- Joe Conboy, director of product management for iTV at Cox Communications;
- Hillary Henderson, product director at Clearleap;
- Dean McBeth, Sr. Digital Strategist at Wieden + Kennedy (creator of the “Always On” Old Spice Campaigns);
- Mitch McAlister, director of product at Yidio;
- Dave Mowrey, director of connected devices at Yahoo!;
- Chris Snider, senior product manager at Yahoo!;
The upcoming ProductCamp Atlanta on September 10, 2011 will be chock-full of great sessions. Members of Atlanta’s Product Management/Marketing community have proposed some awesome session topics covering innovation, product development, social media and more!
Check out the latest session proposals!
Title: Driving Meaningful Innovation – Service Design for Product Development
Session Leaders: Florian Vollmer/Alisan Atvur
Title: Bring Your Users to Life!
Session Leader: Eric V. Holtzclaw
Title: Launching a Major Automotive Media Site Requires a Good Strategy
Session Leader: Scott Markle
Session Leader: Dr. Tom Myers, RODC
Title: Buyer and User Personas in Product Design and Strategy
Session Leader: Kevin O’Malley/John Peltier
Title: Best Practices for Distributed Product Teams - A Town Hall
Session Leader: Joe Moore
Title: Scaling Product Ownership - A Story of EPIC Proportions
Session Leader: Peter Saddington
Title: 12 Steps to a Strong QR COde Campaign
Session Leader: Stephanie True Moss
Title: 4 Key Steps to Managing Your Own PR
Session Leader: Denise Quashie
Title: Lean Innovation Business Process
Session Leader: Konstantyn
Session Leader: Russell Scherwin
Title: VoteWithYourWallet – Made In America
Session Leader: Jason Moss
Session Leader: Denise Quashie
Title: Are we on the same page? Managing product expectations internally
Session Leader: Don Coop
Session Leader: Lisa Crymes
Title: Building an Indispensible Team to Manage & Market Your Product Portfolio
Session Leader: John Mansour/Lisa Crymes
Title: Orbiting the Giant Hairball of Product Management
Session Leader: Ken Westray
Title: Kicking Fear’s Ass – 7 Rules for Product Managers
Session Leader: David Eckoff
Title: Marketing for Mobile – Launch Into Fast Growth
Session Leader: Katie Elizabeth
Title: Collaborative Product Planning: How Can We Do Better?
Session Leader: Andy Powell and Bob Vincent
Title: Venture Design – Generating Revenue When the Lights Are Off
Session Leader: Steve Meister
Title:
Orbiting the Giant Hairball of Product Management
Session Leader:
Ken Westray
Format:
Town Hall
Abstract:
A discussion on what it takes to be a great product manager and how to avoid the hairballs of corporate life.
Session Leader Bio:
Ken Westray MBA, PE, NPDP –
President NP Learning
LLCPDMA-Certified and Approved Master Education Service Provider and Master Trainer
Vice President of Chapters and Board Member of PDMA
Ken Westray has extensive business experience in producing corporate profits demonstrated by his track record of leading major contributions in new products and developing new markets. Ken has successfully helped to develop and introduce over 60 commercially successful new products, in both domestic and international markets. In over 80% of these cases, new products not only achieved market leadership, but also maintained those positions for an average of 5 years, generating an average of 55% gross margins.
Ken’s formal education and professional affiliations have prepared him exceptionally well to understand the technical considerations of new product development. Ken holds a Master’s degree in Management and a Bachelor of Science in Chemical Engineering and is also registered as a Professional Engineer and a certified New Product Development Professional (NPDP). Additionally, he is a member of the Innovation Network, Product Development & Management Association (Certification Committee member), Commercial Development Association (CDA), Planning Forum and the Society of Competitive Intelligence (SCIP) and has given numerous presentations to top management on the complex organizational, technical and financial issues of successful innovation and the benefits to new product development.
Title:
“Kicking Fear’s Ass - 7 Rules for Product Managers”
Session Leaders:
David Eckoff and Todd Schnick
Format:
Town Hall
Abstract:
Join us for this training seminar that will help you become a fearless product manager.
At “Kicking Fear’s Ass – 7 Rules for Product Managers”, you’ll learn a practical set of actions you can follow right now to master fear, gain new confidence, and feel unstoppable. You’ll experience a fast-moving hands on program, combining interactive activities and business speakers who have done it themselves – and are dedicated to teaching you.
Our seminars have been voted “Best Session” at Product Camp. Come join us for this exciting ALL NEW training seminar that will help you kick fear’s ass.
What they’re saying about our recent seminars:
“Great session!! Best of the conference!!”
- Andrea Moe, product management and marketing
“An energizing session that made me think. I can’t wait to apply new ideas!”
- Lisa, healthcare technology product manager
“WOW! Great presentation – I’m energized!!”
- Phil, serial entrepreneur, applied technologist, product manager
Session Leader Bio:
David Eckoff is a technology entrepreneur, advisor to media & technology companies and business educator. For the past three decades, Eckoff has been an innovator in start up companies and Fortune 500 alike.
He has made it his focus over the past 20 years to turn ideas into products and businesses. He is co-founder of Spitter and Executive Chairman of Xsporture. He has worked with other companies such as Rivals.com, RealNetworks, Turner Broadcasting, Ustream.tv, and Zazzle to bring their revolutionary ideas to market.
David has spoken at numerous events, as a keynote speaker and panel speaker, including SXSW Interactive; Perot Innovation Lab: Innovation Insights; Charles River Ventures CEO Leadership Summit; Video on the Net; Streaming Media East and West; and more.
Read more about David Eckoff on his blog at DavidEckoff.com and follow him on Twitter at @davideckoff
##
Todd Schnick is a marketing strategist, writer, speaker, radio show host and distance runner.
Todd learned about marketing the hard way, in the political trenches. Despite Chris Matthews’ prediction that he would go to jail following the 2000 Florida Recount, Todd survived the hand-to-hand combat of political warfare and has gone on to launch six companies. (Fortunately, Chris was wrong, and completely unbiased…)
Todd co-hosts multiple radio shows and internet podcasts out of his north Atlanta studio. You can find him at http://intrepid-llc.com.
##
Title:
Marketing for Mobile - Launch into Fast Growth
Session Leader:
Katie Elizabeth
Format:
Roundtable
Abstract:
Excited to launch your new product? Or, re-position your current product? You’re ecstatic to sell your perfect product and need marketing – well planned and brilliantly executed – to drive sales and growth.
Come learn from TripLingo’s rapid success from launch to sustained growth.
Katie will share a brief overview of strategies, tactics, planning and execution for products from a marketing perspective, then will facilitate a roundtable discussion so that we can all gain maximum value from the session.
Session Leader Bio:
Katie is the Chief Marketing Officer of TripLingo and actively involved in the Startup community as an Executive Team Member of TiE Atlanta.
She is skilled in go-to-market strategy, product development iteration, positioning, pricing and messaging. From strategy to tactics, she loves it all.
Formerly in management consulting, Katie brings combines a head for business with a heart for technology to help make products successful through marketing.
Title:
Collaborative Product Planning: How can we do better?
Session Leaders:
Andy Powell and Bob Vincent
Format:
Roundtable
Abstract:
Is your company’s product direction formed using the wisdom of crowds or in an ivory tower? Does getting everyone on the same page regarding the direction take too much energy? In this session, attendees will share how their organizations are making decisions about product direction and we’ll brainstorm strategies for improving the process in small groups.
Warning this session will be highly interactive!
Session Leader Bio:
Andy and Bob work together at VersionOne. Both of them are members of VersionOne’s core product team, which collaborates to determine VersionOne’s product direction.
Title:
Venture Design – Generating Revenue When the Lights are Off.
Session Leader:
Steve Meister
Format:
Presentation
Abstract:
Do you have a great idea for the next mousetrap or killer app? Do you stay home to watch Shark Tank? Whether you’re a serial inventor, consultant or have a corporate job, many of you have ideas that you’d like to take to market – or at least make money from! As a product development firm, Big Bang generates most of its revenue from billable hours. The Holy Grail is to generate revenue when the computers are shut down or the lights are off. In this presentation we’ll explore alternative venture design efforts (some successful, some not so), as well as discuss in detail the discovery, development and launch of a successful LED Dental Examination Light. While you may be focused on another category or service, the process, pitfalls, detours and lessons learned have application for any venture design effort.
Session Leader Bio:
Steve has been involved in new product development for over 30 years. His design, leadership and business development experience comes from a diverse range of products for category-leading brands like Cuisinart, Plantronics, Rigid and Bard Medical. As a Principal and President of Big Bang, an Atlanta based product discovery and implementation firm founded in 1994, he has been instrumental in the definition of NPD strategies, end-user research, moderation of Idea Farming events and the alignment of designers and engineers with client challenges. Steve received his BS of Industrial Design from Michigan State University and has served as guest lecturer and design juror at Georgia Institute of Technology, Auburn University and Michigan State University. Steve is a board member and current President of the Georgia chapter of the Product Development & Management Association (PDMA).
The upcoming ProductCamp Atlanta event on September 10, 2011 is shaping up to be a great event. Already, there are some intriguing topics on the table guaranteed to ignite some lively discussions that you don’t want to miss.
CAREER/ENTREPRENEURSHIP
Title: Who are you? Where are you going?
Session Leader: John Gatrell
Title: Start-Ups & Screw-Ups: How To Beat The Odds
Session Leader: Andrea Walker
Title: Keeping Product YOU Selling
Session Leader: Candi Stargell
Title: Building an Indispensible Team to Manage & Market Your Product Portfolio
Session Leader: John Mansour & Lisa Crymes
AGILE/PRODUCT DEVELOPMENT
Title: Agile Product Management and the Product Owner Role – A Town Hall
Session Leader: John Peltier
Title: Getting Started with Amazon Elastic Compute Cloud (EC2)
Session Leader: Jefferey Costa
OPPORTUNITY ANALYSIS/INNVOATION
Title: Turning a Mental Illness into Your Next Big Idea
Session Leader: Joe Kleinwaechter
FUNDAMENTALS
Title: Obtaining Competitive Info: Tools and Ethics/Morals
Session Leader: John Mansour/Gary Palgon
PRODUCT STRATEGY
Title: Digital strategy – What’s ahead and how to plan for it
Session Leader: Amanda Moore
Title: Sorting Things Out under Pressure
Session Leader: Rick Thomas
MARKETING EXECUTION
Title: Operationalizing Social Media
Session Leader: Amanda Moore
Title:
Building an Indispensible Team to Manage & Market Your Product Portfolio
Session Leader:
John Mansour/Lisa Crymes
Format:
Town Hall
Abstract:
Transform your product management and product marketing teams into indispensible, high-value assets with knowledge and skills that don’t exist elsewhere in the organization. Become top advisors to senior executives and insulate your team from future downsizings. Learn how to acquire skills that go way beyond traditional product management and marketing fare without losing your ability to execute!
Session Leader Bio:
John Mansour is the founder and Managing Partner at Proficientz, an Atlanta based training and consulting organization that specializes in product portfolio management and marketing.John is a 20-year veteran in high technology product management, marketing and sales. Much of his success in those roles can be attributed to extensive operations management experience in retail, healthcare and software companies. John has experience directing large worldwide teams on domestic and international product management and marketing initiatives as well as helping start-up companies launch new products.
Title:
Got Klout?
Session Leader:
Lisa Crymes
Format:
Presentation
Abstract:
Session Leader Bio:
Lisa Crymes as Director of Healthcare Products & Strategy Bottomline Technologies Passionate about product management, product marketing, healthcare social media and healthcare technology http://about.me/LisaCrymes
Lisa brings more than 20 years of healthcare experience, working with physicians and technology companies in product management, strategy, and marketing roles. Lisa is also very active in the Healthcare and Technology communities as well.
Currently services as President/Chair of the Technology Association of Georgia (TAG) Product Management Society
Title:
Are we on the same page? Managing product expectations internally.
Session Leader:
Don Coop
Format:
Roundtable
Abstract:
To succeed, a Product Manager must effectively manage expectations throughout the organization. How do you manage the executive team, sales, marketing, operations, engineering to get them behind your plans and your products? How do you keep them positive when the update has bad news? What are the methods and habits a successful Product Manager cultivates to keep the entire organization bullish on his or her capabilities?
In this interactive roundtable, we’ll share the tools, methods, communications, delivery we use to effectively keep everyone on the same page so that sales knows exactly what the capabilities are today, executives know when the next big thing will become reality, finance knows exactly the revenue and costs, and engineering knows what’s really on the horizon.
Session Leader:
Don Coop has been honing his skills at managing expectations since the 2nd grade when he handed his parents a report card with a “D” in math. For the last 20 years, he’s been selling, implementing and managing technology solutions – effectively managing customer, sales management, executive and team expectations. Don’s most recent experience has been in Product Management at Agentek and Sybase.
Title:
Yes, My Dog Tweets
Session Leader:
Denise Quashie
Format:
Presentation
Abstract:
Dogs have taken to Twitter by storm and pet blogging is the new “black”. My dog has more followers than some businesses and there’s a host of case studies product managers and marketing managers can learn from social “petworkers”.
In this session I’ll showcase what the pet community is doing and sharing via social media and how those involved with marketing a company’s product can utilize these case studies to be a step above the rest.
While this presentation is titled, Yes My Dog Tweets, it’s not entirely about a tweeting dog. The session is a form of new generational marketing thru blogging and social marketing. I will use this session to showcase how thinking way outside of the box can bring new found viral marketing to any brand and/or blog. There’s quite to be learned from a community of bloggers that are creating incredible content from a non-speaking being.
Session Leader bio:
As founder and social media strategist for Socially Planned, a social media agency, Denise helps companies and event organizers integrate social media through event marketing, attendee interactions, community building and sponsorship acquisition.
Denise is an award-winning event producer with over a decade of experience in executing successful events and sponsorship development for brands like Deloitte, AT Kearney, GMC, HP, Oracle, AT&T, RIM BlackBerry and State Farm.
When Denise is not consulting with clients, she runs a hands-on social media bootcamp specifically built for event organizers, is a committee member of the Social Media Club Atlanta Chapter, and spends time with her twitter-savvy dog, Frankie Beans.
Beyond being a trailblazer for all things social and events, she’s also the founder of multiple nationally recognized social media events, including BarkWorld Conference & Expo – the pet social media conference, founder of a mobile app, co-chair of IAEE’s Social Media Task Force, co-wrote IAEE’s Best Practices for Social Media and is currently working on a book, Confessions of an Event Organizer™.
Title:
VoteWithYourWallet – Made In America
Session Leader:
Jason Moss
Format:
Town Hall
Abstract:
Town Hall discussion focused on how to grow jobs in America by promoting “Made In America”
Session Leader Bio:
Founder of VoteWithYourWallet.com – Non-profit organization focused on growing jobs in America through consumer education.
Title:
Building influence: The secrets of driving top-line growth through world-class messaging and positioning
Session Leader:
Russell Scherwin
Format:
Presentation
Abstract:
“Nothing happens until someone sells something” -”Thomas J. Watson, founder of IBM
This session is a must for those who support and enable the revenue generation process. We’ll explore secrets learned by a Product Marketing / Product Management leader gone undercover into the world of direct field sales. You will learn to create messaging that will energize your sales force, and motivate targeted markets into revenue generating actions. The content is especially useful for leaders in organizations with multiple product lines, who compete for the attention of sellers.
Some of the interactive topics addressed include:
- key questions that sales teams need answered – and the costs of not doing so
- top mistakes product marketers make – and why many marketing activities never translate into results
- putting segmentation to use in lowering customer acquisition, support, and retention costs
Session Leader Bio:
Russell Scherwin was voted top speaker at Atlanta’s last Product Camp, and has also been voted top speaker at IDC and Gartner shows on multiple continents. Russell currently leads Business Solutions Software Sales for IBM in the South. A passionate Product Management and Marketing leader, Russell has “gone undercover” in sales roles for the past 3 years, to better understand the realities of the revenue process. Russell has a passion for technology’s socio-economic impact, and is known for expertly fusing sales, economics and innovation management into a deeply relevant, and entertaining message.
Title:
Lean Innovation Business Process
Session Leader:
Konstantyn
Format:
Presentation
Abstract:
Many innovations depend on serendipity today. Small companies and starups dont have resources for full-fledged research departments. Anyway the the top-down approach in those departments doesn’t really work for corporations. Taming innovations with a steady high speed and substance is difficult.
This presentation opens a discussion on how to formalize the bottom-up approach that is typical for small companies. It shows a method how to get rid of serendipity and gain predictable as well as low-costs innovation research.
Session Leader Bio:
Innovation Manager with experience in publicly traded companies and startups.
Title:
4 Key Steps to Managing Your Own PR
Session Leader:
Denise Quashie
Format:
Presentation
Abstract:
Having a rocking PR team is great when it comes to introducing a new product. However, when budgets are slashed what key elements can you do on your own to ensure a successful product rollout?
In this session we’ll dive into 4 key ways you can manage your own PR on a beer budget!
Takeaways:
-Learn what’s critical in a marketing planLearn how to use social media, successfully
-Gain a better understanding of how a press release works and how to pitch the right media
-Hear about innovative ways to use free tools to generate awareness
Session Leader Bio:
As founder and social media strategist for Socially Planned, a social media agency, Denise helps companies and event organizers integrate social media through event marketing, attendee interactions, community building and sponsorship acquisition.
Denise is an award-winning event producer with over a decade of experience in executing successful events and sponsorship development for brands like Deloitte, AT Kearney, GMC, HP, Oracle, AT&T, RIM BlackBerry and State Farm.
When Denise is not consulting with clients, she runs a hands-on social media bootcamp specifically built for event organizers, is a committee member of the Social Media Club Atlanta Chapter, and spends time with her twitter-savvy dog, Frankie Beans.Denise Quashie
Beyond being a trailblazer for all things social and events, she’s also the founder of multiple nationally recognized social media events, including BarkWorld Conference & Expo – the pet social media conference, founder of a mobile app, co-chair of IAEE’s Social Media Task Force, co-wrote IAEE’s Best Practices for Social Media and is currently working on a book, Confessions of an Event Organizer™.
Title:
12 Steps to a Strong QR COde Campaign
Session Leader:
Stephanie True Moss
Format:
Presentation
Abstract:
QR Codes are popping up everywhere. Done right QR Codes are fascinating, can lead to super customer engagement and are a marketing dream! Done wrong, they can lead to a hum-hum experience that reflects negatively on your product or brand. Learn the steps to a successful QR Code campaign!
This can be a presentation or a workshop! This with smart phones, laptops, ipads/tablets with internet access can create their own QR Code in this session!
Session Leader Bio:
Stephanie True Moss is Founder and Chief Creative Officer of True Moss Communications, Inc. She is Author and Editor of QRmedia.us and QRmediaGuide.com a QR Code Services Directory.
Stephanie is a graduate of the University of Georgia with a BFA in Graphic Design. She has also earned Certification in Web Design from Emory University. She has extensive experience in all aspects of communication in both print and digital media. Her work routinely involves developing creative solutions for print and web campaigns, search engine optimization, social media and especially QR Code consulting.
She has been asked to write about QR Codes for magazines and several prominent social media and PR related blogs including SpinSucks.com and Ragan.com. She is an in-demand speaker at national and local conferences and workshops such as Ragan Communications’ The Mobile Revolution Conference at Sprint World Headquarters in Kansas City, ProductCamp Atlanta, Business Bootcamp for Wonder Women, Atlanta’s Freelance Forum and A.R.T. Station, Stone Mountain.
Follow @QRmedia and @truemc on Twitter
Title:
Scaling Product Ownership - A Story of EPIC Proportions
Session Leader:
Peter Saddington
Format:
Presentation
Abstract:
I’ll tell you a story about how to scale Product Ownership with multiple teams on single (or multiple projects). The story characters include:
-The DoD
-The Airforce
-My 5 month old daughter
Session Leader Bio:
Peter Saddington / Lean Agile Ninja – Enterprise Agile Coach
Currently the Enterprise Agile Coach for T-Mobile, Peter enjoys changing the way teams and individuals create software.
Author: Scrum Pocket Guide / www.scrumpocketguide.com
Writer: AgileScout / www.agilescout.com
Title:
Best Practices for Distributed Product Teams - A Town Hall
Session Leader:
Joe Moore
Format:
Town Hall
Abstract:
Do you work for a company with distributed offices, has remote employees, or even for a “virtual” company that has no central office at all? Please attend this town hall!
Many ProductCamp Atlanta attendees are, or work with, remote employees on tight-knit product development teams; personally I strive to be as involved and integrated with my team despite being thousands of miles away. Let’s all share the best practices our teams have developed to make our distributed teams as cohesive and efficient as possible. Do your teams use continuous video conferencing, remote pair programming, or even remote presence robots? Attend this town hall and tell us all about it!
Session Leader Bio:
Joe Moore has over 13 years of agile software development experience as an software engineer and technical coach. He has worked on and lead dozens of agile software projects from a wide variety of businesses, from one-person startups to large entreprises. Joe currently works remotely for Pivotal Labs, Inc., a leading agile web development and mobile software consultancy.
Title:
Buyer and User Personas in Product Design and Strategy
Session Leader:
Kevin O’Malley and John Peltier
Format:
Town Hall
Abstract:
Personas are a powerful tool to better understand the buyer and user of a product. Insights obtained from persona development and analysis can drive optimal interaction design and user interface for the people that will use the product, as well as helping to strategize the optimal feature set to win over the buyer. The trick is to create living personas by synthesizing market data and observation of in-house subject matter experts to build these strategic tools as quickly as possible.
In this session, we’ll review the basics of user and buyer personas and lead a discussion of your use of personas, and of ways to build personas that others can put into practice after attending the session.
Session Leader Bio:
Kevin O’Malley is Chief Product Officer at Preparis. He has over 14 years of Product Management & Marketing experience, and currently leads the product and marketing efforts for one of Atlanta’s most innovative and promising technology start-ups, Preparis. Preparis has a product that has a great purpose and a purpose that deserves a great product.
Kevin enjoys learning new methods of Product Management that improves the speed and accuracy of creating and marketing products that customers value. Regardless of the method, good Product Management is about understanding the connections between customer, market, and competitive activities in order to make better product decisions.
Kevin is an honored member of the TAG Product Management Society board where we look to educate, inform and unite Georgia’s Product Management community.
—
John Peltier is an experienced agile product manager with 12 years of designing, managing, testing, supporting and marketing software solutions to business problems. He has been in product management since 2007, currently helping companies build ethical cultures with The Network, Inc.
John is also an accomplished social media marketer with experience building community by putting on unconferences including multiple ProductCamps in Austin and Atlanta, specializing in email and social media marketing to publicize various events.
Title:
A Round Table Discussion of Pitfalls, Dangers, and Hazards of Various Product Development Methodologies
Session Leader:
Dr. Tom Myers, RODC
Format:
Roundtable
Abstract:
You know about the product development methodology you use, including what works well and what doesn’t. And you know that the grass on the other side of the fence must be greener than where you are now, so maybe you think you should try a different product development methodology. Come to this session to describe what is happening using your current methodology that is causing you to consider “leaping the fence” to a different methodology, and learn what others say about the problems they have in using that methodology. Also, you’ll have a chance to describe a methodology’s shortfall(s) and what you did to deal with it, so that there is some hope at the end of the rainbow.
Session Leader Bio:
Dr. Tom Myers is an organization development and design consultant who helps organizations improve the results of their work systems. He helps organizations develop and redesign themselves to communicate, coordinate, and collaborate better; improve the knowledge and skills of leaders, managers, and other workers; and analyze their incentive systems as they actually work, (instead of how people think they work,) so that they can be improved, thus leading to more bottom-line mission success and quality of work life.
Title:
Launching a Major Automotive Media Site Requires a Good Strategy
Session Leader:
Scott Markle
Format:
Presentation
Abstract:
In 2010 AutoTrader decided to challenge the entrenched leaders in automotive content. To be successful we knew we needed to think outside the box. We eschewed the traditional print-based approach followed by most of our competitors, and instead adopted the tenets of the emerging content strategy field. Rather than going after the same enthusiast audience everyone else focuses on, we would tailor are content to our existing audience of 16 million car shoppers per month. And instead of a large in-house editorial team we would build a small support team and mostly outsource content creation to experienced freelance journalists. We would also look for tools and processes that would allow us to maximize efficiency and productivity with minimal resources.
Our efforts have paid off already: in 2010 we produced 748 original content items, grew our audience by 64% and nearly quadrupled page views. We also helped bring in more than $2 million in additional ad revenue — more than paying for ourselves. In 2011 we plan to triple our content output and focus on improving its exposure on our site and beyond. In this session you will learn how AutoTrader is successfully employed the principles of content strategy to gain a foothold in the crowded automotive media space, and how you can apply some of the same ideas to your own efforts.
Session Leader Bio:
Scott Markle is an experienced automotive enthusiast and industry observer who is passionate about creating compelling content for car shoppers. He has fifteen years of experience developing high-volume websites, and was part of the team that launched AutoTrader.com. He is currently leading AutoTrader’s efforts to challenge the entrenched automotive media sites.
Title:
Bring Your Users to Life!
Session Leader:
Eric V. Holtzclaw
Format:
Workshop
Abstract:
At User Insight, we believe that personas are the foundation of a great user experience. While engaging in persona work is a very smart move, the investments of time and money that go into personas will be wasted if you don’t socialize them properly throughout your organization. Eric Holtzclaw, CEO at User Insight, has worked on ~24 persona projects across multiple industries including agriculture, travel, telecommunications and consumer goods and actively advises clients on how to leverage their persona investments by bringing their users to life.
In this session, Eric will engage attendees in an interactive persona socialization exercise using artifacts and techniques from real research conducted by User Insight. Attendees will leave this session armed with new methods they can employ in their own socialization sessions.
Session Leader Bio:
Eric V. Holtzclaw, Chief Executive Officer at User Insight
As Chief Executive Officer, Eric identifies strategic service offerings and oversees operational excellence and innovation across the business. Eric’s 20+ years of experience include work for a variety of successful startup companies including GeoMedica, Information America, OneCoast and CyberSource. He has been responsible for the successful implementation of more than 30 consumer oriented and internal use products and services throughout the United States, Canada, Europe and Saudi Arabia.
Title:
Driving Meaningful Innovation – Service Design for Product Development
Session Leader:
Florian Vollmer (SVP Design, Principal) and Alisan Atvur (Director of Strategy) of Info Retail
Format:
Presentation
Abstract:
How to anticipate the customer’s next major need? What are new ways of keeping innovation relevant? How do product developers stay involved throughout a product’s life span?
Service Design offers new, effective and integrative tools to find answers to these questions. We will discuss key concepts, examples and tools.
Session Leader Bio:
Florian Vollmer is an industrial designer, teacher, and principal at Info Retail—a strategy and design agency, where he helps international companies maximize worth in customer environments. He specializes in creating brand experiences in the context of service design—the alignment and design of all brand touchpoints in a customer’s journey to create more useful, profitable, efficient and effective experiences. He has spoken at: Americas Mart Atlanta, KHB Berlin Weissensee, World Affairs Council of Atlanta Young Leaders, World Market Center Las Vegas, New York Fashion Institute of Technology, etc.
Alisan Atvur is director of strategy at Info Retail—a strategy and design agency, where he directs experience design and business strategy to help companies better understand and design for their customers. Atvur specializes in helping business leaders to diagnose user experience problems, advancing human-centered design and promoting corporate sustainability. He has spoken at: The Creative Circus, Portfolio Center, CHI*Atlanta, IXDA – Atlanta, SCAD and Georgia Tech’s Graduate Industrial Design Studio, etc.
The upcoming ProductCamp Atlanta on September 10, 2011 is shaping up to be a great event. Check out this list of the latest sessions that have been proposed. If you’re interested in leading a session, IT’S NOT TOO LATE. Submit your session proposals by the evening of Septemer 8, 2011.
Newly proposed sessions:
Title: Destroying the competition through superior analytics
Session Leader: Mark Wood
Title: The Blended Art of Leadership, Narratives, and Aligning Purpose
Session Leader: Richard Cullom
Title: A Round Table Discussion on Brand/Product Positioning
Session Leader: Carolyn Kopf
Title: 7 Keys to Being a Great Agile Product Manager
Session Leader: Joe Moore
Title: Introduction of Product in Your Business Plan
Session Leader: Vincent Howard
Title: It’s Powerpoint Karaoke!
Session Leader: Jason Brett
Title:
Outsourcing Product Development: Lessons Learned
Session Leader:
Paul Griswold (moderator)
Format:
Panel Discussion
Abstract:
Outsourcing software development projects can significantly increase your product’s ROI. However, outsourcing can also present some unique and difficult challenges for product managers, especially when your development team is sitting half-way across the globe. Learn about these challenges, how to overcome them, and hear other tips and lessons learned from those who have successfully outsourced product development projects.
Session Leader Bio:
Paul Griswold serves as Director of Products at Air2Web, where he leads all aspects of product management, marketing, and strategy for the company. Prior to Air2Web, Paul spent 10 years at Internet Security Systems (acquired by IBM in 2006), holding a variety of leadership positions in product management, architecture, and development. In addition, Paul has served as an adjunct instructor at Gwinnett Technical College. Paul holds a BS in Computer Science from Georgia Tech.
Title:
Visual BrainStorming at the Speed of Thought
Session Leader:
Keith Duncan
Format:
Workshop
Abstract:
Synopsis: Imagine developing ideas into solid solutions at 5 to 10 times the speed of current methods, say in 30 minutes. Impossible? It’s real by using the psychology of Positive Language Interaction (PLI) with your audience utilizing Visual Step Sequencing (VSS) and 5 simple rules (5SR). Yes: 5 Rules.
It’s ALL about specific capture of your group’s brilliant ideas while simultaneously structuring and sequencing the fast path solution using relational database style mind mapping. Sound complicated? Driven by simple technology ( IseeStand.com/iunderstand ) using pen and paper, even Einstein could learn from a kindergartner using this proven methodology. Why is this not commonplace?
The Inventor/Author/Professional Speaker was sequestered for 4 years ensuring the methodology is brain compatible with minimum side effects such as delirious laughter at being so happy and focused.
Session Leader Bio:
30 years developing multiple million dollar IT-Telecommunications systems for Bellsouth, Cingular, AT&T, major banks at all levels of developer, designer, BA, PM, Database guru, Architect, technical sales, inventor, author, other.Recent 4 years studying human nature and man machine interactions as well as psychology of cross utilizing computer storage/processing methodology with creative organic brain thought patterns.Published Author TeenMoneyMachine.com Holder 2 patent pending IseeStand.com and PhoneCradle.com Creator of R&D thinktank BuiltByKeith.com solving major issues at most levels.
Title:
It’s Powerpoint Karaoke!
Session Leader:
Jason Brett
Format:
Workshop
Abstract:
Can you think on your feet? How well can you (and your peers) improvise a presentation? Find out at Powerpoint Karaoke!
How many times have you had to present someone else’s Powerpoint Deck? If it hasn’t happened to you yet, it’s just a matter of time, so come have some fun and get some…um…practice at ProductCamp.
Session Leader Bio:
Jason is a Senior Product Manager at Silverpop Systems in Atlanta, and is the founder of ProductCamp Atlanta. He talks a lot.
Title:
Introduction of Product in Your Business Plan
Session Leader:
Vincent Howard
Format:
Presentation
Abstract:
A business plan should include a section on your product with enough detail for reader to understand the products ability to satisfy the needs of the marketplace, but not so much create a negative impact on most external reviewers of the plan.
Session Leader Bio:
Vincent is a native to Chicago, Illinois who has resided in Atlanta, Georgia for four years. He has been a strategic consultant for over 10 years. His education includes a BS in Electrical Engineering from Howard University, and a MBA from the University of Chicago’s Booth School of Business with concentrations in Marketing and Finance. He has advised entrepreneurs on business case development, and market entry strategies for Smart Grid applications to the energy industry.
Title:
7 Keys to Being a Great Agile Product Manager
Session Leader:
Joe Moore
Format:
Presentation
Abstract:
Congratulations, Product Manager, your team has adopted an Agile methodology! Now what?
What does your development team need from you now?There’s nobody better to ask than an Agile developer, technical coach, and veteran of dozens of Agile projects. I’ll relay the traits of the best Agile product managers I have worked with over the last 13 years.
Learn about:
- Vision
- Ownership
- Independence
- Decisiveness
- Availability
- Verification
- Flexibility
Session Leader Bio:
Joe Moore has over 13 years of agile software development experience as an software engineer and technical coach. Joe has worked on and lead dozens of agile software projects from a wide variety of businesses, from one-person startups to large entreprises. Joe currently works for Pivotal Labs, Inc., a leading agile web development and mobile software consultancy.
Title: A Roundtable Discussion on Brand/Product Positioning
Session Leader: Carolyn Kopf
Format: Roundtable
Session Description: Discuss why brand/product positioning is the foundation of an effective and sustainable integrated marketing communications program. We’ll ask roundtable participants to share a viewpoint on their approach, success as well as highlight pitfalls to avoid.
Session Leader Bio: Carolyn has lived in N. America, Europe and Japan working for leading global marketing consultancies and advertising agencies such as Euro RSCG, Arnold Communications, and Young & Rubicam. She has been a guest speaker on global branding at the University of South Carolina’s Moore School of Business.
Carolyn is the managing principal and owner of C.E.K. & Partners, a strategic marketing resource firm that manages market research, brand strategy and thought leadership initiatives for companies operating in the area of emerging technologies, financial services, and healthcare. For more information, please visit www.cekpartners.com or call +1.404.345.6447.
Title: The Blended Art of Leadership, Narratives, and Aligning Purpose
Session Leader: Richard Cullom
Format: Workshop
Abstract: Are you getting full participation from all team members? Are the intrinsic and extrinsic motivations balanced, so that the team’s purpose is paramount? Is there a quiet and disciplined intensity to the team’s execution and overall flow? Is quality built in to the human process, where every team member has pride of ownership and cares about outcome?
When you step on the elevator with a key project stakeholder, can you describe “why” your project matters? Can you describe to the stakeholder (between floors 1 and 3) how important they are to the project? When they step off the elevator are the energized and motivated to do their best for the good of the project?
Welcome to the blended art of leadership, narratives, and alignment of purpose. Especially in a social, agile, always on business environment, consistent team-centric high performance matters. Building the culture of selfless participation requires trust and alignment of purpose. The key to a team’s alignment of purpose is the shared culture – behaviors, norms, and the epic journey that defines the project. The Blended Art workshop is designed to be a gathering place for master story tellers and people who want to begin mastery of the corporate narrative – to build team-based high performance cultures. The Blended Art workshop will focus on
1) The Value of Narratives in Culture
2) The Structure of Narratives for Business Leaders
3) Finding and telling the Inner Truth
4) Stakeholder Specific Narratives (up and down the corporate hierarchy)
Participants will have the opportunity to build their own story, a tangible take away from the Product Camp experience!
Session Leader Bio: A veteran of managing from the middle, Richie Cullom has over 20 years of experience building and leading teams in consulting, startups, and fortune 1000 organizations. For the past four years Richard has also worked as a technical strategist for the BSG’s Senior Director of Technology. His current assignment is the care and feeding of high performance development teams using the adaptive leadership model that blends corporate strategy, multi-tiered stakeholder intentions, resource sustainability, Lean/Agile best practices, and technology advancements into a single management ethic in order to deliver quality products quickly and efficiently.
Title:
Destroying the competition through superior analytics
Session Leader:
Mark Wood
Format:
Town Hall
Abstract:
It’s not just what competitive information you get; it’s what you do with it that really makes a difference. We’ll talk briefly about where to get competitive data, and at greater length on ways to structurem analyze, and present this data for maximum effectiveness.
Approaches that we’ll all discuss:
* Deciding how your company will compete (product-to-product, product-line-to-product-line, company-to-company)
* The dangers of assuming the opposing product manager is competent
* Ways to present competitive information that will make sales and marketing salivate
* Three things you can produce for sales that will measurably improve their performance
Session Leader Bio:
I’m a 15-year veteran of technology product management and have led product management teams for Internet Security Systems, EzGov, Cloud Sherpas, and nCircle (among others). I’ve managed many successful products as well as some not-so-successful ones (and you learn more from the failures, believe me). By the time Product Camp rolls around, I’ll be with one of three companies (TBD).
Title: Operationalizing Social Media
Session Leader: Amanda Moore
Format: Presentation
Abstract: This session is designed to help organizations understand the fundamentals of operationalizing social media programs. Marketing campaigns are just the tip of the iceberg. The majority of the “work” involved in successful social media programs is on the operational side. This session provides tips and tools for working within the organization and across teams to orchestrate successful programs that strengthen the business and the brand.
Session Leader Bio: Amanda Moore brings over a decade of experience in consumer research and digital channel strategy. She has helped major brands across a variety of verticals understand their target audience and launch successful digital strategies. She is passionate about demystifying the channel for business owners, building confidence and bringing collaborative teams together to develop best ideas and actionable plans.
ProductCamp Atlanta sponsor The 280 Group is offering some valuable benefits for ProductCamp Atlanta 5 attendees! After you have registered for the conference, email Melissa@280group.com to take advantage of this offer:
1) Ebook versions of all of the books in our 280 Group Press series ($50 value):
- The Phenomenal Product Manager
- Expert Product Management
- 42 Rules of Product Management
- Agile Excellence for Product Managers
2) Free download of the 280 Group Competitive Analysis toolkit and training ($99 value)
3) The 280 Group free template collection (12 templates) and white paper library (covering roadmaps, launches, role of product management versus product marketing and other topics)
4) $100 off of 280 Group training courses: Including in-person courses as well as the Certified Product Manager Self-Study Course & Exam and Agile Self-Study course & exam
Once again, after you have registered for the conference, please email Melissa@280group.com to take advantage of this offer.
See you at ProductCamp on September 10!
Title: Digital strategy – What’s ahead and how to plan for it
Session Leader: Amanda Moore
Format: Presentation
Abstract:We are developing digital products and experiences in an age of innovation and flux. As the consumer is gaining more command over our brands and products, digital channel innovations and advancements set the stage for more integrated and immersive customer experiences. Creating product and marketing roadmaps requires an understanding of where digital is taking us and asking the question: how will consumers surprise us this year?
Session Leader Bio: Amanda Moore brings over a decade of experience in consumer research and digital channel strategy. She has helped major brands across a variety of verticals understand their target audience and launch successful digital strategies. She is passionate about demystifying the channel for business owners, building confidence and bringing collaborative teams together to develop best ideas and actionable plans.
Title: Keeping Product YOU Selling – A Workshop
Session Leader: Candi Stargell
Format: Workshop
Abstract: Keeping Product YOU Selling, centers on the Ps of Marketing to further educate professionals on how to keep themselves current, sane, and “hire” ready. Session Participants will create a workbook for themselves to keep that will outline their blueprint for success.
Session Leader Bio: Candi Stargell is a HR Professional and Writer in the Greater Atlanta area. After working for some of the biggest and best companies in the world, she has both navigated times of plenty and times of plight. Candi knows of what she speaks and advocates: a life of purpose rather than plenty.
Title:
Agile Product Management and the Product Owner Role – A Town Hall
Session Leader:
John Peltier
Format:
Town Hall
Abstract:
What organizational structure best allows product management to deliver incremental value when partnering with an agile engineering organization? Should the product manager hunker down in the war room and be the “Product Owner” while version 1 is being built, in order to ensure the initial vision is adhered to? Should the product manager appoint a proxy Product Owner, who can manage the backlog while the Product Manager continues to gather market data and guides the process from outside to improve the product through the cycle? Is there an in between?
In this session, we’ll discuss the common approaches seen in today’s organizations and discuss the pros and cons of these approaches through the experiences of the group.
Session Leader Bio:
John Peltier is an experienced agile product manager with 12 years of designing, managing, testing, supporting and marketing software solutions to business problems. He has been in product management since 2007, leading agile transformation and serving in the scrum product owner role on four different teams since 2009.
John is also an accomplished social media marketer with experience building community by putting on unconferences including ProductCamps in Austin and Atlanta, and using social media to market various events.
Title:
Learn to turn your hidden mental illnesses into your next disruptive idea. Picasso, Mozart and you.
Session Leader:
Joe Kleinwaechter
Format:
Workshop
Abstract:
If you really want to generate a disruptive innovation you need to disrupt the way you generate ideas. This workshop will give you a few tools to help you generate that next big idea. Plus you may learn what mental condition that you, Picasso and Mozart have in common that you would never put on a resume but should.
Session Leader Bio:
I am currently the Director of Group Innovation for Fiserv here in Atlanta and the author of The Stranded Starfish (www.TheStrandedStarfish.com). I was previously an Engineering Director with NCR in the systems management space and also spent 13 years leading various parts of the engineering organization at Internet Security Systems from cradle to acquisitional death.
I consider English my second language, having no first language to speak of, and think that PowerPoint was designed by an alien civilization to keep us from catching up with them.
Title: Obtaining Competitive Info: Tools and Ethics/Morals
Session Leader: Gary Palgon and John Mansour
Format: Presentation
Abstract:
In this session, we will present traditional as well as innovative ways to obtain competitive information and then discuss the ethics and morals behind using these techniques. You will learn:
– How to download an entire website for evaluation
- How social media mining can help to find competitive information
– What SEO tools can be used to learn about your competitors keywords, ad spend, etc.
– What job boards can tell you about competitors
We will discuss (Warning, everyone may not agree 
:
– Should you ask customers for competitor presentations / RFP answers?
– If it’s right to act as a consult when calling into competitors
– Whether joining competitor user groups / mailing lists under an alias
Session Leader Bio:
Gary Palgon is the Vice President of Product Management and Strategy at Liaison Technologies, an Atlanta-based company focused on secure integration and data managements. Palgon has developed and marketed enterprise software for over two decades. His expertise bridges the gap between the technical and business aspects of data security and electronic commerce. Palgon is a Certified Information Systems Security Professional (CISSP®) and has a Bachelor of Science degree in Computer & Information Sciences from the University of Florida.
John Mansour is a 20-year veteran in high technology product management, marketing and sales. Much of his success in those roles can be attributed to extensive operations management experience in retail, healthcare and software companies. John has experience directing large worldwide teams on domestic and international product and marketing initiatives as well as helping start-up companies launch new products.
Title: Sorting Things Out under Pressure
Session Leader: Rick Thomas
Format: Town Hall
Abstract: Sometimes it’s clear when a feature or task is needed, or not. More often, priorities conflict, relations are unknown, and predictions vary widely. What is your strategy for sorting out the complex constraints into a linear decision process?
Session Leader Bio: I’m the kind of person who’s good at cleaning out a packed garage because I can see the steps and priorities in the situation. It’s unlikely you’ll get me to clean out your garage, but I might help with business planning or software architecture.
Title: Who are you? Where are you going?
Session Leader: Jon Gatrell
Format: Town Hall
Abstract: Product Management and marketing continues to evolve and represent a growing population of professionals who want to better understand their roles and career paths. This session will look at responsibilities, roles, trends and career opportunities for Product Managers.
Session Leader Bio: Jon Gatrell brings more than a decade of experience in product management, marketing, sales and corporate development to Pragmatic Marketing. He specializes in product packaging and positioning of products for global markets.Prior to Pragmatic Marketing, Jon served in senior product management and marketing positions at a number of companies, most recently at Stonebranch and Inovis. He has successfully implemented the Pragmatic Marketing Framework at multiple companies, and integrated it into several acquisition plans. He has held leadership positions in numerous industry organizations..ʺEverything he says is dead on,ʺ ʺhas a great level of experienceʺ and ʺoffers practical advice and great ideasʺ are some of the comments from seminar attendees about Jon who has a particular focus on social media and its impact on today’s go-to-market programs that is not available in traditional market engagement methods.In addition to his role at Pragmatic Marketing, Jon writes the Spatially Relevant blog on product management and marketing best practices.
ProductCamp is independently organized by professionals in the Product Management/Marketing community and sharing experiences is what makes it a success every year. Whether you are new to the profession or a seasoned veteran, everyone adds value to this very interactive event.
If would like to lead a session but don’t have a topic in mind, consider the following ideas that have been requested:
- Product Management 101
- How to “manage up”
- Good Product Requirements
- Offshore Development
- Transitioning to Agile
- Utilizing Predictive Analytics for your Product
- Effective prioritization of solutions (features) amongst multiple existing products
- Product Manager’s Guide to Getting the Marketing Support You Need
- Optimizing Your Product Marketing Budget: How to Create Evergreen, Future-Proof & Tablet-Ready Product Marketing Assets
- Product Road Mapping; Managing open APIs/web services as part of a product/solution offering
- Food/Specialty Food Product Development & Marketing
Submit your session proposal for the September 10 event!
Title:
Getting Started with Amazon Elastic Compute Cloud (EC2)
Session Leader:
Jeffrey Costa
Abstract:
This session will give you the basics needed to begin using Amazon’s Elastic Compute Cloud (EC2). This is a hands-on session that will require an Amazon account, a laptop, and an Internet connection. At the end of the session, you will be able to create and use EC2 instances to deploy your web application.
Leader Bio:
Jeffrey is currently a Solution Architect for Virima Technologies, focusing on data center consolidation. Jeff has a deep background in software development and system administration, and spends his free time digging deeper into DevOps. He is currently learning Ruby and Chef to make life easier for Developers and Administrators.When he is not on the computer, you can find him on the computer.
Title:
Start-Ups & Screw-Ups: How To Beat The Odds
Presenter:
Andrea Walker
Abstract:
One of every nine or ten businesses make it past the early startup phase. Out of that statistic, about less than half make it to 5 years. We are seeing more entrepreneurs enter the market and will continue to see an increase in small business. So, how can your startup beat the odds?
We’ll break down the vast and often complicating strategies, formulas and processes most entrepreneurs have to go through into simple steps and will help you answer the most important question..can I make money with this idea?
Presenter Bio:
Andrea Walker owns and operates her own consulting firm W. Social Marketing and runs business development/partner with MyMarketStreet Media. In addition to helping companies launch their online businesses through online marketing and social media, she is working to launch an online share-source for small merchant communities in Alabama. Andrea also runs the Birmingham Entrepreneur Women’s Series and is co-founder of S.H.E.-Network, which aims to educate women in business on technology tools and foster women tech start-ups.
Unlike any other event, ProductCamp is owned collectively by those in the Product Management/Marketing Community. Whether you are new to the profession or a seasoned veteran, everyone has valuable information to share or questions to pose that may ignite a lively discussion. Interactive sessions go over best, so you need not worry about preparing 45 minutes of material! For those of you that are on the fence about leading a session, consider the following benefits:
- It’s a great way to gain exposure for your organization. This can aid your organization’s recruitment and business development efforts.
- You can help establish yourself as a thought leader and improve your individual exposure. Professionals that are insightful with solid communication skills are attractive to potential employers.
- Leading a discussion can assist you with solving some complex challenges. The knowledge and experiences shared by others provide valuable “take-aways” for everyone.
- Most importantly…if you submit a session proposal you will be entered into the drawing to win an iPad! (must be present during the drawing)
Please submit your session idea topics at the link below. Good luck to everyone!
Not everyone is ready to lead a session. We are busy collecting ideas from attendees about what kinds of sessions they’re interested, and as those suggsestions come in, we’ll be making them visible here.
Please keep an eye on this page to see the session ideas others are suggesting!
Sending our entire Product Management team to ProductCamp has been a rewarding and worthwhile investment for our company and our product managers. We will continue to attend all of the ProductCamps going forward and suggest that the rest of Atlanta follow suit. We found the entire experience was focused on industry best practices that drive real results for our products and it could apply for any firm.
ProductCamp is a fit for anyone focused on product strategy, GTM plans, and product development. I have personally attend 2 of last 3 and plan on attending more. It is free, yet you leave feeling like you just attended an event worth thousands. The Monday when you return, it is only up to you and your team to execute. What we like most is when you attend, you decide what is most fitting for your current product launches and you focus in those areas. The other great benefit is that it is real results, presented from real practitioners. The presentations are not based on books smarts but rather real boot-strapping product success stories and the how-to that you can apply in your business.
I wish everyone the same success we have gained from attending and hope to see you at the next ProductCamp.
Lawrence Guillory
CEO
Racemi, Inc.
www.racemi.com
Why am I attending Product Camp Atlanta?
First, a few words about me…
I am employed (so not currently seeking another employment networking group but then again you never know).
I have friends (so while I’m open to making new friends, I’m not actively seeking new faces or Facebook buddies).
I have a family (not seeking to adopt or be adopted).
I also sell software that helps automate product development processes. In my role, I am constantly exposed to super sharp people who work in product development in a variety of functions, including Marketing, IT, and R&D. Some amaze me with the clarity of their vision and others with the precise execution of their projects.
Now for why I am attending. After all, why give up a Saturday?
I first heard that Product Camp was quite an experience when I attended a PDMA breakfast in Chicago. Intrigued, I then read that Product Camp is a leader-free set-up. Presentations are made according to a popular consensus. After having attended dozens of carefully staged and organized trade shows and conferences over the past 15 years, I am eager to experiment something different. Like Product Camp Atlanta.
I read Paul Young’s blog about Product Camp – a good primer for those that are interested. His fresh outlook lets me imagine an atmosphere of open communication and collaboration.
I rationalized that I would not be giving up a Saturday but instead gaining an experience that would otherwise be hard to achieve in other business settings. In addition, the disparity between the participants in terms of their education, interests, background, skills, and employment makes this a formidable setting for my brain to cross pollenate!
My projected behavior:
I will volunteer (I plan to arrive early, say 7:45 and make myself available for whatever as long as it is legal).
I will participate (when appropriate I plan to share ideas, experiences and pitfalls).
I will drink coffee (my brain always works faster – and sometimes better – after a cup of joe).
Stay tuned for my post-attendance blog!
Michel Delifer | Regional Sales Director | Sopheon Corporation, www.sopheon.com
The Top 5 Reasons to Attend ProductCamp Atlanta:
5. The doughnuts are nothing less than decadent – a sugar high you should experience only in the company of your peers so those creative juices don’t go to waste!
4. You’re a shaker & mover and want to be around other shakers & movers. Or you’re not, but want to become one and learn from the best.
3. You’ve got the “winter blaaahhhs” from too much bad weather in Atlanta and need a spark to re-energize and reclaim your “take-the-bull-by-the-horns” attitude.
2. Your career defines a big part of who you are. There’s no better venue to learn through the experiences of others while sharing your own experiences to shape the careers of the up-and-comers. Everybody wins.
1. It’s just plain fun to meet new people that all share a common bond. When is the last time that happened back at the office? It’s an invaluable experience that will help you grow personally and professionally.
ZIGZAG Marketing looks forward to seeing you at ProductCampt ATL on Saturday!
-John Mansour, Managing Partner of ZIGZAG Marketing
We’ve posted the first round of the ProductCamp Atlanta Culture Survey results, so check them out at http://pcampatl.com/get-involved/the-culture/. These are the unfiltered descriptions of ProductCamp from the participants themselves. If you’d like to add your thoughts and comments, head over to the survey and chime in today!
