The upcoming ProductCamp Atlanta on September 10, 2011 will be chock-full of great sessions. Members of Atlanta’s Product Management/Marketing community have proposed some awesome session topics covering innovation, product development, social media and more! Check out the latest session proposals! Title: Driving Meaningful Innovation – Service Design for Product Development Session Leaders: Florian Vollmer/Alisan Atvur Title: Bring Your Users to Life! Session Leader: Eric V. Holtzclaw Title: Launching a Major Automotive Media Site Requires a Good Strategy Session Leader: Scott Markle Title: A Round Table Discussion of Pitfalls, Dangers, and Hazards of Various Product Development Methodologies [...]
The upcoming ProductCamp Atlanta event on September 10, 2011 is shaping up to be a great event. Already, there are some intriguing topics on the table guaranteed to ignite some lively discussions that you don’t want to miss. CAREER/ENTREPRENEURSHIP Title: Who are you? Where are you going? Session Leader: John Gatrell Title: Start-Ups & Screw-Ups: [...]
The upcoming ProductCamp Atlanta on September 10, 2011 is shaping up to be a great event. Check out this list of the latest sessions that have been proposed. If you’re interested in leading a session, IT’S NOT TOO LATE. Submit your session proposals by the evening of Septemer 8, 2011. Newly proposed sessions: Title: Destroying [...]
Title: A Roundtable Discussion on Brand/Product Positioning Session Leader: Carolyn Kopf Format: Roundtable Session Description: Discuss why brand/product positioning is the foundation of an effective and sustainable integrated marketing communications program. We’ll ask roundtable participants to share a viewpoint on their approach, success as well as highlight pitfalls to avoid. Session Leader Bio: Carolyn has lived [...]
Title: The Blended Art of Leadership, Narratives, and Aligning Purpose Session Leader: Richard Cullom Format: Workshop Abstract: Are you getting full participation from all team members? Are the intrinsic and extrinsic motivations balanced, so that the team’s purpose is paramount? Is there a quiet and disciplined intensity to the team’s execution and overall flow? Is [...]
Title: Operationalizing Social Media Session Leader: Amanda Moore Format: Presentation Abstract: This session is designed to help organizations understand the fundamentals of operationalizing social media programs. Marketing campaigns are just the tip of the iceberg. The majority of the “work” involved in successful social media programs is on the operational side. This session provides tips [...]
Title: Digital strategy – What’s ahead and how to plan for it Session Leader: Amanda Moore Format: Presentation Abstract:We are developing digital products and experiences in an age of innovation and flux. As the consumer is gaining more command over our brands and products, digital channel innovations and advancements set the stage for more integrated [...]
Title: Keeping Product YOU Selling – A Workshop Session Leader: Candi Stargell Format: Workshop Abstract: Keeping Product YOU Selling, centers on the Ps of Marketing to further educate professionals on how to keep themselves current, sane, and “hire” ready. Session Participants will create a workbook for themselves to keep that will outline their blueprint for [...]
ProductCamp is independently organized by professionals in the Product Management/Marketing community and sharing experiences is what makes it a success every year. Whether you are new to the profession or a seasoned veteran, everyone adds value to this very interactive event. If would like to lead a session but don’t have a topic in mind, [...]
