he spent 15 years in advertising and design as Designer, Art Director and Creative Director. Martin is a Certified New Product Development Professional.

Title:
Project Dysfunctional

Session Leader:
Lisa Crymes, Gary Palgon, Ryan St. John

Format:
Workshop

Abstract:
!!Attention!! – our company is in immediate need of Product Managers, Sales, Marketing, and Developers professionals to help build a launch a new product line. If you interested in applying, please vote within!

Ever feel the pain when Development thinks they know what to build, Sales think they know what they are selling (and they make up their own functionality), Marketing doesn’t understand technology and Product Management is supposed to make everyone happy?

In a single hour, you will have experience how dysfunctional organizations can be and then understand why and best practices for aligning the groups. In this session, we will:

  • Actually build a real product
  • Develop the value proposition / benefits and other messaging
  • Determine target markets and teach sales how to sell it
  • Get curve balls thrown at you, just like in real life ☺
  • Learn ways to overcome problems that develop and best practices that you can take with you

And then, in the closing session, we’ll present the completed product to a deserving customer!

Session Leader Bio:
Gary Palgon, CISSP, Vice President, Product Management and Strategy Liaison Technologies

A seasoned enterprise software expert, Gary Palgon is a Certified Information Systems Security Professional (CISSP®) with two decades of broad experience in customer support, product marketing and product development. Prior to joining Liaison Technologies, he spent 10 years at Geac Computer Systems, Inc. (formerly Dun and Bradstreet Software and MSA), where he managed the development of technologies used by large and medium enterprises, including customer, employee and supplier self-service applications for Fortune 1000 customers.

A frequent speaker on healthcare and information security, Mr. Palgon was named Best New Speaker and inducted into the Speaker Excellence Hall of Fame at IBM Common in 2008. He is a member of the Payment Card Industry’s Security Standards Council and lead the development of the PCI DSS Tokenization Guidelines. He holds a BS degree in Computer and Information Sciences from the University of Florida.

Lisa Crymes, Senior Advisor – Strategy, Acclaro

Lisa has over 15 years of product management and marketing experience. As a product and marketing strategist she has worked with several leading technology companies including McKesson, Per-Se Technologies and Emdeon. She is a veteran product camper and an avid supporter of product management and product marketing community, currently serving as Chair of the Product Management Society of the Technology Association of Georgia (TAG).

Lisa received a Master of Business Administration degree and a Bachelor of Science degree in Management from Shorter University.

Ryan St. John, Partner Acclaro

Ryan is Founder/Partner for Acclaro, Inc, which is a strategic provider of marketing resources for corporate for-profit and not-for-profit organizations. Ryan has lead the growth, management and overall direction for Acclaro through innovation in marketing and insuring high performance execution.

Acclaro’s core business is helping clients to build and operate the best in profitable, long- and short-term marketing objectives and is one of the leading innovators of marketing services

Title:
Mobile Apps – Product Management and Marketing

Session Leader:
Ravikiran Rajagopal

Format:
Presentation

Abstract:
•Explain the methodologies and challenges involved in mobile product management

•Explain the app marketing practices: what works for us and what doesn’t

•A day in a Mobile App Product Manager’s life

•Of the requested session topics, I am going to touch upon: Pricing, Analytics, Marketing 101, How UX is included in Product Development.

If there are interested Product Managers (Mobile Applications), I have some questions at the end of the presentation and would love to convert this into a Panel Discussion so that we all can share and learn. If interested to collaborate please email me at rkrules AT gmail.com.

Session Leader Bio:
Kiran is a product guy at heart and loves his job at AccuWeather as Mobile Apps Product Manager. His background includes engineering & MBA education with software engineering work experience. Thus he understands both sides of the world and is excited to be in an exploding domain of mobile applications.

He graduated with MBA in Marketing from Penn State and enjoys living in the university town, where AccuWeather has its HQ. Previously, Kiran worked in automotive and energy industries for six years. He used to write and design embedded software for mission critical products and always loved new consumer facing technological products.

Title:
Agile Indigestion in Marketing & Sales – 3 Tactics for Quick Relief

Session Leader:
John Mansour

Format:
Presentation

Abstract:
If frequent agile releases are giving marketing and sales indigestion from too much new information, learn three simple tactics that provide relief for marketing and sales as well as product management and development.

Session Leader Bio:
Founder & Managing Partner at Proficientz with 20+ years in product management, marketing and sales.

Title:
Viral marketing on college campuses

Session Leader:
Bradley Kam

Format:
Roundtable

Abstract:

College students are the early adopters for many technology products. They are also the perfect evangelists due to the quantity of time they spend socializing and the receptivity of their social networks to new ideas. I propose a system of virtual internships. I want to find students who are passionate about specific start ups and build a system where they can act as virtual interns and build their resumes if they reach certain marketing objectives for a start up company. Technology start ups have long struggled to compete with large companies for marketing talent among the recently graduated college student population. Aggressive recruiting now exists for programming talent on college campuses, but the equivalent does not exist for marketing positions at start ups. My discussion group is looking to build a community around connecting start ups with college students who are looking for marketing and promotion jobs within start ups. This is a vital element to a technology start up team and something that is currently absent from the marketplace.

Session Leader Bio:

I graduated from Emory University with a degree in International Politics. After that, I founded several real estate related businesses that included residential development, a mortgage company and a real estate investment firm. I have advised and done branding work for several technology start ups. I have also done promotional work for my sister’s music career. I am now preparing to start a mobile app company in the very near future.

Title:
Playing and Paying Under the New Rules of Tech

Session Leader:
Frank Borovsky

Format:
Presentation

Abstract:

There’s a new business model in town. Forget features. In the SaaSy age of Consumption Economics, purchasing products is passe anyway. Buyers belly up to the bar to pay by the beverage: clicks, use, capacity, results…

Vote for this session early and often because you want to:

- Develop services that befriend and beguile your end users, making them beg for more
- Exercise advanced Agility through “freemiums”
- Mine your tryer/buyers’ data for gold
- Get not just the nose, but the camel’s hump into the tent
- Sell razor blades, not razors
- Learn what it means to upset the other guy’s apple cart and grow a tree in your customer’s yard instead

“Come to the table with a new mindset. “IT as a service” dramatically lowers the barrier to entry for every enterprise. If yours does not take advantage of this new freedom, you will find yourself falling behind your competitors who do.” Geoffrey Moore, author of “Crossing the Chasm,” “Insider the Tornado,” “Dealing with Darwin” and “Escape Velocity” in the foreward of J.B. Wood’s “Consumption Economics: The New Rules of Tech.” Join the fray: http://twitter.com/newrulesoftech

Session Leader Bio:

Most recently, as Vice President of IT Services, Frank Borovsky changed Ricoh’s business model as a MSP (Managed Services Provider), managing small and mid-sized businesses’ networks: PCs, servers, firewalls.

A technology evangelist and change-is-constant agent, Frank has an extensive background in strategic planning, marketing, new product development, business process improvement and IT for global, Fortune 1000 companies, including Comerica Bank, Honeywell, and Cooper Industries.

Title:
Steve Johnson on Win Loss Analysis

Session Leader:
Steve Johnson

Format:
Presentation

Abstract:
Most product managers think of Win/Loss analysis as something that sales people do. Something that only benefits the way vendors sell. But what can be learned about development? about the portfolio, product, and feature set?
This webinar will highlight three critical touchpoints–before, during, and after an implementation—and explore the insights we can use to make better product decisions.
Join Steve Johnson of Primary Intelligence for a discussion on improving your portfolio using “voice of the buyer” interviews. This will be a highly interactive session, so bring lots of questions!!

Session Leader Bio:
Steve is Chief Marketing Officer for Primary Intelligence with a focus on instilling best practices in win/loss analysis and customer experience. His ideas on customer interaction help companies incorporate market facts into their product creation, marketing programs, and sales enablement. Prior to joining Primary Intelligence, Steve was a Pragmatic Marketing instructor for 15 years and personally trained thousands of product and company leaders on strategies for creating successful technology products.

Steve is a popular keynote speaker at forums throughout North America and author of many articles on technology product management and marketing.

Title:
Wagging Sales by the Tail – Product Management / Sales Engineers in the Sales Process

Session Leader:
Gary Palgon, CISSP

Format:
Presentation

Abstract:
We’re not simply supposed to be gophers in the Sales process and jump when a salesperson says “jump”, but that’s not necessarily how they see it. Quality Product Managers and Sales Engineers should vet sales opportunities and keep the “all knowing” salespeople focused on the right prospects where there’s budget to solve a problem with your type of solution.
In this session, we’ll discuss and give guidance on these questions and more:

• What’s the right flow of calls – how quickly do you jump from “needs” to a solution “demo”?

• Who should be responsible for RFPs – or should we even participate?

• What titles should be on sales calls and when?

• How can you use analysts and NDAs in the sales process to your advantage?

• When should Sales go directly to Development verses Product Management?

Do you have other questions or suggestions on how to deal with Salespeople – wagging them by the tail instead of the other way around?
Session Leader Bio:
A seasoned enterprise software expert, Gary Palgon is a Certified Information Systems Security Professional (CISSP®) with two decades of broad experience in customer support, product marketing and product development. Prior to joining Liaison Technologies, he spent 10 years at Geac Computer Systems, Inc. (formerly Dun and Bradstreet Software and MSA), where he managed the development of technologies used by large and medium enterprises, including customer, employee and supplier self-service applications for Fortune 1000 customers.

A frequent speaker on healthcare and information security, Mr. Palgon was named Best New Speaker and inducted into the Speaker Excellence Hall of Fame at IBM Common in 2008. He is a member of the Payment Card Industry’s Security Standards Council and lead the development of the PCI DSS Tokenization Guidelines. He holds a BS degree in Computer and Information Sciences from the University of Florida.

Title:
Build Your Personal Brand to Drive Your Career Success

Session Leader:
Cassandra R Johnson, MBA, CPC, ELI-MP

Format:
Workshop

Abstract:
In a very competitive product marketing environment, it is critical to build your own personal brand so that you attract people and opportunities to you rather than having to also look for opportunities. Product Marketers spend alot of time building brands, but sometimes fall short of building their most powerful brand of all, their own. Learn how to increase your visibility and your network in the industry.

Session Leader Bio:
Prior to starting her company, Cassandra spent 15 years in traditional brand/product marketing with several top Fortune 500 companies including Church & Dwight, L’Oreal, Pfizer, Revlon and Reckitt Benckiser. She has a proven track record of building some very recognizable brands such as Lysol, Excellence Hair color, Nair, and OxiClean name a few. In addition to her corporate experience, she also developed two successful direct sales businesses part-time as an Executive Leader with Warm Spirit and a Vice President Representative with Compass leading business networks of over 300 distributors across the United States and Canada.

Cassandra received her Bachelor of Science degree from North Carolina State University and her Masters of Business Administration degree from Duke University’s Fuqua School of Business. She also received her Professional Coaching certification, as well as her Energy Leadership certification from the Institute for Professional Excellence in Coaching.

Cassandra is a member of the International Coach Federation (ICF), the Georgia Professional Coaches Association, the American Marketing Association, the National Black MBA Association and the National Association of Professional Women. She is also a featured author in two new books coming out in 2012 – Leadership: Helping Others to Succeed and Wealthy Direct Sales Women

Title:
Who You Gonna Call? Leadership, Ghostbusters Style!

Session Leader:
Richie Cullom

Format:
Town Hall

Abstract:
What can we learn from the great parapsychologist Dr. Peter Venkman? A dozen and a half inescapable truths about product leadership. From inception to the defeat of Gozer on the roof of Central Park West, Dr. V leads his team on a quest to get rich and save New York City from total destruction.

The session is a mix of video clips and follow-up discussion. The session will cover leadership concepts like:
- you don’t have to be the smartest member of the team to lead the team
- trust your people, if they tell you to cross the streams, cross the streams
- leadership is taking joy in the moment when you take charge
- Most importantly – don’t agree to a sequel until you’ve read the script!

Who you gonna call? We’ll see at product camp!

Session Leader Bio:
Richie is not the most interesting man in the world, but he does find himself terribly funny on occasion. His credentials for presenting this important scholarly mashup of pop culture and leadership training are simply a love of movies and the desire to present a fun closure to a wonderful day at product camp. Oh, sure, he works, often really hard. He has to – paying for 3 college educations over a decade is expensive and exhausting. If you wonder why he has a good sense of humor, and can refer to himself in the 3rd person effortlessly, his BSIE is the University of Arkansas (hint: think football coach) Enough said…

Title:
Prod-otyping for the busy product manager

Session Leader:
Elliot Beaudoin

Format:
Presentation

Abstract:
Prototypes and mockups are an obviously important part of the development process. There are also different levels of UI design. But, what part does/should the Product Manager play in this process?

The How: In this discussion we will talk about two easy to use tools for building mockups and prototypes, Balsamiq and Napkee.

The When: Along with the tool discussion, we will talk about when Product Management should produce or influence these mockups and prototypes.

Who should attend: Every product manager. I say this because every organization is different in regards to whether or not they have dedicated UI designers. Most of the time designers, if they are present at all, are only partly allocated to R&D (usually spending the rest of their time on marketing materials), leaving a lot of work to be done by the Product Manager.

Session Leader Bio:
I always find these boxes interesting.

I’ve been a Product Manager for 4+ years now. In software for about 8, and in IT in general for 10+. Done a little of everything which I’m guessing is why Product Management suits me.

PCamps are awesome. So is Atlanta. I’m looking forward to it.

Title:
Why Traditional UX Doesn’t Jibe with Lean and How You Can Make It Work for Stellar Product Success

Session Leader:
Darryl Prince

Format:
Presentation

Abstract:
Darryl Prince, user experience strategist at User Insight, takes the group through the differences between lean and agile, introduces The UX Challenge, and ways to successfully integrate UX with lean processes.

Darryl will cover:

• Important distinctions in development environments
• Insights on showing the value of UX
• The merits and pitfalls of other product measurements
• How and where UX fits into the lean development cycle
• Why traditional UX won’t work in a lean environment and what needs to be done to make it work to create products, sites and interfaces that truly meet user needs and desires

Session Leader Bio:
As a strategist at User Insight, Darryl Prince derives rich insights from user feedback and helps clients understand the data and how it applies to their product, service and overall brand. When presented with a UX problem, Darryl is driven to come up with solutions that empower both the client and the user.

Before coming to User Insight, Darryl served as a user experience developer for Career Builder, developing a data portal in a lean and agile environment. In 2008, he worked as the lead UX researcher and developer for CDC’s innovation team developing IdeaLab, an idea-capture, crowd-sourced web application recognized by the White House. At The Georgia Institute of Technology, Darryl designed and developed a mobile web application for the iPhone for use with the inSpace project as Dr. Keith Edwards’ research assistant.

Darryl holds a master’s in human-computer interaction, a bachelor’s in computer science and certificates in management of technology as well as social/personality psychology, all from the Georgia Institute of Technology.

Title:
Introduction to Futures Studies & Tactical Media

Session Leader:
Sandjar Kozubaev

Format:
Presentation

Abstract:
We all like imagining two futures but can you quickly and effective develop a series of futures that are not only imaginable but also possible and probable. It’s harder than most people think. Without a good toolkit for exploring futures, it’s difficult to make real change either on societal level or on a product level.

This session is intended to give an introduction to the field of Futures Studies. It’s a mix of a presentation material and some group activities. We will go over the basic frameworks developed by various futures theorists as well as some of the more structured methods companies use to develop future scenarios. There will also be 2-3 group activities intended to apply some of the futures thinking in a quick and interactive way. The goal of this is for the attendants to develop a sense of how to talk about futures and how to quickly develop scenarios for future product development and organizational planning.

Session Leader Bio:
Sandjar Kozubaev is an economist and design strategist. He has undergraduate and graduate degrees in economics and an MBA in Design Strategy from California College of the Arts. Most of his career Sandjar worked in large consultancies in the San Francisco Bay Area (KPMG, Deloitte) helping companies manage their global profits. He recently moved to the Atlanta metro area and currently works as Senior Strategist in Economics & Design at Info Retail, an experience strategy, design and implementation firm in Atlanta. Sandjar is passionate about video games, tennis and digital art. He speaks five languages and has a three-month old daughter.

 

Title:
Product Lifecycle Management Process and Software Tools

Session Leader:
Geoff Hammett

Format:
Town Hall

Abstract:
This session is intended to provide an overview of the Product Lifecycle Management process or methodology followed by an open discussion of users’ experiences with PLM software tools and their benefits. The session provides an opportunity for attendees to learn about the history, key goals and benefits of PLM as a process and to gain knowledge about some of the software tools available to facilitate and manage the process.

Full disclosure: Although the session presenter has had over 15 years experience as a product manager utilizing PLM processes, he will not be presenting PLM software vendor specific material or representing specific software tools. Attendees are encouraged to openly discuss the benefits of software tools they have used and share their experiences.

Session Leader Bio:
Geoff Hammett has over 25 years of experience as a product engineer, program manager and product manager for several companies including Ford Motor Company, Texas Instruments, Scientific-Atlanta and Cisco Systems. Since the mid-1990’s, he has managed product programs utilizing the PRTM/PwC Product and Cycle-time Excellence (PACE) process. Most recently he has employed Cisco’s internally developed PLM process called the Cisco Product Development Methodology (CPDM). Geoff holds a Bachelor of Science degree in Engineering from the University of Virginia and a Master of Business Administration degree from Georgia State University.

Title:
Customer Interview Practices Town Hall

Session Leader:
Jason Brett

Format:
Town Hall

Abstract:
A key part of Product Management is learning to understand our customers true needs and behaviors so that we can help to solve their real problems. Customer Interviews are a significant tool that we need to master in order to achieve that goal.

Too often, Product Managers don’t create a methodical approach and set of goals associated with customer interviews. And since there isn’t a one-size-fits-all format for the customer interview, it falls on each PM to innovate in this area for her own practice area.

In this town hall discussion, we’ll talk about our own experiences and approaches as well as specific challenges and questions that we consider when creating our own plans.

Whether you are a new product manager or a seasoned veteran, you will leave this session with an actionable plan to use real customer interviews to improve your products.

Session Leader Bio:
Jason Brett is Senior Product Manager at Silverpop Systems, an Atlanta-based global marketing technology company. Additionally, Jason is the founder of ProductCamp Atlanta and continues to support the growth of the ProductCamp movement as a volunteer and subject matter expert.

In addition to solving big marketing technology problems, Jason really enjoys hearing the sound of his own voice.

Title:
7 Keys to a Killer Presentation

Session Leader:
Eric V. Holtzclaw & Susan McMullen

Format:
Presentation

Abstract:
Think back to the last time you sat through a boring presentation – chances are it was poorly prepared and even more poorly delivered.

But when you speak, do people listen?

One of the most powerful ways to influence others is by delivering a compelling and interesting message that grabs your audience, keeps them in their seats and conveys your message.

Join us for an interactive and informative session to learn the 7 tips and tricks professionals use to engage any audience regardless of size or topic. Take any presentation from flat to fabulous!

Session Leader Bio:
Eric Holtzclaw is an entrepreneur, business consultant, strategic thinker, and trusted confidant. He has over 20 years of experience building companies from the ground up. From bootstrapping to venture capital deals, Eric has built over a dozen companies and new divisions within larger organizations, including IBM and SGI.

Susan McMullen is a writer, professional speaker, self awareness coach and a registered nurse. She is married and has three children. After 26 years of taking care of others, Susan realized how imperative it is to put yourself first if you want to be able to give your best to your family, friends, and career. She firmly believes that we all need to give ourselves permission to follow our dreams and passions and to create a life abundant with those things that bring us great joy and happiness.

Title:
Digitally Famous

Session Leader:
Brandy Nagel

Format:
Workshop

Abstract:
Using social media to create a visibility campaign – for you, your project or your product. This will be a hands-on, laptops open workshop exploring all the websites you need to make a name for your product or yourself.

Session Leader Bio:
Brandy Nagel is a Marketing Catalyst and a social media coach. She brings a solid foundation of marketing experience to match a client’s immediate needs and long-term goals. Brandy has spent more than a decade in marketing agencies and in the private sector.

Most recently she worked at Georgia Tech’s Innovation Institute, where she focused on strategic communications and social marketing.

Prior to Georgia Tech, Brandy worked with consumer brands, such as Pennzoil and Beautyrest, both leading brands in their category. While at Simmons Company, she was responsible for the day-to-day management of 14 business partners, including product development, packaging, trade advertising, quality and customer service.

During her career, Brandy’s creativity and professionalism has led to accolades and recognition from her colleagues and peers. From strategy to execution, she has developed and launched marketing plans at corporations, non-profits, small businesses and agencies. Brandy makes marketing happen.

She coaches business owners and executives on using social media to conduct visibility campaigns.
A frequent speaker, Brandy regularly presents on social media strategy, personal branding and visibility campaigns. A tireless volunteer, Brandy provides social media training to job seekers in the Atlanta area.

She received her B.A. in business from Brenau University and earned her MBA at Mercer University.

Title:
A Paradigm Shift for Product Marketing – Web Video

Session Leader:
Jack Shaw

Format:
Presentation

Abstract:
No one wants to be sold but everyone wants to be educated. Learn how web video uses an educational approach to sell more – faster!

Session Leader Bio:
Jack Shaw has been managing technology solutions marketing and consulting to technology marketers for 30 years. He has helped product marketers leverage leading edge marketing technologies since the earliest days of the Internet. He has been involved in the development of marketing videos for 25 years and has been deeply immersed in the development and implementation of Interactive web video for the past three years. Among Jack’s local Video Marketing clients are Proficientz, DynaSis, and Applied Systems Intelligence.

Title:
Top 10 Reasons Every Product Manager should go to Product Camp

Session Leader:
Lisa Crymes

Format:
Presentation

Abstract:
As a kid, summer wouldn’t be the same without Summer Camp. Many can recall fond memories of making new friends and learning new skills. Product Camp may not include camp fires and ghost stories but there are many similarities that make product camp an essential part of your product management career.

This presentation will provide the top 10 reasons that every product manager should go to product camp and key takeaways for enhancing your career in product management.
Session Leader Bio:
Lisa has over 15 years of product management and marketing experience. As a product and marketing strategist she has worked with several leading technology companies including McKesson, Per-Se Technologies and Emdeon. She is a veteran product camper and an avid supporter of product management and product marketing community, currently serving as Chair of the Product Management Society of the Technology Association of Georgia (TAG).

Lisa received a Master of Business Administration degree and a Bachelor of Science degree in Management from Shorter University.

 

Title:
New Software Product Design & Build

Session Leader:
Jake Aull

Format:
Presentation

Abstract:
Web architecture should not be produced in vacuum; research drives the best results. Items taken into account should be target/user research, competitive analysis, SEO analysis and strategy, social network architecture and digital network structure. How do all of those aspects work in concert to produce best results and digital marketing return? This is the presentation that delivers – hitting these points and more! Especially useful as an IA/UI/UX and SEO strategy for web graphic designers. See slide decks here:
http://slidesha.re/QjPr93 and: http://slidesha.re/LOcDcw.

Session Leader Bio:
Jake Aull, principal of Zen Fires, is a web designer and marketer, a branding, creative marketing and social media strategist, and all around good guy, if I do say so myself. I currently part-time teach social media marketing and SEO at Georgia State University and am President of SCAD Alumni in Atlanta. I write a popular blog on digital marketing issues. I have been published across the web and wrote the Instructor Manual for Pearson-Prentice Hall’s first Social Media Marketing text book.

 

Title:
Avoiding the Big, and Costly, Mistakes in Your Interactive Web Video Marketing Strategy

Session Leader:
Jack Shaw

Format:
Presentation (This session could be a presentation, Town Hall, or Round Table. I am flexible)

Abstract:
Product Marketing is going through another major transition analogous to the emergence of the Internet / World Wide Web 10 – 15 years ago as a primary marketing tool. Over the last couple of years, we have seen the early emergence of Interactive Web Video Marketing. During the next couple of years, we will complete a transition to video as the primary means of marketing communications.

We now know that people are no longer willing to be sold. However, they are willing to be educated about their needs and guided toward solutions that can meet those needs. Hence, we’ve seen educational content marketing surface as a driving philosophy for leading edge businesses. Leveraging Social Media and lead management technology, inbound marketing has come to assume a critical role in Product Marketing.

But, inbound marketing is only effective when there is quality educational content to be inbound to! And the highest quality, most impactful content is well designed web video. But effective Interactive Web Video Marketing requires much more than a camera and editing software. It requires a well thought through web video strategy.

In his session on “Developing and Implementing Your Interactive Web Video Marketing Strategy,” Jack will discuss:

  • What Most People are Doing Wrong with Web Video
  • Why a Clear Marketing Message and a Good Video Production Team Don’t Replace a Sound Web Video Marketing Strategy
  • How to Develop Your Video Architecture™
  • How to Create Your Video RoadMap™
  • How to Budget for Web Video Marketing
  • The Future of Interactive Web Video Marketing

Session Leader Bio:

See www.e-com.com and http://www.e-com.com/sample-client-videos

Jack Shaw has been managing technology solutions marketing and consulting to technology marketers for 30 years. He has helped product marketers leverage leading edge marketing technologies since the earliest days of the Internet. He has been involved in the development of marketing videos for 25 years and has been deeply immersed in the development and implementation of Interactive Web Video for the past three years. Among Jack’s local Video Marketing clients are Proficientz, DynaSis, and Applied Systems Intelligence.

Title:
Software Estimation Made Easy

Session Leader:
Scott Gardner
Format:
Presentation

Abstract:
Providing software estimates and target dates is a fact of life in the product development world. Nobody likes estimates but there is no way around them. The business must have them to do any sort of planning and satisfy executive needs.

But it doesn’t have to be that way. Estimates can be easy and relatively pain free.

During this session, Scott will talk about his experiences with software estimation across several different organizations using a number of different methodologies. Highlights include: what worked, what didn’t work, mistakes made, things we did right, best practices, guidelines for executives, and resources for further learning.

Session Leader Bio:
Scott Gardner is an Atlanta technology and business professional specializing in product management, development and marketing. Scott has worked extensively with the Southeast start-up and venture capital community in business development and consulting. He is also a “recovering” engineer and has software development experience with employers and clients such as Motorola, BellSouth and the Centers for Disease Control. Scott earned Master of Business Administration and Bachelor of Electrical Engineering degrees from Georgia Tech.

Title:

A Crash Course in Design Thinking

Session Leader:

Cynthia Morneweck

Format:

Workshop

Abstract:

This hands-on workshop will introduce you to the concept of design thinking and its components: empathize, define, ideate, prototype, and test. Design thinking involves engaging with real people, taking an iterative approach to design, and creating low-fidelity prototypes through a bias towards action. You’ll learn what design thinking is and how to apply it to create a great user experience. This is a completely interactive session. We’ll guide you through building your own prototype for a real customer.

Session Leader Bio:

Cynthia Morneweck Professional Experience:

  • Over 12 years of experience working in all facets of user experience
  • Special interests are strategic design and user research
  • Experience with classic scientific research, public health, and healthcare projects
  • Guest lecturer on Human Computer Interaction fundamentals at Georgia Institute of Technology.
  • Over 15 years of management experience ranging from account to team management.
  • Special interests include career development and team building.

Education and Degree:

  • MS, 2001, Human-Computer Interaction, Georgia Institute of Technology
  • BS, 1990, Chemistry/Psychology, Smith College

Title:

Taking Back That Strategic Product Management Job You Thought You Had

Session Leader:

John Mansour

Format:

Town Hall

Abstract:

Organizations seek out highly skilled, talented individuals who are more than capable of bringing strategic value to the organization in a product management role.  But the reality of the job makes it all but impossible to deliver on those expectations.  This town hall session will discuss why it happens and how product professionals can raise their stature by meeting expectations of strategic value.

Session Leader Bio:

Managing Partner at Proficientz with 20+ years of experience as a practitioner and consultant in high-technology product management, marketing and sales.

Title:

How to Create Roadmaps That Energize Executives

Session Leader:

John Mansour

Format:

Workshop

Abstract:

Workshop – Create strategic roadmaps that energize executives, sales, marketing and R&D using 3 simple techniques for high-value, high-impact solutions that are strategic to your company.  It’s “shiny new objects” thoughtfully conceived in Product Management!

Session Leader Bio:

Managing Partner at Proficientz with 20 + years as a practitioner and consultant in high-technology product management, marketing and sales.

Title:

Passion to Transform Lives

Session Leader:

keKatie

Format:

Town Hall

Abstract:

What makes us happy? What drives our behavior? Answering these questions at micro and macro levels help us better define business opportunities in a B2C and B2B2C model. Whether inside an organization or starting something from scratch, understanding how to create passion driven experiences for your end user will help create greater success for your business. Learn some hard earned insights from a girl who runs an incubator, served as a CMO, and is currently creating a product to help radically transform millions of lives.

Session Leader Bio:

Katie currently runs TiE X, an accelerator for early stage entrepreneurs, and helps make TiE Atlanta tick. Nights and weekends she’s creating GetGoals – a mobile solution to empower people to achieve what is important to them in life – with the hardcore awesome GG team. Previously she was Chief Marketing Officer of Atlanta based tech startup TripLingo.

Title:

Career Planning: What is the Role? Who are you? Where are you going?

Session Leader:

Jon Gatrell

Format:

Town Hall

Abstract:

New to Product Management and Marketing?  Want to break in?  Find out the role, the trends and the approach of creating a career plan.  Here’s the facts: Product Management and marketing continues to evolve and represents a growing population of professionals who want to better understand their roles and career paths. This session will look at responsibilities, roles, trends and career opportunities for Product Managers.

Session Leader Bio:

Jon Gatrell is an Instructor at Pragmatic Marketing. Prior to Pragmatic Marketing, Jon served in senior product management and marketing positions at a number of companies, most recently at Stonebranch and Inovis. He has successfully implemented the Pragmatic Marketing Framework at multiple companies, and integrated it into several acquisition plans. He has held leadership positions in numerous industry organizations.

“Everything he says is dead on,” “has a great level of experience” and “offers practical advice and great ideas” are some of the comments from seminar attendees about Jon, who has a focus on social media’s impact on today’s go-to-market programs that is not available in traditional market engagement methods.

In addition to his role at Pragmatic Marketing, Jon writes the Spatially Relevant blog on product management and marketing best practices.

Title:

What motivates you? What motivates your teammates/employees? Find out with Moving Motivators!

Session Leader:

Andrew Fuqua

Format:

Workshop

Abstract:

“This fun exercise will help you understand what motivates you. You can then use this exercise with your employees or coworkers to understand what motivates them.

*** NO SLIDES! ***”

Session Leader Bio:

“Andrew has spent the last couple decades trying to understand how to lead knowledge workers and create an environment in which they can be self-motivated.

Andrew has an MBA from Duke University as well as a BS and MS in Computer Science.

Currently an independent lean/agile coach, Andrew blogs at www.andrewfuqua.com.

The upcoming Product Camp Atlanta on August 18, 2012 will be chock-full of great sessions. Members of Atlanta’s Product Management/Marketing community have proposed some awesome session topics covering innovation, product development, social media and more!

Check out the latest session proposals!

Title: Creating and Sustaining High-Performance Teams that are Full of Win!

Session Leaders: Peter Saddington

Title: Rapid Concept Development

Session Leaders: Wayne Utz

Title: Kill the Wabbit (How Anger Management Training and Brainstorming Sessions May be Keeping You From the Corner Office)

Session Leaders: Joe Kleinwaechter

Title: The Poison Pill of Product Development – Bad Requirements

Session Leaders: Frank Harris

Title: Five Internal Requirements for Product Manager Success (What Pragmatic Marketing Doesn’t Tell You)

Session Leaders: Mark Wood

Title: How to win friends and influence people with data

Session Leaders: Ken Hilburn

Title: Moving Motivators!

Session Leaders: Andrew Fuqua

 

Title:

What Pragmatic Marketing Doesn’t Tell You – Five Internal Requirements for Product Manager Success

Session Leader:

Mark Wood

Format:

Presentation

Abstract:

Pragmatic Marketing, John Mansour, and others deliver excellent market-driven disciplines for being a successful product manager. However, one (of the many) thing I wish I had learned 15 years ago is that being truly successful as a product manager requires managing your internal customer almost more effectively than you do the external market.  You have to become an internal “Getter-Of-Things-Done” and I’d like to share five key things I’ve learned (from doing them and not doing them) that can help boost your internal effectiveness as well as your external success.

Session Leader Bio:

Mark’s been a product manager in the Atlanta technology community for fifteen years now, spending time with companies like Internet Security Systems, nCircle, Cloud Sherpas, EzGov, and SecureWorks. This is his third Atlanta Product Camp. Eventually, he’d like to retire and open a bakery somewhere nice. He hopes to stop writing about himself in the third person any minute now.

 

Title:

Kill the Wabbit – How Anger Management Training and Brainstorming Sessions May be Keeping You From the Corner Office

Session Leader:

Joe Kleinwaechter

Format:

Town Hall

Abstract:

Need to spark some killer innovation into your product line? Thinking about holding a brainstorming session? Brainstorming sessions are for wusses and wusses don’t get the corner office. Instead, you’ll learn some more productive techniques that can help you to release your inner-Hulk and become that guy that everyone wants on their next-generation product.

Session Leader Bio:

As the head of Innovation and Design within Fiserv’s electronic payments division, Joe is responsible for creating culture, process, and products that propel Fiserv into the next generation of financial services. With over 25 years in the software engineering field, Joe has led many teams responsible for wildly successful, cutting edge products and refuses to admit he has had an equal number of dismal failures.

 

Title:

How to win friends and influence people with data

Session Leader:

Ken Hilburn

Format:

Presentation

Abstract:

As product managers a signficant portion of our time is spent influencing or convincing others.

While passionate pleas advocating the needs of the customer are still appreciated, our ability to influence our audiences (executives, development teams, marketing, sales, etc.) is increasingly dependent how we convey our message using the data we have collected about our products and our users.

During this session we will present practical guidance for presenting data in a way that is easier to understand, more compelling and delivers the message you need it to.

Session Leader Bio:

Ken has over 20 years of experience in designing and delivering software solutions across many industries. He currently works with Juice Analytic’s community and customers to help them better understand how to incorporate information presentation best practices into their world. He’s known for applying his structured approach and deep customer experiences to enable clients to implement targeted information solutions.

Title:

The Poison Pill of Product Development – Bad Requirements

Session Leader:

Frank Harris

Format:

Presentation

Abstract:

The companies I have worked for and recent clients have struggled to answer some basic questions about their products or services, especially when trying to innovate. What requirements are essential for success? Which voice of the customer should we listen to? How do we prioritize the many features we could incorporate? What should we work on next?

A lot of product managers work under the mantra of “just do it” pile on the blood, sweat and tears and then wonder why their product fail after launch. Attend this workshop and learn and discuss a valuable technique for making better decisions about requirements. It’s not complicated and you’ll walk away with some a tool to implement when you return to work on Monday.

Session Leader Bio:

Frank Harris, MBA, NPDP, is a serial product developer and CMO for NP Learning LLC., a boutique innovation consulting and training firm specializing in “Best Practices” for new product and service development. He brings over 25 years experience managing and developing products in multiple markets – consumer package goods, original equipment manufacturers (OEM), retail stores, distributors and traditional business-to-business customers.

During his career, Frank developed and launched more than 50 new products for different companies, a technology start up, small, medium and fortune 50, including a stint as product manager of new products for General Electric’s lighting business group. His management roles have included product manager, Vice President of engineering, Vice President of marketing, sales and licensing, and CEO and President. In addition to developing new products, Frank is an entrepreneur who held senior management positions with a start-up battery technology company and also, with a partner, started a restaurant franchising company.

Frank is a certified New Product Development Professional (NPDP) from PDMA. His education started at North Carolina State University where he received a BS in Engineering. He also received a Masters of Business Administration in marketing from George Washington University, Washington, DC.

Title:

Rapid Concept Development

Session Leader:

Wayne Utz- Dimensional 3 Design

Format:

Town Hall

Abstract:

Many designers know the term “rapid prototyping” of a product but just how can you get to the selected concept or the many alternatives in a “rapid” timely way. Demonstrating rapid concept development combines brainstorming with powerful visual concepts. 50 + ideas vs 5. Informal and effective collaboration.

Session Leader Bio:

Wayne has depth in product design collaborating with marketing managers, industrial designers, engineers + global manufacturers with wide multi-market bandwidth experience. He emphasizes feature based prototyping along with CAD, product driven materials and processes. His track record on Innovation in world class products has been instrumental in many startup and mid size company success stories.

Title:

Creating and Sustaining High-Performance Teams that are Full of Win!

Session Leader:

Peter Saddington

Format:

Presentation

Abstract:

A discussion on what it takes to be a great product manager and how to avoid the hairballs of corporate life.

In this ever-changing world of uncertainty where job-security and economic change is the new norm, it is more important than ever to understand how to effectively become a linchpin within your organization and team.

We desire not to be just a cog in the big wheel of the corporate machine, but rather a valued, important, and necessary employee for our company. How can we become invaluable to our company while at the same time enjoying our work, our team, our employer, and doing challenging and sustainable work that allows for personal and professional growth?

In this talk you will:

1 – Understand the (new) role of management in our new economy

2 – Understand why your team’s dysfunctions prohibit your potential

3 – Reveal why understanding business and team culture is paramount to business success

4 – Review if you’re ready to take the next step in personal responsibility and personal change

Session Leader Bio:

Peter Saddington is an Organizational Consultant and Agile Coach who has been in software development for 15+ years. He has 3 Masters degrees (Counseling, Education, Theology & Philosophy) and is publishing his second book in late 2012 (Wiley) on Agile and Human Performance. He is the co-founder of a research and analytics company, Action & Influence, which measures human dynamics within the enterprise cultures.

The upcoming ProductCamp Atlanta on September 10, 2011 will be chock-full of great sessions. Members of Atlanta’s Product Management/Marketing community have proposed some awesome session topics covering innovation, product development, social media and more!

Check out the latest session proposals!

Title: Driving Meaningful Innovation –  Service Design for Product Development

Session Leaders: Florian Vollmer/Alisan Atvur

Title: Bring Your Users to Life!

Session Leader: Eric V. Holtzclaw

Title: Launching a Major Automotive Media Site Requires a Good Strategy

Session Leader: Scott Markle

Title: A Round Table Discussion of Pitfalls, Dangers, and Hazards of Various Product Development Methodologies

Session Leader: Dr. Tom Myers, RODC

Title: Buyer and User Personas in Product Design and Strategy

Session Leader: Kevin O’Malley/John Peltier

Title: Best Practices for Distributed Product Teams - A Town Hall

Session Leader: Joe Moore

Title: Scaling Product Ownership - A Story of EPIC Proportions

Session Leader: Peter Saddington

Title: 12 Steps to a Strong QR COde Campaign

Session Leader: Stephanie True Moss

Title: 4 Key Steps to Managing Your Own PR

Session Leader: Denise Quashie

Title: Lean Innovation Business Process

Session Leader: Konstantyn

Title: Building influence: The secrets of driving top-line growth through world-class messaging and positioning

Session Leader: Russell Scherwin

Title: VoteWithYourWallet – Made In America

Session Leader: Jason Moss

Title: Yes, My Dog Tweets

Session Leader: Denise Quashie

Title: Are we on the same page? Managing product expectations internally

Session Leader: Don Coop

Title: Got Klout?

Session Leader: Lisa Crymes

Title: Building an Indispensible Team to Manage & Market Your Product Portfolio

Session Leader: John Mansour/Lisa Crymes

Title: Orbiting the Giant Hairball of Product Management

Session Leader: Ken Westray

Title: Kicking Fear’s Ass – 7 Rules for Product Managers

Session Leader: David Eckoff

Title: Marketing for Mobile – Launch Into Fast Growth

Session Leader: Katie Elizabeth

Title: Collaborative Product Planning: How Can We Do Better?

Session Leader: Andy Powell and Bob Vincent

Title: Venture Design – Generating Revenue When the Lights Are Off

Session Leader: Steve Meister

Title:

Orbiting the Giant Hairball of Product Management

Session Leader:

Ken Westray

Format:

Town Hall

Abstract:

A discussion on what it takes to be a great product manager and how to avoid the hairballs of corporate life.

Session Leader Bio:

Ken Westray MBA, PE, NPDP –

President NP Learning
LLCPDMA-Certified and Approved Master Education Service Provider and Master Trainer
Vice President of Chapters and Board Member of PDMA

Ken Westray has extensive business experience in producing corporate profits demonstrated by his track record of leading major contributions in new products and developing new markets. Ken has successfully helped to develop and introduce over 60 commercially successful new products, in both domestic and international markets. In over 80% of these cases, new products not only achieved market leadership, but also maintained those positions for an average of 5 years, generating an average of 55% gross margins.

Ken’s formal education and professional affiliations have prepared him exceptionally well to understand the technical considerations of new product development. Ken holds a Master’s degree in Management and a Bachelor of Science in Chemical Engineering and is also registered as a Professional Engineer and a certified New Product Development Professional (NPDP). Additionally, he is a member of the Innovation Network, Product Development & Management Association (Certification Committee member), Commercial Development Association (CDA), Planning Forum and the Society of Competitive Intelligence (SCIP) and has given numerous presentations to top management on the complex organizational, technical and financial issues of successful innovation and the benefits to new product development.

Title:

“Kicking Fear’s Ass - 7 Rules for Product Managers”

Session Leaders:

David Eckoff and Todd Schnick

Format:

Town Hall

Abstract:

Join us for this training seminar that will help you become a fearless product manager.

At “Kicking Fear’s Ass – 7 Rules for Product Managers”, you’ll learn a practical set of actions you can follow right now to master fear, gain new confidence, and feel unstoppable. You’ll experience a fast-moving hands on program, combining interactive activities and business speakers who have done it themselves – and are dedicated to teaching you.

Our seminars have been voted “Best Session” at Product Camp. Come join us for this exciting ALL NEW training seminar that will help you kick fear’s ass.

What they’re saying about our recent seminars:

“Great session!! Best of the conference!!”
- Andrea Moe, product management and marketing

“An energizing session that made me think. I can’t wait to apply new ideas!”
- Lisa, healthcare technology product manager

“WOW! Great presentation – I’m energized!!”
- Phil, serial entrepreneur, applied technologist, product manager

Session Leader Bio:

David Eckoff is a technology entrepreneur, advisor to media & technology companies and business educator. For the past three decades, Eckoff has been an innovator in start up companies and Fortune 500 alike.

He has made it his focus over the past 20 years to turn ideas into products and businesses. He is co-founder of Spitter and Executive Chairman of Xsporture. He has worked with other companies such as Rivals.com, RealNetworks, Turner Broadcasting, Ustream.tv, and Zazzle to bring their revolutionary ideas to market.

David has spoken at numerous events, as a keynote speaker and panel speaker, including SXSW Interactive; Perot Innovation Lab: Innovation Insights; Charles River Ventures CEO Leadership Summit; Video on the Net; Streaming Media East and West; and more.

Read more about David Eckoff on his blog at DavidEckoff.com and follow him on Twitter at @davideckoff

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Todd Schnick is a marketing strategist, writer, speaker, radio show host and distance runner.

Todd learned about marketing the hard way, in the political trenches. Despite Chris Matthews’ prediction that he would go to jail following the 2000 Florida Recount, Todd survived the hand-to-hand combat of political warfare and has gone on to launch six companies. (Fortunately, Chris was wrong, and completely unbiased…)

Todd co-hosts multiple radio shows and internet podcasts out of his north Atlanta studio. You can find him at http://intrepid-llc.com.

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